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  • 1. Propaganda
  • 2. Technique aimed at influencing individual or group views and actions.
  • 3. Propaganda Techniques
  • 4. Plain Folks
  • 5.
    • Plain Folks
    • The use of folksy or everyday images and language to show that the candidate is a regular person who understand the needs and concerns of common people.
  • 6.
    • Plain Folks
    • Examples: kissing babies, wearing cowboy boots while appearing in Texas
  • 7. Bandwagon
  • 8.
    • Bandwagon
    • Creating the impression that “everyone” supports a cause or candidate. This technique plays on people’s desire to conform, or “climb on the bandwagon,” rather than be left behind.
  • 9.
    • Bandwagon
    • Example: Candidates releasing polls showing themselves far ahead of their opposition
  • 10. Glittering Generalities
  • 11.
    • Glittering Generalities
    • Using vague, sweeping statements that appeal to voters emotionally, but don’t actually say much of anything specific.
  • 12.
    • Glittering Generalities
    • Examples: slogans claiming to believe in “freedom,” or “justice”
    One Tough Grandma
  • 13. Name Calling or Mudslinging
  • 14.
    • Name Calling or Mudslinging
    • Using personal attacks on an opponent to distract voters from the real issues of the campaign. The goal is to inspire doubts about the opponent’s fitness for office by appealing to people’s fears or prejudices.
  • 15.
    • Name Calling or Mudslinging
    • Examples: calling someone “un-American” or a “racist”
  • 16.  
  • 17.  
  • 18. Testimonial
  • 19.
    • Testimonial
    • Having a well known celebrity or personality endorse a candidate. The hope is that you will follow the person’s example without questioning his qualifications to make such a judgment.
  • 20.  
  • 21.
    • Testimonial
    • Example: Candidates for President often appear with well liked politicians from the state where they are campaigning.
  • 22. Transfer
  • 23.
    • Transfer
    • Using symbols or images that evoke emotion
  • 24.
    • Transfer
    • Example: speaking with patriotic symbols in the background
  • 25. Card Stacking
  • 26.
    • Card Stacking
    • Presenting facts, statistics, and other evidence that support only one side of an argument.
  • 27.
    • Card Stacking
    • Example: campaign literature listing all the “unwise votes” of an opponent
    • The facts
    • Ayers belonged to the radical group – Weather Underground Organization that claimed credit for 12 bombings between 1970 and 1974
    • Obama was 8 at the time
    • Ayers was never convicted of a crime and is now a professor at the University of Illinois – Chicago
    • Obama and Ayers served on the board of The Woods Fund of Chicago – an anti-poverty group
    • Ayers contributed $200 to the Obama state senate election fund