Ten Steps to Building a Social Business


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Social Business is transforming the way enterprises work, to better capitalize on our most valuable resource: people.

Check out how a social business drives innovation here:

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Ten Steps to Building a Social Business

  1. 10 steps to building a social business. Presented by IBM
  2. The power of social Social business is transforming the way enterprises work, to better capitalize on our most valuable resource: people.
  3. Start with a strong, collaborative workforce Create a culture of working openly across business units, borders and boundaries. Empower your employees to innovate, collaborate and act with speed and certainty. Mobile apps accelerate access to expertise. CEO and executive blogs, social jams and communities surface ideas and stimulate ongoing digital dialogue to yield new insights.
  4. Cultivate sharing Help your employees find common ground and collaborate around areas of shared interest, including clients, industries, geographies and business roles. Employee-led communities can connect people who want to join forces to bring new ideas to life.
  5. Listen and solve Engage clients socially to enhance user support, quality, satisfaction and speed. By monitoring client comments on social media, you can proactively identify and 36% of companies that use social tools have resolve client issues to reported higher prevent critical situations. customer service ratings.1
  6. Attract the best talent Use social media and talent communities to attract, identify and engage new talent and to enrich the onboarding experience.
  7. Improve the way we work Start with a strong, collaborative workforce Infuse social into virtually every aspect of how your business operates: research, marketing and sales, supply chain and support, and more. Allow development teams to use an employee-driven talent cloud, ideation and other social practices to speed innovation and deliver better products and services. Lorem Am eiundit, comnis eos si solor rest exceptatiore voluptatetum fugitaquam, se non eum iditibustis es sedi comnihilic tet omniminissed qui aut odia a sum harum, occat. 65% of executives use social Aximint. Olorem et voluptate dent a cores aut quaest dolum business tools to understand market shifts.2
  8. Listen for value Look for tools that help 71% you analyze employee of CEOs believe feedback and sentiment employees are their to provide strategic most important insights to decision source of sustained makers. This helps economic value.3 identify ways that make collaboration with clients and business partners easier.
  9. Embrace external input Encourage product teams to collaborate socially with clients and partners on new features and functionality. Mining external social sites can help you to gauge marketplace perceptions that inform better business decisions.
  10. Deepen client relationships Use social business to connect with clients in new and meaningful ways. Help prospects and clients engage directly with inside sales representatives via a wide In the next five years, 57% of CEOs expect digital variety of means. Individualized, channels to be a key way client-empowering portals and functional to engage customers.4 communities can help enhance client satisfaction.
  11. Grow supply chain opportunities Supplier Connection, a business-to-business community, connects small businesses to the supply chains of Fortune 500 companies, powering macroeconomic growth for the business ecosystem.
  12. Build a security-rich social computing foundation Effective social computing guidelines, governance and digital education help foster a culture of trust to encourage social business integration and growth. 70% of executives believe social business can fundamentally change the way their company works.5
  13. Ready to start building your own social business? Visit ibm.com/social-business today. 1. ESG Research Report, Social Enterprise Adoption Trends, June 2012.
 2. IT Sloan Management Review, Social Business Study: Shifting Out of First Gear, David Kiron M and others, July 16, 2013. 3. IBM, Leading Through Connections: Insights from the Global Chief Executive Officer Study, May 2012.
 4. IBM, The Customer-Activated Enterprise: Insights from the Global C-suite Study, October 2013. 5. See note 2 above. IBM, ibm.com, Let’s Build a Smarter Planet, Smarter Planet and their logos are trademarks of IBM Corp., registered in many jurisdictions worldwide. See current list at ibm.com/trademark. © International Business Machines Corp. 2014.