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iMinds-iLab.o, Open Innovation in ICT
iMinds-iLab.o, Open Innovation in ICT
iMinds-iLab.o, Open Innovation in ICT
iMinds-iLab.o, Open Innovation in ICT
iMinds-iLab.o, Open Innovation in ICT
iMinds-iLab.o, Open Innovation in ICT
iMinds-iLab.o, Open Innovation in ICT
iMinds-iLab.o, Open Innovation in ICT
iMinds-iLab.o, Open Innovation in ICT
iMinds-iLab.o, Open Innovation in ICT
iMinds-iLab.o, Open Innovation in ICT
iMinds-iLab.o, Open Innovation in ICT
iMinds-iLab.o, Open Innovation in ICT
iMinds-iLab.o, Open Innovation in ICT
iMinds-iLab.o, Open Innovation in ICT
iMinds-iLab.o, Open Innovation in ICT
iMinds-iLab.o, Open Innovation in ICT
iMinds-iLab.o, Open Innovation in ICT
iMinds-iLab.o, Open Innovation in ICT
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iMinds-iLab.o, Open Innovation in ICT

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Transcript

  • 1. living lab for SMEs!
  • 2. living lab?!  Active user involvement to detect unintended or unforeseen problems or opportunities!  Multi-method research with a commitment to academic enrichment
  • 3. Technologies are !not consumed, !but domesticated !by users.
  • 4. These apps !were created incollaboration withcitizens and industry,
  • 5. back in 2007... iCity, Hasselt & Leuven, living lab with HP and Microsoft
  • 6. the trouble with users !  Who are they? !  How will they use your product? !  How (high) do they value ! your product?
  • 7. iLab.o living lab services
  • 8. Media & ICT Adoption in Flanders - Wave 1 to 5
  • 9. we offer a three-step process ! of user research !
  • 10. !  explore !  test !  evaluate environmental scanning user behavior market roadmap user analysis community of practice business simulation (direct user feedback)
  • 11. launch, listen, learn !in a user-centric setting
  • 12. corporate driven ICT innovation5 years time-to-market ... 1 year basic demo living lab market research { market potential estimation fast track feature and service prioritization user experience optimization business model simulation
  • 13. co-create with mix of lead users ! based on innovation related ! characteristics!
  • 14. product related new needs dissatisfaction user experience innovator knowledge ordinary user extreme user expert userclassic lead user user innovator defector
  • 15. fast track from ideation ! to demo
  • 16. !  ideation !  co-creation !  demo
  • 17. extra support for SMEs
  • 18. SME funding opportunities project complexity 35% < 60% 25K! 50%10K! 75%

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