Ddo5 Lieven Vermaele   20081017 Vermaele   From Digital Dividend To Digital Deficit
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Ddo5 Lieven Vermaele 20081017 Vermaele From Digital Dividend To Digital Deficit

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Ddo5 Lieven Vermaele   20081017 Vermaele   From Digital Dividend To Digital Deficit Ddo5 Lieven Vermaele 20081017 Vermaele From Digital Dividend To Digital Deficit Presentation Transcript

  • EBU TECHNICAL From digital dividend to digital deficit Lieven Vermaele Director EBU TECHNICAL European Broadcasting Union
  • EBU - European Broadcasting Union 75 Active EBU members from 56 countries 45 Associate members around the world 470 TV channels and 904 Radio channels 195 million TV households and 604 million viewers every week more than 60 million people visit EBU members web services every day EBU TECHNICAL - your reference in media technology and innovation
  • EBU TECHNICAL – vision and mission http://tech.ebu.ch CONNECT DEVELOP & & SHARE GUIDE PROMOTE DRIVE & & REPRESENT HARMONISE EBU TECHNICAL - your reference in media technology and innovation
  • EBU TECHNICAL From digital dividend to digital deficit Lieven Vermaele Director EBU TECHNICAL European Broadcasting Union
  • What is a dividend? What is the digital dividend? A ‘dividend’ is the cash reward or bonus you hope for, and get sometimes, when you invest in a company. It is the payback for an investment. The Digital Dividend is something similar. It is the payback for the investment in the digitization of broadcasting. EBU TECHNICAL - your reference in media technology and innovation
  • But who does the investment? And who ‘owns’ the dividend? The investment in digital broadcasting will be made partly by the broadcaster, and partly (read: mostly) by the public who have to change their receivers. The resource we use is spectrum, a scarce resource owned by the society, the public You can argue that both of these groups should have a share of the ‘payback’ or dividend for going digital EBU TECHNICAL - your reference in media technology and innovation
  • Mmm, interesting ... But what do we get for it? and how much? Licence Aeronautical exempt and maritime Digital ‘Free’ SPECTRUM dividend MOD Emergency services Science Digital radio DTT Public mobile PBR, Other Spectrum in 200MHz-1GHz band: at DSO Ofcom, Digital Dividend Review 2007 EBU TECHNICAL - your reference in media technology and innovation
  • Spectrum? Is there not enough spectrum ... Well, we al like the same ‘spot’ ... EBU TECHNICAL - your reference in media technology and innovation
  • Spectrum is a scarce resource ... Spectrum is a scarce resource ... The metaphor of land ownership Owning spectrum ~ land ownership Using spectrum ~ using land for a certain activity. A regulatory framework is needed for assigning land and activities to owners ... Do we need public space, parks, playground ..? Can your neighbour do what he want? Your neighbour can interfere (noise, smoke, ...) and have an impact on your service and the quality ... the same happens in spectrum Efficient use of a scarce resource in public interest is not the same as for commercial interest EBU TECHNICAL - your reference in media technology and innovation
  • What do we really get for this spectrum? Return: 1. Financial value of spectrum (auctioning) 2. More and new (FTA) broadcasting services 3. Bridge the digital divide: Rural broadband 4. Upgrading mobile networks and services EBU TECHNICAL - your reference in media technology and innovation
  • Return 1. Financial value of spectrum (auctioning) Spectrum auctions do not necessarily achieve sensible results: telecoms operators paid more than €100 billion in auctions for 3-G mobile phones What is fair competition in the allocation of spectrum ... Competition between different market players with different objectives, focussing on different services and working with different financial resources Where goods are scarce it is necessary for society to make choices as to how they are allocated and used What does fair competition have to take into account ... Commercial auctions suffer from the winner’s curse: the successful bidder may be the most irrationally exuberant rather than the best qualified. This can have an impact on the time to market, the service or the price afterwards. Consideration is needed to balance the public value of delivered by PSB with the commercial value. Competition rules should into account equal opportunities and obligations of the different players PSB deliver high quality content with equal quality in reception and picture, to all segments of the population, irrespective of their ability to pay for services and the place they live EBU TECHNICAL - your reference in media technology and innovation
  • Return 2. More and new (FTA) broadcasting services Giving up spectrum that is or can be used today by organisations for Digital Terrestrial Television Digital terrestrial TV is important because (unlike cable and satellite TV) it can deliver services to: fixed roof-top antennas set-top antennas receivers in cars, buses, trains, etc. hand-held devices (mobile phones, PDAs, etc.) Across Europe, DTT is the fastest growing delivery mechanism – even in countries with high penetration of cable and satellite TV Freeview TV, TNT, KPN TV, ... DTT is essential to the success of digital switchover by 2012 Digital divide Broadcaster also need capacity for new broadcasting service... Capacity for delivering also HDTV It is not guaranteed Capacity for Mobile broadcast based TV that BC can deliver all these services Broadcast Data services EBU TECHNICAL - your reference in media technology and innovation
