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20080418 Friday Food - Personas 2.0
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20080418 Friday Food - Personas 2.0

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  • The term Personas is used to point to two things: the method and the representation of the target users.
  • Transcript

    • 1. Personas 2.0
      • Jeroen Vanattenhoven
      An enjoyable way to communicate your user data inside an organization
    • 2. Overview What are we going to do today?
    • 3. Overview
      • Introduction to UCD – HCI
      • Introduction to User and Task analysis
      • Personas
        • What
        • Big Documents
        • Creating Personas
        • Benefits
        • Methods
        • Personas 2.0
    • 4. Overview
      • Introduction to UCD – HCI
      • Introduction to User and Task analysis
      • Personas
        • What
        • Big Documents
        • Creating Personas
        • Benefits
        • Methods
        • Personas 2.0
    • 5. Introduction to UCD - HCI User-Centered Design – Human-Computer Interaction
    • 6. Introduction to UCD - HCI
      • Human-Computer Interaction
        • Study all aspects that relate to and influence interaction between humans and computers in order to improve that interaction
      • User-Centered Design (Process)
        • Process in which the needs, wants, and limitations of the end user of an interface or document are given extensive attention at each stage of the design process (Wikipedia)
        • Analysis (User and Task)
        • Design
        • Evaluation
    • 7. Overview
      • Introduction to UCD – HCI
      • Introduction to User and Task analysis
      • Personas
        • What
        • Big Documents
        • Creating Personas
        • Benefits
        • Methods
        • Personas 2.0
    • 8. Introduction to User and Task analysis User and Task analysis
    • 9. Introduction to User and Task analysis
      • Acquire insight in how users work
      • 3 pillars
        • Who are the users? (users)
        • What do they do…? (goals, means, tasks)
        • Where? (context)
    • 10.
      • Who are the users?
        • Personal Characteristics
          • Age
          • Gender
          • IT-background
        • Physical Characteristics
          • Physical constraints
          • E.g. children <> senior citizens
          • (colour) blindness
      Introduction to User and Task analysis / 67
    • 11.
      • What do users do…?
        • Goals
          • What goals do users currently have?
          • What is still lacking or desired?
        • Means
          • What do they currently use?
          • What do they know about (future) technologies?
        • Tasks
          • What tasks are currently performed?
          • How (which steps, order, problems, difficulties, duration…)?
      Introduction to User and Task analysis / 67
    • 12. Introduction to User and Task analysis
      • Interviews
      • Surveys
      • Observations
      • Diaries
      • Blogs
      • Customer support
      • Marketing
    • 13. Overview
      • Introduction to UCD – HCI
      • Introduction to User and Task analysis
      • Personas
        • What
        • Big Documents
        • Creating Personas
        • Benefits
        • Methods
        • Personas 2.0
    • 14. Personas What are Personas?
    • 15. Personas
      • What are Personas?
        • Method
        • Representation
        • of target users
    • 16. Personas
      • Representation of end-users
        • Personas are fictitious, specific, concrete representations of target users that guide the design process (Cooper)
          • Ficticious BUT based on data
          • Specific compared to user profiles
      • Represented by artefacts
        • Documents
        • Presentations
        • Posters
    • 17. Personas
      • Method
        • A method to get all stakeholders inside an organization focussed on the same idea of who the end-users are
        • A usable way to communicate user research information
      • Achieved by several, collaborative activities
        • Workshops
        • Communication campaign
        • Design utilities
    • 18. Persona Process
      • Creating Personas
        • User research
        • Integrate data
        • Organize workshop
      • Communicate inside the organization
        • Communication campaign using artefacts
      • Use Personas during design
        • Persona Walkthrough
        • Feature Prioritization List
        • Feature Matrix
        • Moodboards
    • 19. Overview
      • Introduction to UCD – HCI
      • Introduction to User and Task analysis
      • Personas
        • What
        • Big Documents
        • Creating Personas
        • Benefits
        • Methods
        • Personas 2.0
    • 20. Big Documents Do you enjoy reading 100+ page documents?
    • 21. Big Documents
      • Who likes to read 100+ page documents?
      • Documents
        • About observations
        • About many people
        • With many details
      • Personas are specific, concrete, personal
      • Film, Television, Novels => empathy
    • 22. Overview
      • Introduction to UCD – HCI
      • Introduction to User and Task analysis
      • Personas
        • What
        • Big Documents
        • Creating Personas
        • Benefits
        • Methods
        • Personas 2.0
    • 23. Creating Personas Different steps towards Personas
    • 24. The Workshop – Creating Personas
      • An overview (“Affinity Diagramming”)
    • 25. Creating Personas
      • Brainstorm about user groups
      • Convert factoids to post-its
      • Post-its on the wall
      • Cluster & label
      • Review of the clusters
      • Create skeletons & prioritize
      • Create Personas
    • 26. 2. Convert factoids to post-its
    • 27. 3. Post-its on the wall
      • No order in the beginning
    • 28. / 20
    • 29. / 20
    • 30. / 20
    • 31. 6. Create skeletons & prioritize
    • 32. Overview
      • Introduction to UCD – HCI
      • Introduction to User and Task analysis
      • Personas
        • What
        • Big Documents
        • Creating Personas
        • Benefits
        • Methods
        • Personas 2.0
    • 33. Benefits Why use Personas?
    • 34. Personas
      • The benefit is (mainly) in the
        • Process
        • Activity
        • Collaboration
        • Communication
      • Every stakeholder starts thinking
        • What would Karl Ziegler do?
      • Creating empathy for the user
      • A lot more enjoyable than big documents
    • 35. Overview
      • Introduction to UCD – HCI
      • Introduction to User and Task analysis
      • Personas
        • What
        • Big Documents
        • Creating Personas
        • Benefits
        • Methods
        • Personas 2.0
    • 36. Methods Collaborative exercises using your design
    • 37. Persona Walkthrough
      • Gather all stakeholders
      • Put the design next to the Personas
      • Walk through the application
      • Think about your Persona
        • What would he/she like?
        • What would or would not work?
    • 38. Feature Prioritization List
      • To solve feature creep ( http:// en.wikipedia.org/wiki/Creeping_featurism )
    • 39. Feature Matrix
      • Which features do
      • we implement first?
    • 40. Moodboard
      • Visual style
    • 41. Overview
      • Introduction to UCD – HCI
      • Introduction to User and Task analysis
      • Personas
        • What
        • Big Documents
        • Creating Personas
        • Benefits
        • Methods
        • Personas 2.0
    • 42. Personas 2.0 Using Web 2.0 to communicate Personas
    • 43. Personas 2.0
      • When an organisation is spread geographically
      • Many people are already familiar with the Web (2.0)
      • Blogs
      • Videos (Films)
      • Website
      • Emails
    • 44. Personas 2.0
    • 45. References
      • “ The origin of Personas” (Cooper)
        • http://www.cooper.com/insights/journal_of_design/articles/the_origin_of_personas_1.html
      • “ The Inmates Are Running The Asylum” (Cooper)
      • “ The Persona Lifecycle” (Pruitt, Adlin)

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