Hello to each of you. I am excited to have been asked to share with your marketing team today. My name is Alisha and I am the Executive Account Manager for Marketing411. As you know Northwest and Marketing411 have formed a solid partnership toward helping your company gain strong brand awareness. Today I have been asked to share with you how implementing different avenues of social media can generate new sales and develop higher customer retention rates. As the leading high-tech manufacturer of security cameras and surveillance tools for business and industry you know how important security is to every business. I will share with you today how social media can help Northwest Technologies secure their own future as a company who remains highly visible and relevant.
In order to understand how B2B companies using social media are ensuring that they have any place in the future of business we need to take a quick step back and discuss the growth of Social Media and its emergence in the Corporate World. I will walk you through a brief history of what social Media has become. When and where is it being used today in the corporate world and how partnered with Marketing411, Northwestern Technologies can position its self to take advantage of these virtual conversations that can lead to consumer awareness, new loyal customers and stronger brand preference.
Using basic modem systemsSM started back in the 1970’s as a place for people to share ideas via a Bulletin Board System (BBS) (History).People loved being able to share with like minded groups so as tech grew, so did more effective and entertaining ways for people to strengthen relationships regardless of distance. Compliments Pew Internet & American Life Project, the graph on the screen allows you to see how as tech became more readily available the growth of people using it socially exploded until now 79 – 84% of those 15 and older take part in Social Media (Borges).As you know, TV commercials no longer have their effect because they have lost their audience. This is where their audience has shifted.And this is why Corporate America is now shifting its ad $ to Internet Advertising. Social Media is capturing the largest audience online. Businesses who don’t choose to shift with those potential customers will be left in the dust. Social Media is all about communication. It allows you a place to get your message out to potential clients through genuine conversations. It allows your clients to communicate with you in a manner that allows response quickly and effectively building further brand loyalty. It allows your customers to talk for you to potential clients, giving their genuine feedback about why your brand is better.The first decade of the new century saw business begin to take advantage of this shift in a new way to communicate. Yelp allowed for businesses to post locations and receive reviews for others to make buying decisions from (Kitt).Twitter was used to help smooth over disgruntled customers in Feb of 2007 and becomes a way the receive customer feedback and assist with customer service (Kitt).
As business got on the band wagon we saw those same social media applications that were created primarily for social reasons start to broaden their application to new ways specifically for businesses to help build their brand recognition and share what they loved about that brand with their online networks.2009-’10Social networks like Facebook and Twitter follow in the footsteps of Foursquare allowing “check-ins” for businesses helping with branding and marketing of those companies by letting the consumers “shout out” to their virtual friends where they were and what they were loving about it (Kitt).2011 is officially announced as the year social media becomes social business by Social Media guru Bernie Borges (Borges). The graph points out why. Over 70% of companies are taking advantage of Facebook’s business application of their accounts while about 50% are using the power of blogging to connect with their current and potential customers (Bullas).
Competitors like ADT are using all facets of Social Media to gain new customers and improve their customer service.Here is a screen shot of their channel on YouTube. Notice on the right hand side the icons they have included for others to find them through multiple social media outlets. Social Media isn’t about a “hard sale”. It’s about creating a space that can foster genuine conversations with potential or current clients. A quick look at ADT’s Facebook page shows that they have been able to handle customer concerns in real time and offer solutions so as to keep a customer a happy customer. It enables customers to feels like ADT cares enough to listen and respond. The quickness with which issues are handled right in front of the publics eyes allows potential clients to build trust and be more likely to purchase as well.ADT also uses blogging. Though, you will notice if you visit their blog the objective is not to talk about purchasing ADT products. Instead, blogging is about giving valuable content to the reader to keep bringing them back. Each visit exposes them “silently” if you will again and again to the ADT brand while giving them helpful and relevant information they can pass on to their network of friends, allowing even more exposure to the ADT brand.
ADT also uses blogging. Though, you will notice if you visit their blog the objective is not to talk about purchasing ADT products (Siciliano). Instead, blogging is about giving valuable content to the reader to keep bringing them back. Each visit exposes them “silently” if you will again and again to the ADT brand while giving them helpful and relevant information they can pass on to their network of friends, allowing even more exposure to the ADT brand.
