0
The New Paradigm                     Threats & Opportunities for media & publishers                                      i...
MEDIA:                     SOME FACTSMonday 19 March 12
NEWSPAPERS IN TROUBLE                     Insane drop in income                                         Same story for mag...
Monday 19 March 12
magazines: VOGUE FRANCE                                     2009 vs 2011                     Advertising -48%             ...
From print to digital                              Digital gains can’t make up for print losses                           ...
PAID SUBSCRIPTIONS                                    Magazine paid subscriptions drops                           1.0     ...
SINGLE COPIES                              Single copy magazine sales keeps dropping                                      ...
TIME SPENT on NEWS IN PRINT                     In 2011 the time spent on print is 16%...                              16%...
TIME SPENT on news ON LINE                     ...while the time spent online is 84%!                          84%Monday 1...
IPHONES                      Apple forecast to sell 143M iPhones, 68M iPads in 2013                     2010              ...
Mobile MARKET                     315 MILL.                     The total amount of Apple iOs devices sold is 315 million ...
MOBILE MARKET                     300 MILL.                     The total amount of Android devices sold is 300 million * ...
MOBILE MARKET                            25 MRD.                     Download of apps: 35 mill/day. Every day there are 12...
SOCIAL MARKET                     172 mill.      172 mill. visits/day on Facebook. 40 mill/day on Twitter, 20 mill/day on ...
APPS                     In nov 2011 Instagram had reached 13mill. users in 13 months                               13MILL...
APPS                     5 months later it reached 27million users                     27MILL * AccentureMonday 19 March 12
GAMing market    67% of the Belgian population that plays games and plays an average of 5.4h/week                         ...
media consumption                     Media consumption of the Belgian population in hours/week                           ...
2012: “The                     pivotal moment”                        (Thomas Baekdal)Monday 19 March 12
THE PIVOTAL MOMENT                                      2012 everything will flip           traditional / one way / print ...
THE PIVOTAL MOMENT                                      2012 everything will flip           traditional / one way / print ...
THE PIVOTAL MOMENT                                      2012 everything will flip                                         ...
THE INTERNET EVOLVEDMonday 19 March 12
Media:                     weaknesses                         &                      ThreatsMonday 19 March 12
1.                   we gave away our content                               $Monday 19 March 12
1.                   for free...                              free     And allowed others to take over our money makers   ...
2.                   WE LOOKED AT THE FORM  INSTEAD OF CONTENT & usabilityMonday 19 March 12
3.                   the tv landscape is changing                               OD   OTT, VOD, Streaming, Apple TV, Netfli...
4.                   THE ADS are drying UP        we forgot to invent a new AD modelMonday 19 March 12
TIME SPENT VS AD SPENT                      Share of Average Time Spent per Day with Select Media                         ...
5.                   we FORGOT TO focus                            Gen                                     Gen            ...
6.                   we didn’t see the social coming             We underestimated the rise of social mediaMonday 19 March...
7.                   new players came along   and we let them take our markets   (News / content + classifieds)Monday 19 M...
SO...Monday 19 March 12
THE traditional                     MEDIA ARE DOOMED?Monday 19 March 12
OR AREN’t They?Monday 19 March 12
The future of publishing                               by Dorling Kindersley Books                     http://www.youtube....
Media:                      strenghts                          &                     OPPORTUNITIESMonday 19 March 12
ON A GOOD NOTE                       The Wall Street Journal started charging in online in 2003                     Newspa...
FINANCIAL TIMES                        50% 50% of Financial Times’s revenue is coming from it’s content & The New York Tim...
FINANCIAL TIMES                        260K          260.000 paying subscribers, from which 20% come through a mobile devi...
OPPORTUNITY 1:                     digital quality                        CONTENT IS                           keyMonday 1...
focus, create, enrich,                       dont aggregateMonday 19 March 12
When everyone is being irrelevant                            Entertaining   Interesting   Relevant   Valuable             ...
invest in local contentMonday 19 March 12
create a                     trusted brandMonday 19 March 12
Connectivity-action of The Economist                                           Facebook                                   ...
monetize                     your storyMonday 19 March 12
ADJUST YOUR ADvertising model                      embedded & connected                                             *Monda...
ADJUST YOUR ADvertising model                     rethink the role of the middle men!                                     ...
DON’T FORGET THE                     BABY BOOM GENERATIONMonday 19 March 12
OPPORTUNITY 2:                     Its all about                      connectivityMonday 19 March 12
DON’t underestimate                      generations X, Y, MMonday 19 March 12
OPPORTUNITY 3:                     embrace new                        playersMonday 19 March 12
BBC / APPLE /                     CONNECTIVITY ROOMMonday 19 March 12
conclusionsMonday 19 March 12
1. Quality digital content is king                     (Create, don’t aggregate, create a brand,                 monetize ...
We need to cooperate, put a focus on              innovation, and on local content               & niche activities (depth...
Design               Architectuur        Digitale animatie           Kunsten                                       Beelden...
We need to play the cards                       of convergence:                        involve gaming,                    ...
We need a coherent            & supportive                     government policy to make our                      creative...
leading role for media in                 flemish economy by 2020?Monday 19 March 12
ROLE                     MICMonday 19 March 12
1. New & innovative advertising                     models                     (research & dev, sec screen)Monday 19 March...
2. Unique Paywall Model (shared)Monday 19 March 12
3. Database Management Ad Model                     (know your customer)Monday 19 March 12
4. Convergence projects                      (gaming, animation, tv, movies)Monday 19 March 12
5. Embrace new players & new                   technologies                     (the Googles and Facebooks of tomorrow)Mon...
6. Projects working with new                         TVmodels                        (like AppleTv)     Make them an ally,...
THANK YOU                            Geert Wellens                     geert.wellens@econopolis.be                        ...
Photo & video credits:                              video, slide 38                         The future of publishing,     ...
Upcoming SlideShare
Loading in...5
×

