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OINK-PUG presentation on wordpress and SEO
 

OINK-PUG presentation on wordpress and SEO

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Delivered this presentation on January 20th, 2010 at Ohio Indiana Northern Kentucky PHP User's Group Meeting (OINK-PUG)

Delivered this presentation on January 20th, 2010 at Ohio Indiana Northern Kentucky PHP User's Group Meeting (OINK-PUG)

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    OINK-PUG presentation on wordpress and SEO OINK-PUG presentation on wordpress and SEO Presentation Transcript

    • Configuring Wordpress for SEO
      Alex Iastrebenetsky
      OINK-PUG
      January 2010
    • SEO 101
      Search engine optimization cannot be looked at as a separate activity.
      Start with SEO in mind and make sure that your application developers work together with the marketing team to build a website fully aware that certain features or technologies may interfere with a search engine marketing campaign.
      A sound search engine optimization SEO strategy takes planning and attention to detail. 
    • 1.Use Ping Services
      Inform tracking services that you have updated your content
      Settings>Writing
      Settings>Privacy
      Settings>Writing
    • Use Ping Services
      Copied from http://codex.wordpress.org/Update_Services
    • Timestamping
      When writing a post, click the plus sign next to “Post Timestamp.” Set a date and time, and the post will publish by itself whenever you specify.
      NOTE: 
      If you’ve timestamped a post, don’t click the Publish button, since that’ll publish your post immediately regardless of your timestamp. Instead, select “Published” under “Post Status” and click the Save button.
    • 2.Links and Permalinks
      Enable permalinks in Settings>Permalinks
      MUST include post title (%postname%) in the link
      Include keywords in your URL
      Dates in permalinks are useless for SEO
      /%year%/%month%/%postname% - useless
      Common structure is
      %postname%.html or
      /%category%/%postname%
    • Post slugs
      Even if you are using %postname% permalink, you can still overwrite each post’s slug
      Don’t let WP decide
      Consider keywords
      Anticipate Google searches
      Shorten length
      Don’t change them once published
    • Image names and attributes
      Images in your posts need to be embeded with keyword-rich “alt” and “title” attributes
      Use meaningful filenames.
      Properly described images will also give your blog visibility in image search engines.
      Plugin: SEO Friendly Images (automatically updates images with proper Alt and Title)
    • Image names and attributes
    • Links
      Use keyword rich anchor text
      No ‘click to read’
    • 3.Sitemap
      Two types of sitemaps
      traditional (created as any other HTML web page)
      search engine sitemaps(formatted specifically according to a search engine’s specifications)
      A number of plugins will auto-generate search engine sitemap. (Google (XML) Sitemaps Generator for WordPress)
      Submit your sitemap using Google Webmaster Toolkit
    • Sitemap
    • Sitemap
      This is more usability than SEO but…
      Customize 404 (page not found) pages to display a combination of
      Search results for the wrong URL
      HTML sitemap
    • 4.Duplicate Content
      Two or more web pages that have the same, or almost the same content
      Pages can be located on the same site via different URL
    • Duplicate Content
      Google penalizes duplicate content
      Sources
      category and calendar archives produce no unique content, just a collection of previous posts
      Home page, if it prints the whole posts or large excerpt
      Feeds
      Trackback URLs
      Non-canonical URLs(site.com vs. www.site.com)
    • Duplicate Content
      Check your categories and archive pages to see whether full posts are being displayed there or not
      Your goal is to make sure that your posts or articles can be accessed in full from only one location inside your site
    • Duplicate content - solutions
      Tell robots which pages to index
      <meta name="robots" content="index,follow“/>
      Index/noindex – robots should include this page
      Follow – follow links from this page to other pages
    • Duplicate content - solutions
      Fix canonical URLs using .htaccess file
      RewriteEngine OnRewriteCond %{HTTP_HOST} !^www.yoursite.com$ [NC]RewriteRule ^(.*)$ http://www.yoursite.com/$1 [R,L]RewriteBase /RewriteCond %{REQUEST_FILENAME} !-fRewriteCond %{REQUEST_FILENAME} !-dRewriteRule . /index.php [L]
    • Duplicate content - solutions
      Prevent spiders from crawling auxiliary pages (robots.txt)
      User-agent: *Disallow: /wp-Disallow: /searchDisallow: /feedDisallow: /comments/feedDisallow: /feed/$Disallow: /*/feed/$Disallow: /*/feed/rss/$Disallow: /*/trackback/$Disallow: /*/*/feed/$Disallow: /*/*/feed/rss/$Disallow: /*/*/trackback/$Disallow: /*/*/*/feed/$Disallow: /*/*/*/feed/rss/$Disallow: /*/*/*/trackback/$
    • 5.Themes
      Free/sponsored themes often include links (usually in the footer) than can suck PageRank and possibly result in a Google paid link penalty
      Stick with WordPress themes that don’t include attribution links or build your own
    • 6.Header Tags
      H1 - The blog title, or your main keyword
      H2 – subtitle or post titles.
      H3 - Sidebar section titles
      Note:
      Many themes (including the WordPress Default Theme) put the sidebar section titles in <h2> tags. As a result you end up with irrelevant sidebar headers (”Categories,” “Archives,” “Meta,” etc.) that have equal weight with your SEO-important post titles.
    • 7.Deep linking
      Within your posts, link to other posts on your blog and use important keywords in the anchor text.
      Install plugin like Similar Posts, which inserts a list of related posts to the bottom of each of your blog posts.
      This process will create aged deep links and increase visitor retention.
      Display your most popular posts in your sidebar (Popularity Contest plugin)
    • Enhance pagination
      Implement a plugin that fixes the default pagination links, that is, “< prev” and “next >” to link to the individual pages as well.
      Wordpress SEO Pager plugin
    • SEO Pager Plugin
    • SEO Pager Plugin
    • Categories
      Ideally one category/multiple tags per post
      Use keyword research tools
    • 8.Install the All-in-One SEO Plugin
      Like the name implies, this plugin covers a lot of the bases:
      Puts the blog name after the post title, giving your keyword-rich titles more prominence.
      Allows you to override title and meta tags on your homepage as well as your individual posts/pages.
      Lets you add “noindex” to your category and/or tag pages to avoid duplicate content.
    • All-in-One SEO Plugin
    • 9.Valid xHTML
      Most code errors are minor, but the more serious ones can cause content misinterpretation by search engines, lower rankings, and rendering errors.
      Check your site for errors using free Markup Validation Service (http://validator.w3.org/)
    • 10.Redirects
      Use .htaccess for canonical URLs
      Redirect when you change post URL.
      Use HTTP 301 redirection
      Redirection plugin (urbangiraffe.com/plugins/redirection)
    • The obvious stuff
      Create quality content
      Build quality inbound links
      Create link bait
      Add social bookmarking functionality
    • Put it in perspective
      SEO is
      25% on-site
      75% off-site
      Spend time accordingly