20080418 Friday Food - Personas 2.0
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  • The term Personas is used to point to two things: the method and the representation of the target users.

20080418 Friday Food - Personas 2.0 Presentation Transcript

  • 1. Personas 2.0
    • Jeroen Vanattenhoven
    An enjoyable way to communicate your user data inside an organization
  • 2. Overview What are we going to do today?
  • 3. Overview
    • Introduction to UCD – HCI
    • Introduction to User and Task analysis
    • Personas
      • What
      • Big Documents
      • Creating Personas
      • Benefits
      • Methods
      • Personas 2.0
  • 4. Overview
    • Introduction to UCD – HCI
    • Introduction to User and Task analysis
    • Personas
      • What
      • Big Documents
      • Creating Personas
      • Benefits
      • Methods
      • Personas 2.0
  • 5. Introduction to UCD - HCI User-Centered Design – Human-Computer Interaction
  • 6. Introduction to UCD - HCI
    • Human-Computer Interaction
      • Study all aspects that relate to and influence interaction between humans and computers in order to improve that interaction
    • User-Centered Design (Process)
      • Process in which the needs, wants, and limitations of the end user of an interface or document are given extensive attention at each stage of the design process (Wikipedia)
      • Analysis (User and Task)
      • Design
      • Evaluation
  • 7. Overview
    • Introduction to UCD – HCI
    • Introduction to User and Task analysis
    • Personas
      • What
      • Big Documents
      • Creating Personas
      • Benefits
      • Methods
      • Personas 2.0
  • 8. Introduction to User and Task analysis User and Task analysis
  • 9. Introduction to User and Task analysis
    • Acquire insight in how users work
    • 3 pillars
      • Who are the users? (users)
      • What do they do…? (goals, means, tasks)
      • Where? (context)
  • 10.
    • Who are the users?
      • Personal Characteristics
        • Age
        • Gender
        • IT-background
      • Physical Characteristics
        • Physical constraints
        • E.g. children <> senior citizens
        • (colour) blindness
    Introduction to User and Task analysis / 67
  • 11.
    • What do users do…?
      • Goals
        • What goals do users currently have?
        • What is still lacking or desired?
      • Means
        • What do they currently use?
        • What do they know about (future) technologies?
      • Tasks
        • What tasks are currently performed?
        • How (which steps, order, problems, difficulties, duration…)?
    Introduction to User and Task analysis / 67
  • 12. Introduction to User and Task analysis
    • Interviews
    • Surveys
    • Observations
    • Diaries
    • Blogs
    • Customer support
    • Marketing
  • 13. Overview
    • Introduction to UCD – HCI
    • Introduction to User and Task analysis
    • Personas
      • What
      • Big Documents
      • Creating Personas
      • Benefits
      • Methods
      • Personas 2.0
  • 14. Personas What are Personas?
  • 15. Personas
    • What are Personas?
      • Method
      • Representation
      • of target users
  • 16. Personas
    • Representation of end-users
      • Personas are fictitious, specific, concrete representations of target users that guide the design process (Cooper)
        • Ficticious BUT based on data
        • Specific compared to user profiles
    • Represented by artefacts
      • Documents
      • Presentations
      • Posters
  • 17. Personas
    • Method
      • A method to get all stakeholders inside an organization focussed on the same idea of who the end-users are
      • A usable way to communicate user research information
    • Achieved by several, collaborative activities
      • Workshops
      • Communication campaign
      • Design utilities
  • 18. Persona Process
    • Creating Personas
      • User research
      • Integrate data
      • Organize workshop
    • Communicate inside the organization
      • Communication campaign using artefacts
    • Use Personas during design
      • Persona Walkthrough
      • Feature Prioritization List
      • Feature Matrix
      • Moodboards
  • 19. Overview
    • Introduction to UCD – HCI
    • Introduction to User and Task analysis
    • Personas
      • What
      • Big Documents
      • Creating Personas
      • Benefits
      • Methods
      • Personas 2.0
  • 20. Big Documents Do you enjoy reading 100+ page documents?
  • 21. Big Documents
    • Who likes to read 100+ page documents?
    • Documents
      • About observations
      • About many people
      • With many details
    • Personas are specific, concrete, personal
    • Film, Television, Novels => empathy
  • 22. Overview
    • Introduction to UCD – HCI
    • Introduction to User and Task analysis
    • Personas
      • What
      • Big Documents
      • Creating Personas
      • Benefits
      • Methods
      • Personas 2.0
  • 23. Creating Personas Different steps towards Personas
  • 24. The Workshop – Creating Personas
    • An overview (“Affinity Diagramming”)
  • 25. Creating Personas
    • Brainstorm about user groups
    • Convert factoids to post-its
    • Post-its on the wall
    • Cluster & label
    • Review of the clusters
    • Create skeletons & prioritize
    • Create Personas
  • 26. 2. Convert factoids to post-its
  • 27. 3. Post-its on the wall
    • No order in the beginning
  • 28. / 20
  • 29. / 20
  • 30. / 20
  • 31. 6. Create skeletons & prioritize
  • 32. Overview
    • Introduction to UCD – HCI
    • Introduction to User and Task analysis
    • Personas
      • What
      • Big Documents
      • Creating Personas
      • Benefits
      • Methods
      • Personas 2.0
  • 33. Benefits Why use Personas?
  • 34. Personas
    • The benefit is (mainly) in the
      • Process
      • Activity
      • Collaboration
      • Communication
    • Every stakeholder starts thinking
      • What would Karl Ziegler do?
    • Creating empathy for the user
    • A lot more enjoyable than big documents
  • 35. Overview
    • Introduction to UCD – HCI
    • Introduction to User and Task analysis
    • Personas
      • What
      • Big Documents
      • Creating Personas
      • Benefits
      • Methods
      • Personas 2.0
  • 36. Methods Collaborative exercises using your design
  • 37. Persona Walkthrough
    • Gather all stakeholders
    • Put the design next to the Personas
    • Walk through the application
    • Think about your Persona
      • What would he/she like?
      • What would or would not work?
  • 38. Feature Prioritization List
    • To solve feature creep ( http:// en.wikipedia.org/wiki/Creeping_featurism )
  • 39. Feature Matrix
    • Which features do
    • we implement first?
  • 40. Moodboard
    • Visual style
  • 41. Overview
    • Introduction to UCD – HCI
    • Introduction to User and Task analysis
    • Personas
      • What
      • Big Documents
      • Creating Personas
      • Benefits
      • Methods
      • Personas 2.0
  • 42. Personas 2.0 Using Web 2.0 to communicate Personas
  • 43. Personas 2.0
    • When an organisation is spread geographically
    • Many people are already familiar with the Web (2.0)
    • Blogs
    • Videos (Films)
    • Website
    • Emails
  • 44. Personas 2.0
  • 45. References
    • “ The origin of Personas” (Cooper)
      • http://www.cooper.com/insights/journal_of_design/articles/the_origin_of_personas_1.html
    • “ The Inmates Are Running The Asylum” (Cooper)
    • “ The Persona Lifecycle” (Pruitt, Adlin)