REEL

MY VIDEO LIBRARY

Design by: Meghna
Student Project. General Assembly UXDI Winter 2013
one stop shop

weird stuff

lack of diversity

“your” library
ABOUT REEL
About the Product: 



Reel is a mobile app that indexes your available movies from multiple sources
and allows...
SAMPLE SCREENS



home screen

product detail screen
preview the app: Reel: My Video Library

REEL

MY VIDEO LIBRARY



pu...
CASE STUDY
DESIGN RESEARCH
Methods:"

"

•
•
•

close user interview"
walk-through"
calendar-viewing"

We conducted a close user-inte...
DESIGN ITERATION
ITERATION 1

Method: We tested four users with a paper prototype in a participatory design session. We ha...
DESIGN ITERATION
Method: "
The team created a prototype using POP that
simulated the flow of the app"
AWARENESS 

Awareness...
DESIGN TAKE-AWAYS

beware “magic” steps
remember mobile
be obvious
it’s the minimal viable product
design solutions /= hum...
THANK YOU
MEGHNA DHOLAKIA
meg.dholakia@gmail.com
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Project1 meg

  1. 1. REEL MY VIDEO LIBRARY Design by: Meghna Student Project. General Assembly UXDI Winter 2013
  2. 2. one stop shop weird stuff lack of diversity “your” library
  3. 3. ABOUT REEL About the Product: 
 
 Reel is a mobile app that indexes your available movies from multiple sources and allows you to search for and purchase them in one easy library. Reel allows you to send the video to your computer/device, so it’s ready to watch. " " About the Project: 
 Reel is a new start-up based in the Bay Area. Reel is looking to create a unified movie watching experience for the consumer across their multiple libraries.
 The team was given the constraint of focusing on the iphone and web as their primary method of delivery. " REEL MY VIDEO LIBRARY
  4. 4. SAMPLE SCREENS home screen product detail screen preview the app: Reel: My Video Library REEL MY VIDEO LIBRARY purchase
  5. 5. CASE STUDY
  6. 6. DESIGN RESEARCH Methods:" " • • • close user interview" walk-through" calendar-viewing" We conducted a close user-interview, focusing on their purchasing experiences. We asked them to walk us through their day and looked for moments where we felt an appropriate use of technology could improve their experience. ! " " Findings: 
 While technologically savvy, the user valued privacy and control. ! One area in which the user did use online shopping was films. However, the user was forced to search across his multiple resources to discover if a particular movie was available to him. ! " Opportunities Identified: " We identified an inefficient fragmented experience. There was a need for a way to unite multiple resources into one searchable index." " REEL MY VIDEO LIBRARY
  7. 7. DESIGN ITERATION ITERATION 1 Method: We tested four users with a paper prototype in a participatory design session. We had the users run through the prototypes with minimal intervention to identify areas of discomfort. 
 " " REEL MY VIDEO LIBRARY
  8. 8. DESIGN ITERATION Method: " The team created a prototype using POP that simulated the flow of the app" AWARENESS 
 Awareness of the product" " AM S REEL MY VIDEO LIBRARY LE P SET UP AND FIRST RUN" First time experience
 - setting up an account
 CORE PRODUCT EXPERIENCE" Browsing genres" Selecting movie" 
 "
  9. 9. DESIGN TAKE-AWAYS beware “magic” steps remember mobile be obvious it’s the minimal viable product design solutions /= human solutions REEL MY VIDEO LIBRARY
  10. 10. THANK YOU MEGHNA DHOLAKIA meg.dholakia@gmail.com

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