Social Media Training for Furness College with Ten Stories

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The slide show from the training on the 8th of June. Training on Facebook and Blogging! …

The slide show from the training on the 8th of June. Training on Facebook and Blogging!

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Transcript

  • 1. Social Media Marketing Steve Tonkinwww.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 2. Session 2 Facebook Aims-Building Facebook page-Integrating with website-Finding, evaluating applications-Getting liked-Accessing the impact of Facebook www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 3. Aims Blogging-Blogger / Wordpress?-Blog on site or separate?-Set-up blogs-Adding widgets / plugins-Feedburner www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 4. Other bits... ( if we havetime )-Google analytics-Hootsuite / Ping: editing networks from one place-Any questions?-AT ANY POINT STOP ME!-ASK QUESTIONS www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 5. FacebookLet’s have a look at your pages!You can create pages forTesting!Fun!Money! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 6. What should we be.....Profile - Real PersonIt is against Facebook rules to run a company as aProfileIt is against Facebook rules to run multiple profilesPage - Company / Brand /artist /You have control of who sees youGroup - Community based pageEverybody talks and sees everybody www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 7. Facebook - URLSwww.facebook.com/pages/www.facebook.com/insights/www.facebook.com/places/www.facebook.com/username/www.facebook.com/apps/directory.phpwww.facebook.com/advertising/www.facebook.com/help/ www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 8. www.facebook.com/pages/ - Some gotchas!To get names working you need more than 25 likesIf you have multiple admins and they delete you oryou delete all the admins there is NO way back.If you want to change the name of your page youhave to reduce you likes to sub 50!! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 9. www.facebook.com/pages/ www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 10. www.facebook.com/pages/ www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 11. www.facebook.com/pages/ www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 12. www.facebook.com/pages/ www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 13. www.facebook.com/apps/directory.phpNot all apps are the same!Look at the reviews - also number of reviewsCheck the wall of the app and view commentsHow many Active users does the app haveHave a look at the discussions www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 14. www.facebook.com/apps/directory.phpTo find the app you are after!Search by nameSearch by keywordCheck the categoriesLook at other pages!Apps are growing by the day www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 15. www.facebook.com/apps/directory.phpTo install app on a pageChoose the app by clicking on itleft is link “ Add to my Page”That’s it!! once added you configure from the pageIf it’s not for you simply edit page click apps andtick cross to right to delete from pageREMEMBER to also delete from your profile too www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 16. Find 3 appsHave a look at the apps and find 3 that could be ofbenefit.Install on your page. www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 17. www.facebook.com/insights/Facebook statsAll pages have themYou can also connect your website as wellGreen button on right!Just paste in meta tag on home page www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 18. www.facebook.com/places/First Check in on mobile deviceThen via web browser find the placeThen click is this your business?Follow the processYou’ll need a scan of a utility bill to prove it’s youYou have to do this via your profile make sure itconforms to Facebook rules! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 19. www.facebook.com/username/The URL that your page hasoldwww.facebook.com/pages/example/12354759727once you have 25 likes you can change it towhatever you likewww.facebook.com/muchbetterLook out once set you cannot change!In future URL SEO www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 20. www.facebook.com/advertising/ www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 21. www.facebook.com/advertising/Pay per click advertisingAdds appear on the right sideTwo types -Stories -Advertise likes and joins to you connected usersAdverts -Promote with a picture and text your facebook page,event, app or even website. www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 22. www.facebook.com/advertising/ www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 23. www.facebook.com/advertising/ www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 24. www.facebook.com/advertising/We have given all our Life history to FacebookYou can aim your ads by:Our interestsOur RelationshipLocation basedLots more just click advanced tab! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 25. www.facebook.com/advertising/Set your daily budgetSet your pay per clickSchedule your ads for maximum effectREVIEW REVIEW REVIEW!!! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 26. Please Like me......Content is King!!Just like a website, ask why should people like yourpage.Post at least once a day.Know the use of your page.Look at insights, who is liking your page www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 27. Please Like me......Like similar pages and include on your pagePost on similar pages promoting your page / site -only if it is relevant!DO NOT SPAMGet users posts on your pageOpen questions is statusStart a poll www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 28. Please Like me......Add like button to your:WebsiteEmail marketingSocial bookmarking toolsUpdate - send message to all followersDO NOT SPAM! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 29. Example Pagehttp://www.facebook.com/pages/Gozebra/176444335745095Set up with example images with sizes and alsoapplicationsiFrame app - essential this allows you to customise yourpages easilyYoutube - for posting a page of videoTwitter - can cross link to save time Good or Bad?Events - do not just have to be real events! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 30. BLOGGINGWordpress.org or Blogger.com or ..... www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 31. WordpressOriginal with a long long historyMassive followingAmazing amount of plugins!Can run as a website with the right set-upAmazing amount of themes - free and paidMany many developers www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 32. WordpressCan work from wordpress.orghttp://example.wordpress.org or even foe a feehttp://mydomain.comorDownload the code and add to your own siteYou need FTP Access and the server MUST runPHP (language) and MySQL (database) www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 33. Blogger.comOwned by GoogleVery easy to set upJust need a Google accountPreset templates lots of “gadgets”Need about 50 good posts before properly indexedby google.Building links back to your website from a very Highpage rank site. www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 34. Separate or part of siteIN SITEIf you do not have much contentYou cannot edit your site and need a developer tochange pages - great news systemWant your site to get indexed better www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 35. Separate or part of siteSEPARATEWant to drive traffic at site - Link buildingYou site is old and has allot of contentYou do not have access to the code of the site www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 36. Experiment - It’s freeThere is no limit to the sites you can have!You might even make money out of them www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 37. Where to start wordpress.com off site Just click get started wordpress.org on site Just click the download. Then you need to FTP this file to your webspace and follow http://codex.wordpress.org/ Getting_Started_with_WordPress#Installationwww.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 38. Where to start Blogger.com off site Just click get started! Just follow the step through if you do not already have a Google account.www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 39. Other bits...Systems that post to different platformshttp://hootsuite.com/ (my favorite)http://ping.fm/ (pretty good)There are more..... www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 40. Googlewww.google.com/analytics/If you do not have stats on your site. How do youknow if your being successful?Free amazing amount of info.Link trackinghttp://www.google.com/support/analytics/bin/answer.py?answer=55578This is a link building tool so you can track links inanalytics www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet