Right Tools, Right Price, Right Outcome

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IAR Fall Conference speaker Matt Dollinger, head of industry relations for Trulia,reviewed some of the best tools for engaging today’s sellers.

IAR Fall Conference speaker Matt Dollinger, head of industry relations for Trulia,reviewed some of the best tools for engaging today’s sellers.

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  • 1. Right ToolsRight PriceRight OutcomeMatt DollingerHead of Industry RelationsTrulia.comMatt@trulia.com
  • 2. My name is Matt… @mattdollinger
  • 3. Why did I focus on listings today?
  • 4. Right ToolsRight Price• Before • Tools to help you educate your audience• During • Tools to help you get the listing• After • Tools to help you keep it priced effectively
  • 5. But first…I want you to change your mindset
  • 6. Relationships don’tmatter…*Why becoming a Challenger leads to top producers.
  • 7. The Challenger Sale
  • 8. It’s not because relationships no longermatter – it has become the nature ofthe relationship that matters
  • 9. Why is this important today?
  • 10. More available information
  • 11. Tough Decisions to Make
  • 12. Widespread Lack of Trust
  • 13. Permanent Connectivity
  • 14. Paralysis by Analysis
  • 15. What are they looking for?
  • 16. Traits of the Business Challenger?
  • 17. Do these traits instill trust and leadership?
  • 18. Challengers teach their customers.
  • 19. Challengers tailor their message
  • 20. Challengers control the sale
  • 21. Right ToolsRight PriceRight ResultsHow to become the Challenger with your current business
  • 22. Data is the differentiator
  • 23. Before Tools to help you educate your audience
  • 24. Keeping Current Matters
  • 25. Keeping Current Matters
  • 26. Altos Research
  • 27. The Thing
  • 28. The Thing
  • 29. The Thing
  • 30. Connect MLS
  • 31. Connect MLS Market Report
  • 32. Direct Mail?
  • 33. Direct Mail – STILL a great way to prospect
  • 34. Scribd.com (website in a box)
  • 35. During Tools to help you get the listing
  • 36. Agent Metrics
  • 37. Agent Metrics
  • 38. Agent Metrics
  • 39. Keeping Current Matters
  • 40. Keeping Current Matters
  • 41. Keeping Current Matters
  • 42. Realist Tax Record Search
  • 43. Realist Tax Record Search
  • 44. Realist Tax Record Search
  • 45. Realist Tax Records
  • 46. Cloud CMA
  • 47. Cloud CMA
  • 48. Cloud CMA
  • 49. Connect MLS
  • 50. After Tools to help you keep it priced effectively
  • 51. LEAP Real Estate Reporting
  • 52. Leap Real Estate Reporting
  • 53. Leap Real Estate Reporting
  • 54. Showing Time
  • 55. Showing Time Company A
  • 56. Company A
  • 57. Company A
  • 58. Open Home Pro
  • 59. Caution: Shameless Trulia Plug
  • 60. Become a Real Estate Challenger
  • 61. And most importantly…
  • 62. Courtesy of David Armano – www.DavidArmano.com
  • 63. THANKS FORCOMING!Matt DollingerHead of Industry RelationsTrulia.comMatt@Trulia.com
  • 64. Appendix
  • 65.  Teach
  • 66.  Tailor
  • 67.  Take Control