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I Minds2009 Proeftuinen In Vlaanderen  Dr  Pieter Ballon & Dr  Lieven Demarez (Ibbt I Lab O)
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I Minds2009 Proeftuinen In Vlaanderen Dr Pieter Ballon & Dr Lieven Demarez (Ibbt I Lab O)

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    I Minds2009 Proeftuinen In Vlaanderen  Dr  Pieter Ballon & Dr  Lieven Demarez (Ibbt I Lab O) I Minds2009 Proeftuinen In Vlaanderen Dr Pieter Ballon & Dr Lieven Demarez (Ibbt I Lab O) Presentation Transcript

    • Living Labs in Flanders The IBBT approach Dr Pieter Ballon & Dr Lieven De Marez IBBT-iLab.o iMinds, 12 May 2009
    • Outline Living Labs as Open Innovation Platforms IBBT, iLab.o & Living Lab Projects Living Lab Approach @ IBBT
    • Living Labs as Open Innovation Platforms
    • Why Open Innovation Platforms (1): Overcoming Systemic Failures 4
    • Why Open Innovation Platforms (2): User Communities Create Value 5
    • Living Labs as Open Innovation Platforms © Ballon, Pierson & Delaere, 2005 Living Lab as open innovation platform Real-life real-time co-designing and testing Local and trusted environment Communities of users 6
    • 10 Years of Living Labs (1) 7
    • 10 Years of Living Labs (2) 8
    • 10 Years of Living Labs (3) 9
    • IBBT, iLab.o & Living Lab Projects
    • IBBT expertise in Living Labs ~15 Living Lab projects so far mobile media e-health Research groups involved include IBBT-SMIT, Vrije Universiteit Brussel IBBT-MICT, University of Ghent IBBT-CUO, Catholic University Leuven IBBT-ETRO, Vrije Universiteit Brussel Supported by iLab.o ~15 Experts & Facilitators Brussels, Ghent, Hasselt 11
    • iLab.o: supporting Open Innovation in ICT What do we offer? User selection and management • From need New methods for usage logging Need • To concept and monitoring finding Application prototyping & co- design Strategy & policy tools • From concept • To prototype What are the results? Shaping User & Social requirements Market Potential & Business models • From prototype Co-designed and Validated • To business products/services Business model Modelling 12
    • IBBT groups & Living Lab projects- Interactive television First pilot of interactive television in Flanders 300 households 2 year project 1 year trial 2003-2004 Partner: Telenet
    • IBBT groups & Living Lab projects - E-paper World’s first development of an electronic newspaper 200 users 2 year project Trial of 2 months March - May 2006 Partners: iRex, Belgacom, De Tijd,..
    • IBBT groups & Living Lab projects - Mobile television First trial of mobile television via DVB-H in Belgium App. 100 users 2 year project 1 year trial September 2007 - May 2008 Partners: VRT, Siemens, Telenet, Belgacom, Option,…
    • IBBT groups & Living Lab projects - iBrussels Wireless broadband access and large-scale testing of context-aware mobile applications on campus 500 log-ins per day Ongoing project Start April 2007 Partner: Brussels Regional Government
    • IBBT iLab.o as hub for European Living Labs • Selected First wave of European Living Labs (nov 2006) • iLab.o - DIMES international partnership (dec 2007) • Elected Acting Secretariat of ENoLL (march 2009) • Elected ENoLL council member (march 2009)
    • Upcoming Living Lab Opportunities IBBT recently integrated the i-City organization We have been busy structuring a support organization for living lab projects, ilab.o with staff from both IBBT and i-City We are also preparing a number of living lab projects that will be presented to IWT for approval before summer and should normally kick-off in the second half of the year These projects will focus on living lab projects in areas such as media, mobility and e-health and potentially include high-bandwidth infrastructure components Interested parties can contact mark.decolvenaer@ibbt.be
    • Living Lab Approach @ IBBT
    • Open innovation platforms … … to ‘overcome systematic failures’ Many failures ~ failing potential estimation e.g. Mobile Television Finland (2006) = Being user-centric? Ok … but too fragmented (one shot)
    • Open innovation platforms (IBBT iLab.o) … … transcending ‘one shot user feedback approach’ continuous user feedback (through all NPD-stadia) Need Finding Shaping Business Model
    • Open innovation platforms (IBBT iLab.o) … … Mobile Television Living Lab 2007-8, app. N: 100 Survey (needs) + proxy innovation assessment + diaries + usability + observation + photo-elicitation + focus groups + …
    • Open innovation platforms (IBBT iLab.o) … … Mobile Television Needs & Wants? Wtp? Usage Contexts User profiles? 12:00 Potentialnew Potential for 08:00 Mobile TV new prime nal Ratio prime times Times Emo 18:00 06:00 17% 19:00 Emo Sleep Prime time classical TV 00:00
    • Open innovation platforms (IBBT iLab.o) … … Interactive Television Trial 2003-4 2006: 140000 40000 Belgacom + 100000 Telenet Q3 2007 Q3 06 +882000 300000 138000 Q3 05 Q1 06 Q3 07 Timing? y 2y ? ?
    • Living Lab research: iLab.o Managing methodological expertise for living lab research ~ methodological roadmap ~ developing new methods (e.g. QoS vs QoE) Managing user panels/communities for living lab research www.digimeter.be Managing your living lab projects Living Labs on Media, Care, Mobility, …
    • Thank you Pieter.Ballon@ibbt.be Lieven.DeMarez@ibbt.be