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Acxiom corporate brochure dma 2010 (10-8-10)






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    Acxiom corporate brochure  dma 2010 (10-8-10) Acxiom corporate brochure dma 2010 (10-8-10) Document Transcript

    • TO ENGAGE TODAY’S HYPER- CONNECTED CONSUMERS, YOU NEED TO MASTER FOUR CAPABILITIES: , , AND . Generate more satisfaction and profit at every consumer touchpoint. fill in the blanks.
    • There is a critical need to improve marketing ROI. And the solution is conceptually quite simple: engage with consumers more fully — i.e., profitably — by delivering a better brand experience that serves the right message, to the right person, at the right time. But in the real world, there are complicating factors. Like the fact that there are millions of customers and prospects. And they’re connected to an unprecedented array of devices and media. So you need to be prepared to communicate across all those channels, delivering thousands — or even millions — of distinct messages to your audience in a given day. Media profusion, fragMented attention — and Models that don’t keep pace with reality. The same technology that gives you more ways to reach consumers than ever has paradoxically made it much harder to achieve the impact you need. And marketers are for the most part unaware of the true extent of the problem. Consider: while 80% of CEOs believe their brand delivers a superior customer experience, only 8% of their customers agree.1 Which shouldn’t be surprising, considering the fact that 4 out of 5 online ads (to cite just one medium) fail to reach their intended target.2 The old models of how media and messaging work are no longer workable. it’s tiMe for a new Model. $100,000,000 of roi The need for a new engagement model is quantifiable: shifting just 15% of marketing investments from low- to high-value opportunities can markedly improve a company’s marketing success ratio. And full implementation has generated over $100 million a year in benefit to our clients. 1 Bain & Company, Closing the Delivery Gap, 2005 2 ComScore, March 2009: Research from eight U.S. brand campaigns with budgets between $400,000 and $2 million
    • Presenting a new approach to engagement that helps you answer critical questions, act with greater confidence, and execute on a mass scale — to achieve new levels of success. 1 2 narrowcasting MultidiMensional insight By replacing wasteful broadcasting How you see your audience influences with efficient addressable advertising, your expectations of them, and single you can reach and engage your audi- dimensional views — whether behavioral, ence with certainty. But it’s not enough contextual, or media-based — usually lead to reach only the right people; you also to a false picture. To uncover more have to find enough of them, across relevant insights and filter out false many channels, to impact sales. In signals, you need to integrate multiple other words, you need scale. dimensions of insight. Reach the right audience in larger numbers Seeing consumers — and opportunities — more clearly Obstacle: Marketers and the “publishing” networks Multichannel customers — e.g., online and in-store they use (online networks such as Yahoo or MSN, buyers — are 4-5 times more profitable 3 than others. cable companies, mobile providers, etc.) can But because they can’t match on- and off-line sources only share a limited amount of audience data, for of customer data, many companies perceive such a buyer privacy and competitive reasons. Relevance-X® as two (or more) different people. AbiliTec® Digital multichannel targeting solution acts as a trusted recognition technology helps solve this by matching “safe haven” where marketers and publishers can data files from multiple on- and off-line sources, anonymously match up audience data, to target creating a far more real and useful view of customers. far more precisely at scale, without compromising personally identifiable information. 3 According to Acxiom estimates
    • 3 4 networked intelligence personalized engageMent To utilize insight on a mass scale, Finally, none of the rest matters if it you need to use your technological isn’t applied at the moment of truth infrastructure as a marketing central with a personalized and coordinated nervous system, sending and receiving engagement, in the form of a uniquely signals about customer behavior, and relevant communication that compels recalibrating accordingly. each consumer to action. Don’t warehouse knowledge, apply it Improving the brand experience — and sales results Acxiom provides consulting and turnkey solutions, Marketers only have a limited number of opportunities including MarketEdge-XTM, to help leading-edge to interact with each individual. Impact-XTM is the marketers configure their infrastructure and processes engagement optimization platform that makes every to remember, learn from, and react to each interaction touchpoint more meaningful. So companies can in every media over time, so they can treat each deliver the right mobile coupon just as a prospect customer with a level of recognition that feels passes their store, or tailor their site content to each special — because it is. visitor in real time. THE CONNECTED CAPABILITIES MODEL
    • FILL IN THE BLANKS Let Acxiom be your guide to this new marketing reality — and bridge the gaps in your engagement capabilities. The next era in marketing will be won not by those abilitec digital who first put a product to market, then wait for AbiliTec Digital is a key enabler of multidimensional customers to come to them. It will be won by those insight. Leveraging Acxiom’s vast experience in who proactively use all the data and resources at their recognition solutions, it enables some of the disposal to go after the best customers first. Which highest and most accurate recognition rates in the should come as no surprise, because successful busi- industry — in real time — across all your enterprise touchpoints. ness has always been about putting customers first. impact-X But more effective customer engagement entails The campaign management platform that provides getting myriad details exactly right. As the global engagement optimization by personalizing and leader in interactive marketing services with over coordinating customer touchpoints across multiple 32 billion data records updated monthly, Acxiom media, online, via email, to permissioned mobile is the resource sophisticated marketers turn to for and on social networks. the products, services and expertise needed to give more to their customers at every touchpoint, and personicX® get back more in return. And our comprehensive, Customer segmentation solutions that enable consultative approach to addressing problems — you to better know — and anticipate — your customers’ demographics and buying behaviors. and opportunities — helps clients get repeatable, So you can analyze markets more accurately, then scalable results that drive ongoing success. plan and execute more successful acquisition and retention campaigns. ask us how our innovative products can help increase infobase-XTM your Marketing roi: The world’s largest compilation of timely, up-to-date customer intelligence, InfoBase-X relevance-X is the premier consumer database for national, This multichannel targeting and engagement regional and local campaigns. solution minimizes the key sources of waste in your programs — and boosts ROI — by delivering the Marketing strategy and right message to the right audience with certainty, analytics consulting regardless of site, content or channel — online, A client-centric approach that can be either mobile, addressable TV or social media. Leveraging diagnostic or prescriptive ensures we meet a vast ecosystem of digital partners, it lets you companies’ specific needs. Whether they require narrowcast your audience to find high-value stand-alone products or integrated solutions, targets in scale. we create privacy-compliant, leading-edge strategies for customer information. download the connected capabilities white paper at www.acxiom.com/fillintheblanks
    • download the connected capabilities white paper at www.acxiom.com/fillintheblanks Acxiom hAs put customer success first since 1969 Our version began with providing the best data to drive our customers’ success. And through the last 41 years, our customers have trusted us to provide the information, products and services to maximze their marketing investment. Today, we stand in a world of changing consumer behaviors and attitudes. Amid such change, we are more dedicated than ever to solving our clients’ most intractable business and marketing challenges through enriched insight and innovative customer engagement. Learn how to put our insight to work for you. www.acxiom.com/fillintheblanks © 2010 Acxiom Corporation. All rights reserved.