Keynote josephine green we bbt 2011

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  • 1. Engaging with the future Differently Josephine Green 1 Beyond20
  • 2. “When faced with a radical crisis, when the old ways ofbeing in the world, of interacting with each other andwith the realm of nature doesn’t work anymore, whensurvival is threatened by seemingly insurmountableproblems, an individual life form-or a species- will eitherdie or become extinct or rise above the limitations of itscondition through an evolutionary leap” A New Earth Eckhart Tolle 2
  • 3. Industrial-market era Socio-ecological eraWe need a different way of perceiving, of being and of doing in the world
  • 4. New metrics Can we continue to consume the future in this way? Gross Domestic Product (GDP)Economic index Index of social and economic welfare (ISEW) Time 4
  • 5. New Stories New production New way New social and consumption Of living industriesThe only sustainable way to get out of the current financial andecological crisis is to promote new economic models, new productionsystems and new ideas of wellbeing. Prof Ezio Manzini DESIS SIE: Social Innovation Europe Launching Event 16th & 17th March 2011
  • 6. Social Innovation Widespread social need and widespread new technology © Philips Design 10Social Innovation is a process of change where new ideas emerge from a varietyof actors directly involved in the problem to be solved -final users, grass rootsentrepreneurs, local institutions, companies and the public and third sector
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  • 8. http://www.kiva.org/ worlds first person-to-person micro-lending website, empowering www.socialinnovation.org people to lend to unique entrepreneurs around the globe Emude project 2007www.sustainable-everyday.net Timebanks DESIS: Design for Social Innovation and Sustainability Exchange services such as childcare, www.desis-network.org cooking, plumbing. Spice puts these into schools and housing associations Micro-financewww.grameenfoundation.org The School of EverythingA social enterprise that connects people who want to learn and potentialteachers, in anything from Arabic to flamenco. There are already 25,000teachers on the site.
  • 9. Distributing Innovation and DesignCentralizing innovation Decentralizing innovationDeveloping solutions with communities and stakeholders, not providing solutions for them. 9
  • 10. Distributing complexity Controlling complexity management Decentralizing complexity innovationAdministrative methods to address the reality of complex evolving systemsentails a loss of information and freedom. This stifles experimentalism andlearningOnly way to begin to understand complex systems is to begin to work togetherand a process of experimentation and continuous learning. Margaret Wheatley Trusting and letting go
  • 11. More nature than machineEvolution about constant experimentation and keeping whatworks. Evolution refines and improves complex systemsthrough the process of adaption.Distributing complexity enables people to think and act withagility in the moment, to create, to innovate, to solve problems More is More
  • 12. Darwinism hierarchycompetitionScarcity Abundance
  • 13. The Evolutionary Leap The Death of Hierarchy 13Beyond20
  • 14. New people New skills- passionate about creating a sustainable and ethical society- value co-operation and collaboration- use initiative, resilience and enterprise- at ease in cross functional and cross disciplinary teams- facilitate, mediate and support ideas and insights generation-acknowledge and respect different forms of intelligence- who combine the rational and the non rational 14
  • 15. Leadership and demography Prof. Lynda Gratton LBSBaby Boomers GenX GenY GenZ 2010 2020 2030 2040GenY: want less hierarchy, more open companies, less control, first joined up, global generation, comfortable with uncertainty and complexity, not scared of the future. Don’t want to be “led” When you want to build a ship, don’t gather people to fetch wood, make architectural drawings or divide tasks, but teach them to long for the endless sea……Antoine de Saint-Exupery
  • 16. Pancakish Organizations N.L.Gore (Goretex) How do you build an organization that feels like a democracy? No ranks or titles, just some leaders. How do you get to be aleader when your team chooses you as one. Each employer chooses theprojects to work onHCL Technology India “I think we need to destroy the concept of the CEO.The notion of the visionary captain of the ship is bankrupt” Has created amodel of reverse accountability. Managers are accountable to front line staff.Employees are no.1, customers no.2, shareholders no.3. Philips:https/connectus social.cast.com/stream/live Philips online socialnetwork “the first time I’ve seen all corners of Philips, from the cleaner to theCEO, and from Bangladesh to Cleveland talking, exchanging you tubes,joining groups, adding family photos and dramas” pyramids2pancakes.com 16
  • 17. Social innovation can be a large and growing opportunity for a newgeneration of entrepreneurs, employees, designers and researchers.People working in the new networks and researchers working for them,feeding them with the needed knowledge 17
  • 18. Perhaps the solution begins from softly accepting chaos not assomething that “should not be there” to be rejected fundamentallyin principle but as something that “is there in actual fact”Haruki Murakami. Japanese artist and writer Thank you The times have changed radically, and that means that our practices must also change radically. By going it alone we cannot create the change we need. Margaret Wheatley. An Era of Powerful Possibility Beyond20 green.josephine6@gmail.com www.pyramids2pancakes.com 18