Using a multi-application approach will allow Northwestern Technologies to cover all bases in the Social Media arena.For Blogging, Face book and Twitter its important that we select authors that are passionate about Northwestern Technologies mission and have authority in their position. They should be current employees for most benefit. We can help you train your Sr. Customer Service rep, your head marketing content manager and other such positions to have the social media know how to go with their current specialties at Northwestern Technologies. Blogging you will have fresh content 3 – 5 times a week. Facebook will have several daily posts of articles and polls with a manager who can field questions quickly.We will use Youtube to be your customers instructor as well as the voice in the head of the potential customer telling them there is only good that comes out of purchasing from Marketing 411. Personal testimonials go far!Incorporating contests can create explosive growth. In 2009 results of a popular contest for the Tourism Queensland website included 400,000 new visitors to the website in the first 30 hours and 1 million hits the second day the competition was launched (Bullas). A good contest can lead to amazing growth!
Humorous videos often go viral. 10’s of 1,000 of people see and then pass it along to their friends.Together we can assist you in:Creating a humorous series for YouTube around key products.Creating a portfolio of satisfied customers.And train you how to handle these tools to help it go viral for you.Of course, at every area of social media we utilize we will have icons back to your other social media apps, thus linking all of Northwestern’s applications but also linking customs more firmly into the brand through education.
Partnering with Marketing411 is simple. We create a portfolio for you and together we work on the best plan of action for your business goals. With our experience and expertise you have nothing to lose by becoming our customer.
Bullas, Jeff. “The 10 Best Social Media Campaigns.”Graph.JeffBlulas. n.d. Web. 16 May, 2012Borges, Bernie. “Social Media History: A Chronology.” Chart. Find and Convert, 12 Feb. 2012. Web. 15 May, 2012History of Social Media. Empire Media, Apr. 2012. Web. 14 May, 2012Kitt, Denise. “An Historical Timeline of Social Media For Business.” MediaFunnel. 21 Jan. 2012. Web. 14 May, 2012“Older Adults and Social Media.” Chart. Pew Internet & American Life Project, 27 Aug. 2010. Web. 15 May, 2010Siciliano, Robert. “Small Business Security.” ADT Security. 15 May, 2012. Web. 15 May, 2012
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Securing your future SOCIAL MEDIA: Fostering growth through conversation
What is Social Media?When and Where is itcurrently being used? How can Northwestern Technologies position its self to take advantage of these
•1970’s BBS allows like-mindedgroups to share interests nomatter their location•2004 Yelp! Launched.Businesses post location, hours,and receive online reviews fromcustomers.•2007 JetBlue initiates firstinstance of a company usingTwitter for customercommunication.
• 2009-’10 Social networks Foursquare, Facebook and Twitter etc. allow “check-ins” for business marketing• 2011 becomes the year social media truly becomes social business
ADT’s builds brand preference bybuilding trust : Twitter~ handles product questionsFacebook ~ product ideas, timely advice,product issues handledYouTube~ Allows for productdemonstrationsALL allow sharing this info with othersoutside the original participant and “up-sell” the viewer with out their evenrealizing it..
Helpful Information Builds Large Revenues…Blogging lessons we Blogging for relevant industrycan learn from ADT: information, keyword rich content to help with SEO Audience relevant articleswith out being ADT specificor salesy Blogs posted frequently Multi-media rich contentto keep and peak interest ofreader “Share” buttons andFacebook icons to help theinfo go “viral”
A plan for Northwestern TechnologiesBlogging: Fresh content. In- Facebook: Updated andhouse author monitored dailyContests: Drive traffic YouTube: How to videosthrough offers to fill out daily Customer testimonialsand share Twitter: Fields questions or complaints via Tweeting
Create humors series of videos on the crazy antics of a crook who is always foiled by Northwestern Technologies. Post them in Facebook, YouTube, and your blog Use true testimonials of your clients being pleased with your products Link them together with social media icons and share buttons on every application
You have nothing to lose but the customers who are going online and shopping with your competitors.Partner with Marketing411 and we will show you how to take advantageof the benefits of the highly profitable, but very inexpensive socialmedia advertising . Personal Full training In business 15 Account Exec to for new social years work with media staff Combined 75 years of online Ongoing BBB company assistance as ad with great marketing know- how produces results credentials
Bullas, Jeff. “The 10 Best Social Media Campaigns.” Graph. JeffBlulas. n.d. Web. 16 May, 2012Borges, Bernie. “Social Media History: A Chronology.” Chart. Find and Convert, 12 Feb. 2012. Web. 15 May, 2012History of Social Media. Empire Media, Apr. 2012. Web. 14 May, 2012Kitt, Denise. “An Historical Timeline of Social Media For Business.” MediaFunnel. 21 Jan. 2012. Web. 14 May, 2012“Older Adults and Social Media.” Chart. Pew Internet & American Life Project, 27 Aug. 2010. Web. 15 May, 2010Siciliano, Robert. “Small Business Security.” ADT Security. 15 May, 2012. Web. 15 May, 2012