Talkport i believe

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Talkport i believe

  1. 1. talksport.com 600,000 Irish Impressions/47,000 unique Irish users ‘The largest broadcaster of football matches and content in the world!’
  2. 2. talksport’s CURRENT FOOTBALL SCHUEDULE 64 GAMES PER SEASON SATURDAY 5.30PM KO SUNDAY 1.30PM KO COMMERCIALLY EXCLUSIVE LIVE COMMENTARY OF TELEVISED GAMES IN THE UK & COMMENTARY GLOBALLY LIVE COMMENTARY FROM GAMES PLAYED BY THE ENGLISH TEAMS LIVE COMMENTARIES FROM EACH ROUND AND THE FINAL LIVE COMMENTARY FROM ALL THE KEY GAMES PLAYED BY THE ENGLISH TEAMS COMMERCIALLY EXCLUSIVE COVERAGE OF ENGLAND HOME FRIENDLY MATCHES COMMERCIALLY EXCLUSIVE LIVE COMMENTARY FROM THE COMMUNITY SHIELD
  3. 3. MALE AUDIENCE DOMINATES talkSPORT Male/Female User Split Female 5% Male 95% Source: NetObserver Autumn Survey/RAJAR/IPSOS MEDIA/RSMB Q4 2011
  4. 4. 25-44 Core audience Age Profile 31% 32% 19% 13% 6% 15-24 25-34 Source: NetObserver Autumn Survey/RAJAR/IPSOS MEDIA/RSMB Q4 2011 35-44 45-54 55+
  5. 5. ABC1 Audience Career Position talkSPORT users hold Higher Management, 14% 48% Intermediate Management, 21% Junior Management, 17% Source: NetObserver Autumn Survey/RAJAR/IPSOS MEDIA/RSMB Q4 2011
  6. 6. AFFLUENT USERS talkSPORT USERS’ NET MONTHLY HOUSEHOLD INCOME Earn €2,000+ 62% Earn less than €2,100 38% Source: NetObserver Autumn Survey (Base: respondents excluding “Do not know” and “Do not wish to answer”)
  7. 7. Family men % of talkSPORT users with children 3 Children + 6% 2 Children 17% No Children 45% 1 Child 32% Source: NetObserver Autumn Survey
  8. 8. High levels of e-commerce % of talkSPORT listeners who shop online Index 101 In the last 6 months Yes, but not in last 12 months Never 9% 87% 96% Inde x 104 Index 147 5% Index 59 % of users
  9. 9. Interests extends to purchasing Where talkSPORT.co.uk users spend their money 66% Index 93 51% 51% Index 82 Index 107 47% 46% Index 157 Index 101 42% Index 114 37% Index 114 32% Index 89 27% Index 99 14% Index 135
  10. 10. talksport sits in the i-Believe Sports Channel 14 million Page Impressions and 925,000 Users
  11. 11. Example Advertiser : Setanta Sports Skin on talksport.com Oct 2013
  12. 12. Ad formats available • • • • Site Skins + HPTO Billboards: €10 cpm MPUS, Leaderboards, Skyscrapers: €6 cpm Digital Audio
  13. 13. Digital Audio • Digital Audio – 15” pre roll audio ads – 30” in stream audio ads that kick in on digital once broadcast stream goes into ad break • every time an ad is served it is served against an individual user as the listening is 1 to 1 but you still buy using CPM so in effect a thousand impacts €4 cpm

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