  • Return 3. Bridge the digital divide: Rural broadband The digital divide no equal access to digital services primarily for economic reasons Broadband internet access (but also for digital TV, HDTV and Mobile TV) But? alternative systems and competition in the market exists rural broadband via satellite rural broadband via Wimax Broadband wireless via 3G, UMTS There is unused spectrum for this that can deliver higher data rates Low class broadband connection? What with the future networks NGN, NGH, fibre up to the next digital divide EBU TECHNICAL - your reference in media technology and innovation
  • HOW LONG WILL WIRELESS BROADBAND LAST? • Sounds wonderfully logical. Deliverable bit-rate • Unfortunately it is not. Because (Mbit/s) of a detail: ‘Content’ which continues to grow in complexity and bit rate needs. 10000 FTTH 1000 Multiview HDTV or Super HiVision HFC stream (140-200 Mbit/s) 100 Bit-rate demand in developed world HDTV today for broadband 10 stream (12-14 Mbit/s) WiMax ADSL Wifi Cognitive Radio 10 20 30 40 Years useful life of wireless broadband EBU TECHNICAL - your reference in media technology and innovation
  • Return 3. Bridge the digital divide: Rural broadband We support universal high-speed access to the internet to everybody, everywhere. Broadband (wireless) media is an important part of our media package. But is it the right way ?? It is important to examine which is the most efficient and sustainable way to achieve this result. Can wireless broadband services deployed in the UHF bands really bridge the digital divide? Does it make sense for operators to invest in an infrastructure in rural areas? What kind of broadband services will consumers get for which cost with wireless services? Are these services sustainable? EBU TECHNICAL - your reference in media technology and innovation
  • Return 4. Upgrading mobile networks and services Extending existing platforms Better coverage in the city, in buildings or in the rural areas Higher service delivery to a larger group of users Reduce the network operators cost universal service/covergae Introduction of next gen mobile broadband services: 4G, LTE, .. But? •Combining mobile and broadcast cause interference issues? not relevant you think, see video •The new next gen mobile BB will introduce cost for the end customer? We give public spectrum up, for introduction new paid services. Can we find a way to create a public value in this evolution? EBU TECHNICAL - your reference in media technology and innovation
  • Interference between mobile and broadcast ‘guaranteed service’ versus ‘best effort service’ EBU TECHNICAL - your reference in media technology and innovation
  • Return 4. Upgrading mobile networks and services Extending existing platforms Better coverage in the city, in buildings or in the rural areas Higher service delivery to a larger group of users Reduce the network operators cost universal service/covergae Introduction of next gen mobile broadband services: 4G, LTE, .. But? •Combining mobile and broadcast cause interference issues? not relevant you think, see video •The new next gen mobile BB will introduce cost for the end customer? We give public spectrum up, for introduction new paid services. Can we find a way to create a public value in this evolution? EBU TECHNICAL - your reference in media technology and innovation
  • ‘Innovation with value’ is more than developing innovative technology ... Innovation in technology is not enough ... Innovation in technology is the first step, it creates new creative (and market) opportunities but doesn’t guarantee any success Innovation in content, services and experiences is crucial Innovation by creative media people using innovative technology is the important and necessary second step, and the key stone of future success Successful market take up of new platforms and services will be driven by the cooperation media organisations platform operators EBU TECHNICAL - your reference in media technology and innovation
  • Where to innovate ...? 70 % of innovation on new customer experience and product innovation EBU TECHNICAL - your reference in media technology and innovation
  • It’s about innovation, not imitation Digital TV versus i-Player, Catch-up TV EBU TECHNICAL - your reference in media technology and innovation
  • It’s about innovation, not imitation ‘Mobile TV’ versus ‘mobile media’ EBU TECHNICAL - your reference in media technology and innovation
  • Is there a digital dividend or a deficit? Many users of the spectrum (e.g telecoms companies) are motivated solely by financial arguments A clear digital Public service broadcasting is not about money dividend policy is needed to argue PSBs deliver high quality content to all segments of the population, irrespective of their ability to pay for services All players (commercial & public) require access and the capacity to spectrum to allow them to deliver interference- free digital services in relation with their mission Spectrum policy is not simply a question of allocating spectrum – it must also address issues of interference which are NOT trivial Mobile broadband applications will be crucial for the future. What we see is a fundamental shift in the usage of spectrum, a scarce resource, with high public value. Media organisation need broadband mobile appl as part of their future media package If we discuss the dig dividend, can we create the framework for the future broadband mobile networks including an element for public value, not only financial value EBU TECHNICAL - your reference in media technology and innovation
  • EBU TECHNICAL Thank you Lieven Vermaele