Right Tools, Right Price, Right Outcome

Right ToolsRight PriceRight OutcomeMatt DollingerHead of Industry RelationsTrulia.comMatt@trulia.com

My name is Matt… @mattdollinger

Why did I focus on listings today?

Right ToolsRight Price• Before • Tools to help you educate your audience• During • Tools to help you get the listing• After • Tools to help you keep it priced effectively

But first…I want you to change your mindset

Relationships don’tmatter…*Why becoming a Challenger leads to top producers.

The Challenger Sale

It’s not because relationships no longermatter – it has become the nature ofthe relationship that matters

Why is this important today?

More available information

Tough Decisions to Make

Widespread Lack of Trust

Permanent Connectivity

Paralysis by Analysis

What are they looking for?

Traits of the Business Challenger?

Do these traits instill trust and leadership?

Challengers teach their customers.

Challengers tailor their message

Challengers control the sale

Right ToolsRight PriceRight ResultsHow to become the Challenger with your current business

Data is the differentiator

Before Tools to help you educate your audience

Keeping Current Matters

Altos Research

The Thing

Connect MLS

Connect MLS Market Report

Direct Mail?

Direct Mail – STILL a great way to prospect

Scribd.com (website in a box)

During Tools to help you get the listing

Agent Metrics

Keeping Current Matters

Realist Tax Record Search

Realist Tax Records

Cloud CMA

Connect MLS

After Tools to help you keep it priced effectively

LEAP Real Estate Reporting

Leap Real Estate Reporting

Showing Time

Showing Time Company A

Company A

Open Home Pro

Caution: Shameless Trulia Plug

Become a Real Estate Challenger

And most importantly…

Courtesy of David Armano – www.DavidArmano.com

THANKS FORCOMING!Matt DollingerHead of Industry RelationsTrulia.comMatt@Trulia.com

Appendix

 Teach

 Tailor

 Take Control

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Right Tools, Right Price, Right Outcome

by Illinois Association of REALTORS® on Oct 05, 2012

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Right Tools, Right Price, Right Outcome Presentation Transcript