Apollon - 22/5/12 - 11:30 - Local SME's - Innovating Across borders

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Frank Bekkers, Keynote

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Apollon - 22/5/12 - 11:30 - Local SME's - Innovating Across borders

  1. 1. "Fromlocal Living Lab to European MVNO Business"
  2. 2. The biggest living lab in the world (2004)
  3. 3. Flanders6 x € 300.000 = € 1.800.000 + € 1.800.000
  4. 4. Research Mobile ApplicationBuild aWireless City + 2.000 test userswith> 500 hotspots
  5. 5. Biggest successAlfa community of i-City200 users did receive a very small budget andtechnical support for their dream applicationA lot of the alfa’s did became an employee of one ofthe founding companies of i-City.
  6. 6. i-City 2006 (before Apple)http://www.youtube.com/watch?v=kDGNLm8eAgk&feature=player_embedded
  7. 7. Lessons learned• Communication is key• Hands on versus academic approach• Unpredictable• Multidisciplinary approach works• Don’t be afraid to fail• Bringing people into one project leads to new businesses• Partnerships
  8. 8. Spin-offs
  9. 9. Our spin-off
  10. 10. Our spin-offi-City moved to IBBT (ilab.o)
  11. 11. What did we take from the lab• Good people• Partnerships• The conversation approach with new tools like Twitter and Facebook• Discussion with focus groups• Trial and error• Continuous innovation• Build, test, break, rebuild, test, …
  12. 12. Example 1Did start as a mini lab for KPNWe build our website with 3 ex-alfa’sWe still organize focus groupsWe found our first test user over twitter
  13. 13. Growth Mobile Vikings 120,000 100,000 80,000 60,000 40,000 20,000 0
  14. 14. Example 2Build with the communityOpen API’s for developersTest groups of usersTest groups of merchantsBuild, test, break, rebuild, test, …
  15. 15. Result in one week> 24.000 Spots made by Mobile Vikings
  16. 16. Products Maybe ? Viking TV Viking Media Viking Gaming
  17. 17. Plans +Viking Research ?
  18. 18. European Plans• Poland• Germany• Netherlands• ???
  19. 19. European Plans• Poland• Germany• Netherlands• ???Same approach build, test, rebuild, test …
  20. 20. Next big step• Strong identity management• Layers
  21. 21. Next big step• Strong identity management• Layers For this we will need partners Academic Partners Governement Business Partners
  22. 22. ThankyouTwitter : @flatfrank

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