GSMA Innovation Winner presentation in 2009 held by Inge Andre Sandvik, co-founder

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Winner of GSMA innovation award 2009 presentation held by Inge Andre Sandvik, Chief Strategy Officer and co-Founder

Winner of GSMA innovation award 2009 presentation held by Inge Andre Sandvik, Chief Strategy Officer and co-Founder

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  • On the behalf on Mobile Nordic I am pleased to present the global interatctive phonebook in your pocket.
  • And to introduce the global interactive phonebook I need to explain where the idea and need is coming from. Phone directories was actually the first social network. It is still paper based and mostly fixed line numbers. The next evolution was basically just putting this old not updated phonebook online. And despite this , the market is still a billion market A phone need a phone book. Our network is growing. It is not only your closest family and friends you need in your phone book, but your life. The perspective of a phone book is a big book with a long list of names and numbers. You have no idea about the freshness and validity of this information. You just need to trust it will help you. The next evolution was that the big old phonebook was put online so you could search more easily. No big revolution except the updating was done more frequently. Still the user was not able to generate content about themselves. This market is huge. It is a billion dollar market that is still growing, but it has not still cracked the code of how to get the mobile phone users to join in.
  • Another interesting fact is that more than 50% of all calls are coming from mobile phones and this is people that want to connect with other mobile phone users. Phone directories need to adapt to the emerging mobile 2.0 lifestyle because the phonebook is the center of mobile communication. . The market remains a BILLION $ MARKET world wide and with more accessibility can grow tremendously. The other opportunity lies in mobilizing the power of the phonebook and global directories with 50% of calls coming from mobile phones. 20 SECS
  • 118 Mobile gives a unique value to the end user becouse we are integrating core functionality such as call log, phone book and messaging. Let me show you an example: The unique advantage with a mobile application is the integration possibilities. 118 mobile is developed in native and has the power to integrate with the phonebook, call log and messaging. This give the user a much better experience and enable handling of content between applications and enable services to stay in the background
  • First in the world to SEE who is calling in real time with auto search on unknown incoming calls. 11 SECS
  • You can also search a global directory of millions of names and numbers right from your mobile. Additionally, you can add the search results to your phone, view map, get more info, search your call log, and our latest feature SMS preview, allowing you to preview incoming SMS with sender information without navigating to your message folder.
  • Having a great partner eco-system and a scalable technology platform have enabled us to deploy our services in 5 markets and we are growing rapidly into new markets. To date, working with numerous partners M o bile Nordic has created a SCALABLE Technology and Business Model that has allowed us to expand rapadily to 5 countries in only 2 years, and growing daily. Our marketing activities are tailored to the local markets and we work to co-brand our products With plans scheduled for 2010 to deploy to 3 new markets, Italy, France, and Spain, and the process started for the US and APAC. The scalable and flexible model continues to deliver results. Additionally, as App stores continue to positon themselves as the future of distribution of mobile applications. Mobile Nordic continues to partner with the leading players in the market. 30 SECS
  • Mobile Nordic gives these partners a great opportunity to increase ARPU and strategically grow more traffic to other products and services. Immediate revenue generation through CPA billing and revenue share model. Ease of deployment no upfront investment Reduce churn by providing more value through CORE FUNCTIONALITY Easily and quickly deployed, T urnkey solution with “need to have applications and local content” that support more than 90% of all phones in the market. 30 SECS
  • We will now bring this old phonebook to life. The next generation phonebook need to contain dynamic and updated information so you can share how you want to be connected with the world. The mobile phone plays a critical role in this new evolution of the directory information. The phone is by default personal and the information from the phone must also be treated as personal information and presented accordingly. People have more and more communication methods and the future of communication is about how to choose the most effective and suitable communication method to the specific dialogue you want with people. The global interactive phonebook will give you the unified communication tool to choose if you want to call, send IM, SMS or a email
  • How do you want to connect with your phonebook must be based upon the information you have available.
  • To keep you connected and organized you need to have a service on your phone that automatically takes care of your phone book on many different devices and platforms in your personal secure web account. Automatic backup of the phonebook. Next step is pictures and end goal; full convergence Matching the phonebook against phone directories to get more information. Time machine keeps control of your phonebook at all time. Platform independent 360 degree view of the phonebook from multiple phones. Open API to partners – easy to import phonebook into Ovi, Facebook, Skype etc
  • Bringing the phonebook to life is about delivering core functionality to enable a great consumer satisfaction and recurring revenue opportunity for our partners. The global interactive phonebook will give you the unified communication tool to choose if you want to call, send IM, SMS or a email 10 SECS
  • So Get the Global Interactive Phonebook in your pocket today and join as we grow globally! 10 SECS

