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Romas04 User Driven Living Lab Innovation For Mobile City Applications  Jo Pierson En Lieven De Marez
Romas04 User Driven Living Lab Innovation For Mobile City Applications  Jo Pierson En Lieven De Marez
Romas04 User Driven Living Lab Innovation For Mobile City Applications  Jo Pierson En Lieven De Marez
Romas04 User Driven Living Lab Innovation For Mobile City Applications  Jo Pierson En Lieven De Marez
Romas04 User Driven Living Lab Innovation For Mobile City Applications  Jo Pierson En Lieven De Marez
Romas04 User Driven Living Lab Innovation For Mobile City Applications  Jo Pierson En Lieven De Marez
Romas04 User Driven Living Lab Innovation For Mobile City Applications  Jo Pierson En Lieven De Marez
Romas04 User Driven Living Lab Innovation For Mobile City Applications  Jo Pierson En Lieven De Marez
Romas04 User Driven Living Lab Innovation For Mobile City Applications  Jo Pierson En Lieven De Marez
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Romas04 User Driven Living Lab Innovation For Mobile City Applications Jo Pierson En Lieven De Marez

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  1. User-driven living lab innovation for mobile city applications Studies on Media, Information and Telecommunication (SMIT - VUB) Onderzoeksgroep Media & ICT (MICT - UG) Centrum voor U bilit O d C t Usability Onderzoek (CUO - KUL) k Wireless & Cable (WiCa - UG) ROMAS closing event Leuven, 3 December 2008 Users in driver’s seat of creative destruction and innovation & 2005 2006 Disruptive technologies - Doom Users as innovators - Boom 2 1
  2. Conceptualising User Driven Innovation (UDI) Terminology Research User-Centred Design (ISO, 1999); User-Oriented Design (Veryzer&Borja de Mozota, 2005); Customer-Centric Design; People-Centred Design (Wakeford, 2005); User-Driven Innovation (FORA, 2008) Business e-Bay - User-Driven Approach (Runcie, 2004); Philips - High Design (Marzano, 2007) Interdisciplinary approach Engineering and IT – Social sciences – Business management – Design Definition User-Driven Innovation is the process of tapping users’ knowledge in order to develop new products, services and concepts. A user-driven innovation process is based on an understanding of true user needs and a more systematic involvement of users Components WHAT Understanding of users for finding new opportunities to create value HOW Innovation process undertaken with a systematic/planned involvement of users 3 Living Lab Romas: The Quest for mobile city applications … Idea 80 Archetypal user research & time 1 Generation 13 App expenditure based Focus Groups & 6 User Ideas Clusters 2D About 2 Segmentation 15 Large-scaled interest survey opportu nities Opportunity 3 Identification Crossfunctional expert evaluation panel Archetypal 4 User Study Most likely scenario selection Archetype research Design Etnographic socio-cultural analysis, 5 Ethnography & Usability Adoption Potential Mobile News 40 Personas and Persona, Scenario-analysis Persona Scenario analysis 6 35 30 Scenarios 25 20 15 10 5 Potential 0 innovators early adopters early majority late majority laggards 7 Paid 2,6 14,9 24,2 35,7 8,9 Free 10,8 37,5 15,2 18,6 4,5 PSAP Survey Estimation Experience 8 Optimisation MultimethodQoE-QoSapproach 2
  3. Living Lab Romas: The Quest for mobile city applications … Idea 80 1 Generation 13 App & 6 User Ideas Clusters 2D About 2 Segmentation 15 opportu nities Opportunity 3 Identification Mobile city applications ??? …. Archetypal 4 User Study Design 5 Ethnography Personas and 6 Scenarios Potential 7 Estimation Experience 8 Optimisation Living Lab Romas: The Quest for mobile city applications … Idea 80 1 Generation 13 App & 6 User Ideas Clusters 2D About 2 Segmentation 15 opportu nities Opportunity 3 Identification 80 ideas Archetypal 13 Application Clusters 4 User Study 3 Design 5 Ethnography Personas and 6 Scenarios 1 4 5 2 Potential 7 Estimation 6 User Clusters 20. Experience 7% 28% 1% 12% 32% 8 % Optimisation 3
  4. Living Lab Romas: The Quest for mobile city applications … Idea 80 1 Generation 13 App & 6 User Ideas Clusters 2D About 2 Segmentation 15 opportu nities Opportunity 3 Identification Archetypal 4 User Study Design 5 Ethnography Personas and 6 Scenarios Potential 7 Estimation Experience 8 Optimisation Living Lab Romas: Mobile news - Geonotes Idea 1 Generation 2D 2 Segmentation Intake Profilingg Observations Opportunity 3 Identification Diaries Photo elicitations Archetypal 4 User Study In-depth interviews Design 5 Ethnography Personas and 6 Scenarios Potential 7 Estimation Experience 8 Optimisation 4
  5. Living Lab Romas: Mobile news - Geonotes Idea 1 Generation 2D 2 Segmentation Logging analysis Focus group Opportunity interviews 3 Identification Diaries Socio-techn. Archetypal iteration 4 User Study Design 5 Ethnography Personas and 6 Scenarios Potential 7 Estimation Experience 8 Optimisation Living Lab Romas: Mobile news - Geonotes Idea 1 Generation Usability Study 2D 2 Segmentation for people with PDA & without PDA Opportunity Questionnaire 3 Identification investigate the preferred technologies, news channels of Archetypal the participants 4 User Study Usability Test text size sometimes too small Design 5 Ethnography unclear functionality of icons took control out of the users Personas and hands 6 Scenarios no overview of the news items Post-test questionnaire 7 Potential to evaluate perceived usability Estimation perceived best: Belang van Limburg Experience 8 Optimisation pictures don’t have to be useful; always attractive 5
  6. Living Lab Romas: Mobile news - Geonotes Idea 1 Generation 2D 2 Segmentation Opportunity 3 Identification Archetypal 4 User Study Design 5 Ethnography Personas and 6 Scenarios Internal workshops Potential Persona 7 Estimation development Participatory workshops Experience 8 Optimisation Living Lab Romas: Mobile news - Geonotes Idea 1 Generation 2D 2 Segmentation Opportunity 3 Identification Archetypal 4 User Study Design 5 Ethnography Personas and 6 Scenarios Potential 7 Estimation Experience 8 Optimisation 6
  7. Living Lab Romas: Experience Optimisation Idea 1 Generation 2D 2 Segmentation Opportunity 3 Identification Archetypal 4 User Study Design 5 Ethnography Personas and 6 Scenarios Potential 7 Estimation Experience 8 Optimisation Living Labs as EU Test and Experimentation Platforms TEP = All facilities and environments for (joint) innovation including testing, prototyping and confronting technology with usage situations (Ballon, Pierson &Delaere, 2007) 7
  8. Living Labs in Flanders/Belgium Information society stakeholders in Flanders involved in setting up diverse test and experimentation facilities, supporting research as well as innovation process on technological and socio-economical level Tools for strengthening ICT research and development in each stage (concept – experimentation – evaluation) VIS programme ‘Proeftuinen’ (IWT): April 2008 ‘Proeftuinen’ IBBT iLabinfrastructure open to scientific, public and private stakeholders Living labs in IBBT: iLab.o linkages IBBT technical test centre (iLab.t) Academic usability lab (iLab.u) Government ENoLL 8
  9. Q&A Thank you! prof. Jo Pierson Vrije Universiteit Brussel (SMIT) prof. Lieven De Marez Universiteit Gent (MICT) 9

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