Brokerage 2007 humantics

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Brokerage 2007 humantics

  1. 1. Let’s make things easier, more effective, and more pleasant to use! 1
  2. 2. What is Humantics? Training centre for applied Centre for Usability Commercial Division communication technology Research (OTC) (CUO) 2/23
  3. 3. What is Humantics’ core business? Design optimal user experiences by accompanying the development of a new product or service from the first brainstorming session to customer contact by testing and improving your existing product or service Usability at large…the “PULSE” Approach: LIKEABILITY SOCIABILITY PLAYABILITY PULSE USABILITY FUNCTIONALITY ACCESSIBILITY 3/23
  4. 4. Where do the Humantics services apply? Application fields: Software Standard applications, web applications, websites, iDTV, e-mail marketing Hardware Electronic products (Domotica, DVD player,…) Industrial applications (digital printing,…) Services E-mails, forms, invoicing,… Prototyping 4/23
  5. 5. What services does Humantics offer? User & task analysis Information architecture Conceptual model and prototyping Expert Usability reviews Usability testing Likeability testing Benchmarking User centred design & interface design 5/23
  6. 6. Usability testing Usability labs of CUO/IBBT Stationary lab for optimal comparison Portable lab for testing in a real-life environment Mobile lab for testing of mobile devices 6/23
  7. 7. Usability testing Eye tracking Proof of what and how the user percepts a message 7/23
  8. 8. Usability testing User testing in a LAB - Why? Measured and in-depth results Registration and logging of all actions and reactions of the users for further analysis Convincing material to show issues to developers and management 8/23
  9. 9. Bring your application to life… give it a PULSE!

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