Mediapresentatie econopolis

1,471

Published on

An unbiased view on the media sector by Geert Wellens & Geert Noels, Econopolis.

1 Comment
1 Like
Statistics
Notes
  • If you sit at home, look at newspaper, Michael Michael Kors and cut out coupons, you are lacking new as well as exciting ways to save money. Present day best savings are found not in the newspaper, but internet. In fact, modern-day coupon cutting is an art form that requires very careful comparison-shopping and laptop or computer savvy.

    To recognize the best specials, customers should request positioning on the mailing and email lists of a favored store. Joann's, any craft shop, offers substantial customer personal savings via coupons distributed in response to customer-initiated electronic mail solicitation. Most of his or her online coupons present customers 40-50% away from the retail price of an selected product or service(s).

    Quite a few online deals are exclusive to company sites. This means that benefits are offered exclusively via website purchase as well as mail order supply. Other retailers require which coupons usually are redeemed Michael Michael Kors internet, yet the products are obtained in the actual store. It's really important that the consumer understand the the coupon. Some coupons, by way of example, can only possibly be utilized in this physical save even if the token was seen via the internet. No matter what a terms of the voucher agreement are generally, all voucher codes delivered to precise customers are supplied only to individuals customers who seem to opted Michael Kors to take delivery of email notice. In other words, email access is key to being able to access discounts.

    Jewelry wholesalers such as Zales plus Helzberg occasionally supply 'secret' sales recommended to their clientele. High-end jewelry items for instance gold charms, diamond engagement rings, pearl jewelry, and luxury watches could possibly be found along with discounts in between 20-45% off standard retail rates. From time to time, virtual discounts are cheaper than marketed 'in print' sale charges. In those instances, if you can't look online, you'll miss important price slices.

    Markdowns are also found by means of 'internet only' coupons that comes with the websites connected with Kmart, Joann's and Michaels. A few 'internet only' coupons are available through well-known website promotion or by pop-up ads. Regrettably, those cost savings are attained solely inadvertently.

    Other online websites will be discovered systematically via keyword internet lookups. For example, JCPenny typically offers that it is customers priced reasonably portrait deals through his or her Portrait Galleries website. Such as, Dillard's, Sears, Express in addition to Gap most have simple to operate websites.

    Ultimately, in the mission to save money even though online shopping, tend not to overlook third-party ad or amount comparison web pages. On sites, you are due to the opportunity to look for a particular merchandise and evaluate selling prices in any number of web pages. In minutes, it is search engine will produce available price lists from an array of sellers. Following that, it is approximately the customer to choose purchasing solutions.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
1,471
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
22
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Mediapresentatie econopolis"