Transcript

  • 1.  
  • 2. PHONE DIRECTORIES THE FIRST SOCIAL NETWORK
    • PAPER BASED
    • UNPRACTICAL WHEN YOU ARE ON THE GO.
    • STATIC FIXED LINE NUMBERS
    • PUBLISHED ONCE A YEAR
    • ONLINE
    • UPDATED FREQUENTLY
    • MAJORITY STILL FIXED LINE
    BILLION $ MARKET WORLD WIDE
  • 3. 50%+ OF CALLS TO VOICE DIRECTORIES COMES FROM MOBILE ADAPT TO A MOBILE 2.0 LIFESTYLE PHONEBOOK CENTER OF YOUR MOBILE COMMUNICATION PHONE DIRECTORIES Was THE FIRST SOCIAL NETWORK
  • 4. NEXT GENERATION PHONEBOOK WEB 2.0 LIFESTYLE
  • 5. INTEGRATING CORE FUNCTIONALITY PHONEBOOK CALL LOG MESSAGING
  • 6. SEE WHO IS CALLING ON UNKNOWN NUMBERS
  • 7. SEARCH A GLOBAL DIRECTORY TO FIND PEOPLE AND PLACES
  • 8. RECURRING REVENUE INCOME MODEL DEPLOYED IN 5 COUNTRIES GROWING TO 3 NEW MARKETS 2009 SCALABLE TECHNOLOGY & BUSINESS MODEL
  • 9. PARTNERS INCREASE THEIR ARPU REVENUE SHARING CUSTOMER RETENTION “ We have a very good partnership with Mobile Nordic, they offer a significant value for our customers. Through our partnership our customers can quickly and simple identify who is calling and perform searches for numbers through their mobile. Our ambition is to offer services that can alleviate for the modern, mobile user and Mobile Nordic contributes so that we can fulfill that ambition.” - Telenor Sweden REDUCED CHURN TIME TO MARKET NO UPFRONT INVESTMENT RECURRING REVENUE+
  • 10. SHARE HOW YOU WANT TO BE CONNECTED BRINGING THE PHONEBOOK TO LIFE Status: Update & publish your status with one click to: Universial presence button: phone status is read automatically and shared. (online, meeting, silent, etc) Directory information: Edit & add phonebook information about yourself. Pitcture: Take and add picture directly from the phone to your profile
  • 11. See phonebook status before choosing how you want to connect. SMS, Call, IM, Email? Pictures of my friends is uploaded by themself Status message Click on any of the people in the list and get a detail view and more information HOW DO YOU WANT TO CONNECT? BRINGING THE PHONEBOOK TO LIFE
  • 12. Automatic Backup & Update Import and Exchange Directory Live Update BRINGING THE PHONEBOOK TO LIFE KEEPING YOU CONNECTED AND ORGANIZED Time machine keeps track of all changes
  • 13. DELIVERING CORE FUNCTIONALITY My Phonebook Company Phonebook LEADS TO RECCURING REVENUE AND REDUCED CHURN FOR OUR PARTNERS CONSUMER SATISFACTION BRINGING THE PHONEBOOK TO LIFE
  • 14.  
  • 15. Go to: get.smspreview.mobi