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Prioridades digitales 2014
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Prioridades digitales 2014

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Transcript

  • 1. • • • • • • • • • • • •
  • 2. A/B Testing Multivariate testing Test de usabilidad Análisis en el funnel de conversión Segmentación Análisis del proceso de check-out Recomendación y personalización Behavioural targeting Análisis heurísticos de usabilidad Encuestas online de usuarios Benchmark analysis
  • 3. 27% 21% 18% 15% 11% 8%
  • 4. Content marketing E-mail marketing Mobile marketing Social media Display Adversiting SEM SEO Video adversiting
  • 5. Aplicaciones móviles nativas Mobile adversiting E-mails optimizados para móvil Site específico para tablet Mobile search Mobile commerce SMS Marketing geolocalizado Aplicaciones para tablet QR codes Cupones móviles Aplicaciones móviles para vendedores Pagos móviles