  1. 1. The New Paradigm Threats & Opportunities for media & publishers in the digital era Geert Wellens / Econopolis NV Kick-off event media innovatie centrum (mic)Monday 19 March 12
  2. 2. MEDIA: SOME FACTSMonday 19 March 12
  3. 3. NEWSPAPERS IN TROUBLE Insane drop in income Same story for magazines Some major newspapers are the biggest concern is that A similar story is going on Mayor drops in advertising near bankrupt, and eager to the quality of the reporting for the mayor magazines. urges them to make smaller find a new model for their will go down because of Elle, Vogue, Wallpaper, issues, and less in depth income. In a cry for help, this. NYT reports it is they, all report the same articles are features, due to a cutting storuMonday 19 March 12
  4. 4. Monday 19 March 12
  5. 5. magazines: VOGUE FRANCE 2009 vs 2011 Advertising -48% Number of pages -25% Content pages -24% Photo pages +23%Monday 19 March 12
  6. 6. From print to digital Digital gains can’t make up for print losses $ For every $1 gained lost in digital a re t $7 prin in en ue rev $ $ $ $ $ * PEW Research Center’s Project for Excellence in Journalism $ $Monday 19 March 12
  7. 7. PAID SUBSCRIPTIONS Magazine paid subscriptions drops 1.0 2008 2009 2010 0.5 0.0 -0.5 -1.0 -1.5 * 2011 State of the News Media, Audit Bureau of Circulations, FAS-FAX report for consumer magazinesMonday 19 March 12
  8. 8. SINGLE COPIES Single copy magazine sales keeps dropping 2008 2009 2010 0.0 -2.0 -4.0 -6.0 -8.0 -10.0 -12.0 * 2011 State of the News Media, Audit Bureau of Circulations, FAS-FAX report for consumer magazinesMonday 19 March 12
  9. 9. TIME SPENT on NEWS IN PRINT In 2011 the time spent on print is 16%... 16%Monday 19 March 12
  10. 10. TIME SPENT on news ON LINE ...while the time spent online is 84%! 84%Monday 19 March 12
  11. 11. IPHONES Apple forecast to sell 143M iPhones, 68M iPads in 2013 2010 2011 2013 40 MILL. 72 MILL. 143 MILL. *Apple ReportsMonday 19 March 12
  12. 12. Mobile MARKET 315 MILL. The total amount of Apple iOs devices sold is 315 million * AppleMonday 19 March 12
  13. 13. MOBILE MARKET 300 MILL. The total amount of Android devices sold is 300 million * GoogleMonday 19 March 12
  14. 14. MOBILE MARKET 25 MRD. Download of apps: 35 mill/day. Every day there are 1288 apps extra.Monday 19 March 12
  15. 15. SOCIAL MARKET 172 mill. 172 mill. visits/day on Facebook. 40 mill/day on Twitter, 20 mill/day on LinkedInMonday 19 March 12
  16. 16. APPS In nov 2011 Instagram had reached 13mill. users in 13 months 13MILL * AccentureMonday 19 March 12
  17. 17. APPS 5 months later it reached 27million users 27MILL * AccentureMonday 19 March 12
  18. 18. GAMing market 67% of the Belgian population that plays games and plays an average of 5.4h/week 67% * Games Industry.comMonday 19 March 12
  19. 19. media consumption Media consumption of the Belgian population in hours/week 10,6 Television 11,0 10,9 Internet 10,4 6,6 Radio 6,5 4,0 Games 3,2 1,7 Newspapers 1,2 1,1 Magazines 1,4 0 2,75 5,5 8,25 11 Male Female * Todays GamersMonday 19 March 12
  20. 20. 2012: “The pivotal moment” (Thomas Baekdal)Monday 19 March 12
  21. 21. THE PIVOTAL MOMENT 2012 everything will flip traditional / one way / print social / connected / digital 2011Monday 19 March 12
  22. 22. THE PIVOTAL MOMENT 2012 everything will flip traditional / one way / print social / connected / digital 2012Monday 19 March 12
  23. 23. THE PIVOTAL MOMENT 2012 everything will flip social / connected / digital traditional / one way / print 2015Monday 19 March 12
  24. 24. THE INTERNET EVOLVEDMonday 19 March 12
  25. 25. Media: weaknesses & ThreatsMonday 19 March 12
  26. 26. 1. we gave away our content $Monday 19 March 12
  27. 27. 1. for free... free And allowed others to take over our money makers (classifieds, ...)Monday 19 March 12
  28. 28. 2. WE LOOKED AT THE FORM INSTEAD OF CONTENT & usabilityMonday 19 March 12
  29. 29. 3. the tv landscape is changing OD OTT, VOD, Streaming, Apple TV, Netflix, ...Monday 19 March 12
  30. 30. 4. THE ADS are drying UP we forgot to invent a new AD modelMonday 19 March 12
  31. 31. TIME SPENT VS AD SPENT Share of Average Time Spent per Day with Select Media by US Adults vs. US Ad Spending Share, 2011 TV 42.5% 42.2% Internet* 25.9% 21.9% Radio 14.6% 10.9% Mobile 10.1%% 0.9% Newspapers 4.0% 15.0% Magazines 2.8% 9.7% * eMarketer, Dec 2011Monday 19 March 12
