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MADUF

Research on evolving media
       ir. André De Vleeschouwer
            Program manager

           http://www.ibbt...
IBBT: leading research institute in the heart of Europe
Our mission




    The mission of IBBT is the creation of
    highly competent human capital through
    interdisciplinar...
Demand driven research in application domains




          eHealth                  New media
                    Compani...
IBBT Projects
IBBT Partners
Develop human capital in several areas




                               content
     legislation



                    ...
Research programming: complementary project models

                                          ISBO : Interdisciplinary Str...
Trends in digital MEDIA:
 “The user in the driving seat”
•  User                                   •  Content evolution
  ...
Convergence issues

              Legislation
                      Regulation – Frequency assignment
                  ...
MADUF: MAximizing DVB Usage in Flanders

 Research in technology for mobile services
     Broadcast = DVB-H
     Return...
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Maduf01 Openings Speech Andre De Vleeschouwer

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Transcript of "Maduf01 Openings Speech Andre De Vleeschouwer"

  1. 1. MADUF Research on evolving media ir. André De Vleeschouwer Program manager http://www.ibbt.be andre.devleeschouwer@ibbt.be
  2. 2. IBBT: leading research institute in the heart of Europe
  3. 3. Our mission The mission of IBBT is the creation of highly competent human capital through interdisciplinary demand driven basic research, aimed at ICT and broadband services in collaboration with companies and government.
  4. 4. Demand driven research in application domains eHealth New media Companies Government Non-profit enabling Mobility - logistics technologies eGovernment
  5. 5. IBBT Projects
  6. 6. IBBT Partners
  7. 7. Develop human capital in several areas content legislation user terminal network
  8. 8. Research programming: complementary project models ISBO : Interdisciplinary Strategic Basic Research, with international O&O O&O scope and active follow-up by Y GBO W companies, and financed by IBBT A Y W GBO: Collaborative Basic Research, executed by IBBT in in close GBO GBO collaboration with companies with ISBO complementary business models, X U and co-financed in a 50-50% ratio. Y V O&O Proof-of-concept demonstrator Z W V Annual open call O&O : bilateral competitive research and development, defined and pilot project financed by partner companies Innovation platforms: durable collaboration relationships in view of valorisation, whereby clusters of companies and institutions collaborate during several years on specific technologies
  9. 9. Trends in digital MEDIA: “The user in the driving seat” •  User •  Content evolution –  Multitude of fixed and mobile –  File based production: from terminals tape to file •  GSM, PDA, PC, Games –  Archiving: extensive •  TV, HDTV, VCR-PVR metadata for easy retrieval •  Low power devices –  Distribution: multi-format, –  Lean forward = inter-ACTIVE multi-channel, scalable –  Lean backward = PASSIVE –  Web 2.0: user generated –  Mobile user becomes a content. Added Value for a content aggregator content creator – Web 2.0 •  Service oriented architectures –  NGN focus on SERVICES, not on BEARER level: IMS based •  User centric: user profiling, content metadata •  Open for content providers / content aggregators •  Business: ROI for service providers
  10. 10. Convergence issues   Legislation  Regulation – Frequency assignment  Federal versus communities  Rights: author rights, responsibilities  Broadcast = culture  Telecom = economy, competition   Networks: operators - technical Convergence  Belgacom, Telenet  VRT, VMMa, SBS, RTL, …  Transmitter vs server, radio/tv vs computer  Unicast/Multicast vs Broadcast   Business-models  Megafusions - Mergers  Role patterns  Advertising – Inverse business models
  11. 11. MADUF: MAximizing DVB Usage in Flanders  Research in technology for mobile services  Broadcast = DVB-H  Return channel = Mobile network  Legal research on a stable legal framework  Economic research on business models for collaboration  Conceptual piloting  Industry: 2,4 M€  IBBT: 2,1 M€
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