Trulia OMB 062012 - Patterson

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David Patterson discussed the latest tools and marketing tactics to help meet more customers online. http://bit.ly/TPRO-OMB12

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Trulia OMB 062012 - Patterson

  1. 1. Business Growth Strategies through Social MediaDavid Pattersonwww.MeetDavidPatterson.com Follow DP3 Consulting fb.com/ibdp3 @ibdp3
  2. 2. There are more than 200 well knownsocial networking websites…
  3. 3. What Social Media SHOULD be to YOU? “Social Media is just a way to ENGAGE, communicate, become relevant in the market, BUILD RELATIONSHIPS, BRAND and GENERATE LEADS.” -- @virtualresults
  4. 4. “A widget is a widget.” @ibdp3
  5. 5. Rule One of Facebook• “Facebook is a DATABASE. Your database is your business. Feed and touch everyday.” -- @ibdp3
  6. 6. What TWITTER SHOULD be to YOU? “@twitter is just a way to ENGAGE, communicate, become relevant in themarket, BUILD RELATIONSHIPS, BRAND and GENERATE LEADS.” “borrowed” and shared by @ibdp3
  7. 7. #ibluvindp3
  8. 8. What are the Best Sourcesfor Social Media Content?
  9. 9. YOU… are a Great Source for Content “Social Media is a phenomenon that’s turning everyone into a publisher and distributor of media: from YouTube videos to blog posts to Twitter messages and even comments on the articles we read around the web, we’re all becoming content creators.”Pete Cashmore, CEO & Founder of Mashable.com
  10. 10. Return of Investment Measuring Tips
  11. 11. How to Experience ROI “Successful social media marketing strategies collect data, analyze the data, then use data to guide decision-making.” -- @MarketingLetter■Social media marketing success is an iterative processcombining monitoring, analysis, collaboration, and integration.■Creating return on investment comes from doing this processwell and repeating it often.■ENGAGEMENT in social media underscores gaining ROI
  12. 12. $$$$ Earned v. $ Spent =Simplistic ROI Calculation* (time equals money)
  13. 13. Hootsuite v. Tweetdeck
  14. 14. Business Growth Strategies through Social MediaDavid PattersonTMAFeedback@trulia.com Follow DP3 Consulting fb.com/ibdp3 @ibdp3

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