  32. 32. 5. we FORGOT TO focus Gen Gen Gen Z ’70/’80 baby X boomers Gen Y the young people? the babyboomers?Monday 19 March 12
  33. 33. 6. we didn’t see the social coming We underestimated the rise of social mediaMonday 19 March 12
  34. 34. 7. new players came along and we let them take our markets (News / content + classifieds)Monday 19 March 12
  35. 35. SO...Monday 19 March 12
  36. 36. THE traditional MEDIA ARE DOOMED?Monday 19 March 12
  37. 37. OR AREN’t They?Monday 19 March 12
  38. 38. The future of publishing by Dorling Kindersley Books http://www.youtube.com/watch?v=Weq_sHxghcgMonday 19 March 12
  39. 39. Media: strenghts & OPPORTUNITIESMonday 19 March 12
  40. 40. ON A GOOD NOTE The Wall Street Journal started charging in online in 2003 Newspaper 2 Wall Street Journal LA Times circulation NYT in millions 1,5 1 0,5 0 1990 1995 2000 2005 2010Monday 19 March 12
  41. 41. FINANCIAL TIMES 50% 50% of Financial Times’s revenue is coming from it’s content & The New York Times is growing strong in digital content sales * Financial TimesMonday 19 March 12
  42. 42. FINANCIAL TIMES 260K 260.000 paying subscribers, from which 20% come through a mobile device, NYT 390.000 paying subscribers * Financial TimesMonday 19 March 12
  43. 43. OPPORTUNITY 1: digital quality CONTENT IS keyMonday 19 March 12
  44. 44. focus, create, enrich, dont aggregateMonday 19 March 12
  45. 45. When everyone is being irrelevant Entertaining Interesting Relevant Valuable 5%3% 3% 10% 26% 45% 82% 26% YOU need to do the oppositeMonday 19 March 12
  46. 46. invest in local contentMonday 19 March 12
  47. 47. create a trusted brandMonday 19 March 12
  48. 48. Connectivity-action of The Economist Facebook Debates Google Tumblr News User Ask Comments us Readers Audio Ideas Flipboard Content Print Online Arena YouTube Conversation On Cloud invitation iTunes Interaction LinkedIn TwitterMonday 19 March 12
  49. 49. monetize your storyMonday 19 March 12
  50. 50. ADJUST YOUR ADvertising model embedded & connected *Monday 19 March 12
  51. 51. ADJUST YOUR ADvertising model rethink the role of the middle men! *Monday 19 March 12
  52. 52. DON’T FORGET THE BABY BOOM GENERATIONMonday 19 March 12
  53. 53. OPPORTUNITY 2: Its all about connectivityMonday 19 March 12
  54. 54. DON’t underestimate generations X, Y, MMonday 19 March 12
  55. 55. OPPORTUNITY 3: embrace new playersMonday 19 March 12
  56. 56. BBC / APPLE / CONNECTIVITY ROOMMonday 19 March 12
  57. 57. conclusionsMonday 19 March 12
  58. 58. 1. Quality digital content is king (Create, don’t aggregate, create a brand, monetize your content, and create a new ad model) 2. It’s all about connectivity 3. Embrace the other playersMonday 19 March 12
  59. 59. We need to cooperate, put a focus on innovation, and on local content & niche activities (depth, opinion, education)Monday 19 March 12
  60. 60. Design Architectuur Digitale animatie Kunsten Beelden Film Geluid TV Telco Electronische games Mode HardwareMonday 19 March 12
  61. 61. We need to play the cards of convergence: involve gaming, animation & other creative activities in media, enrich written content with audiovisual contentMonday 19 March 12
  62. 62. We need a coherent & supportive government policy to make our creative content valuable export productsMonday 19 March 12
  63. 63. leading role for media in flemish economy by 2020?Monday 19 March 12
  64. 64. ROLE MICMonday 19 March 12
  65. 65. 1. New & innovative advertising models (research & dev, sec screen)Monday 19 March 12
  66. 66. 2. Unique Paywall Model (shared)Monday 19 March 12
  67. 67. 3. Database Management Ad Model (know your customer)Monday 19 March 12
  68. 68. 4. Convergence projects (gaming, animation, tv, movies)Monday 19 March 12
  69. 69. 5. Embrace new players & new technologies (the Googles and Facebooks of tomorrow)Monday 19 March 12
  70. 70. 6. Projects working with new TVmodels (like AppleTv) Make them an ally, not an enemyMonday 19 March 12
  71. 71. THANK YOU Geert Wellens geert.wellens@econopolis.be www.econopolis.be @economediaMonday 19 March 12
  72. 72. Photo & video credits: video, slide 38 The future of publishing, Dorling Kindersley Books http://www.youtube.com/watch? v=Weq_sHxghcg slide 52 mamika.fr slides 43, 53, 55, 57, 63, 64 maximidia slide 54 istockphoto Presentation matuvu.nuMonday 19 March 12
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×