How To Use Social Media To Build Your Personal Brand In Nigeria

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Nigerians have different reasons for hanging out on social media. Learn how to attract, engage and convert your target audience into happy subscribers and brand ambassadors.

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How To Use Social Media To Build Your Personal Brand In Nigeria

  1. 1. USE SOCIAL MEDIA TO BUILD YOUR PERSONAL BRAND IN NIGERIA Caroline Wabara Digital Marketing Consultant
  2. 2. Nigerians have various reasons for hanging out on social media. Connect with Caroline Wabara:
  3. 3. Nigerians have various reasons for hanging out on social media. Connect with Caroline Wabara: EDUCATION
  4. 4. Nigerians have various reasons for hanging out on social media. Connect with Caroline Wabara: EDUCATION INFORMATION
  5. 5. Nigerians have various reasons for hanging out on social media. Connect with Caroline Wabara: EDUCATION INFORMATION ENTERTAINMENT
  6. 6. Nigerians have various reasons for hanging out on social media. Connect with Caroline Wabara: EDUCATION INFORMATION ENTERTAINMENT SOLUTION
  7. 7. 1 The average Nigerian user’s favourite social media Hangout includes: Connect with Caroline Wabara:
  8. 8. So how do you get these people to: • Know, • Like, and • Trust you? Connect with Caroline Wabara:
  9. 9. You need a social media strategy. Connect with Caroline Wabara: Listen Engage ConvertMonitor Report
  10. 10. Start by asking: “What is your social media goal?” Connect with Caroline Wabara:
  11. 11. Start by asking: “What is your social media goal?” Connect with Caroline Wabara: EDUCATE
  12. 12. Start by asking: “What is your social media goal?” Connect with Caroline Wabara: EDUCATE INFORM
  13. 13. Start by asking: “What is your social media goal?” Connect with Caroline Wabara: EDUCATE INFORM ENTERTAIN
  14. 14. Start by asking: “What is your social media goal?” Connect with Caroline Wabara: EDUCATE INFORM ENTERTAIN SOLVE PROBLEM
  15. 15. Write your social strategy on paper: • What do you do? • Who are your target audience? • Which social media channel do your target audience hangout? • How do you reach out to them? Connect with Caroline Wabara:
  16. 16. Define your social media brand voice Connect with Caroline Wabara:
  17. 17. Connect with Caroline Wabara: Have a content plan. Place a link to your website. Write bio description of who you are & what you do. Create your social media channels
  18. 18. Connect with Caroline Wabara: Personal Grooming: • Go to a photo studio and take a portrait (Remember to wear decent clothes and smile). • Replace your social media avatar with the photo.
  19. 19. Have a content plan: • Create a social media calendar • Plan marketing campaign around niche holidays (Christmas, Mother’s day) Connect with Caroline Wabara: Content Plan Quotes Humour Blog Post Tips News Promo
  20. 20. Get content ideas to share from: • Google+ What’s hot • GoodReads • Pinterest Popular • Twitter Trending Hashtags • Feedly RSS App Connect with Caroline Wabara:
  21. 21. Automate your sharing process and schedule in advance with buffer or hootsuite. Connect with Caroline Wabara:
  22. 22. Read, Learn & Test new technology. Social Media changes everyday. Read expert blogs via Feedly. Connect with Caroline Wabara:
  23. 23. Share personal experiences on your blog. Fans want to hear real life stories. Connect with Caroline Wabara:
  24. 24. Follow experts on social media. Join LinkedIn Groups related to your industry and participate regularly in group discussions. Connect with Caroline Wabara:
  25. 25. Use hootsuite search tool to monitor conversations in your industry. Connect with Caroline Wabara:
  26. 26. Use industry- related & location-based hashtags to get seen by target prospects. Connect with Caroline Wabara:
  27. 27. Identify & Interact with influencers. Thank them for following or sharing your tweets. I use commun.it. Connect with Caroline Wabara:
  28. 28. Get fans to join your mailing list via Twitter by using lead generation card & MailChimp. Connect with Caroline Wabara:
  29. 29. Get fans to join your mailing list via Facebook by using Shortstack & MailChimp. Connect with Caroline Wabara:
  30. 30. Always put a call to action verb at the end of your tweets, updates or blog posts (e.g. Sign up, download, buy now) Connect with Caroline Wabara:
  31. 31. Track your marketing performance: I use Google Analytics & SumAll to monitor traffic source, views, comments & retweets. Connect with Caroline Wabara:
  32. 32. Final Note: Consistency is key to success in social media branding. If you don’t want people to forget you, then don’t stop offering value. Connect with Caroline Wabara:
  33. 33. Want to become a digital marketing rockstar? Sign up to get free tips via inbox. Connect with Caroline Wabara: YES, SHOW ME HOW
  34. 34. Need to start a career in digital marketing? Get the skills and tools today. Connect with Caroline Wabara: APPLY NOW FOR TRAINING

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