Right Tools, Right Price, Right Outcome

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IAR Fall Conference speaker Matt Dollinger, head of industry relations for Trulia,reviewed some of the best tools for engaging today’s sellers.

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Right Tools, Right Price, Right Outcome

  1. 1. Right ToolsRight PriceRight OutcomeMatt DollingerHead of Industry RelationsTrulia.comMatt@trulia.com
  2. 2. My name is Matt… @mattdollinger
  3. 3. Why did I focus on listings today?
  4. 4. Right ToolsRight Price• Before • Tools to help you educate your audience• During • Tools to help you get the listing• After • Tools to help you keep it priced effectively
  5. 5. But first…I want you to change your mindset
  6. 6. Relationships don’tmatter…*Why becoming a Challenger leads to top producers.
  7. 7. The Challenger Sale
  8. 8. It’s not because relationships no longermatter – it has become the nature ofthe relationship that matters
  9. 9. Why is this important today?
  10. 10. More available information
  11. 11. Tough Decisions to Make
  12. 12. Widespread Lack of Trust
  13. 13. Permanent Connectivity
  14. 14. Paralysis by Analysis
  15. 15. What are they looking for?
  16. 16. Traits of the Business Challenger?
  17. 17. Do these traits instill trust and leadership?
  18. 18. Challengers teach their customers.
  19. 19. Challengers tailor their message
  20. 20. Challengers control the sale
  21. 21. Right ToolsRight PriceRight ResultsHow to become the Challenger with your current business
  22. 22. Data is the differentiator
  23. 23. Before Tools to help you educate your audience
  24. 24. Keeping Current Matters
  25. 25. Keeping Current Matters
  26. 26. Altos Research
  27. 27. The Thing
  28. 28. The Thing
  29. 29. The Thing
  30. 30. Connect MLS
  31. 31. Connect MLS Market Report
  32. 32. Direct Mail?
  33. 33. Direct Mail – STILL a great way to prospect
  34. 34. Scribd.com (website in a box)
  35. 35. During Tools to help you get the listing
  36. 36. Agent Metrics
  37. 37. Agent Metrics
  38. 38. Agent Metrics
  39. 39. Keeping Current Matters
  40. 40. Keeping Current Matters
  41. 41. Keeping Current Matters
  42. 42. Realist Tax Record Search
  43. 43. Realist Tax Record Search
  44. 44. Realist Tax Record Search
  45. 45. Realist Tax Records
  46. 46. Cloud CMA
  47. 47. Cloud CMA
  48. 48. Cloud CMA
  49. 49. Connect MLS
  50. 50. After Tools to help you keep it priced effectively
  51. 51. LEAP Real Estate Reporting
  52. 52. Leap Real Estate Reporting
  53. 53. Leap Real Estate Reporting
  54. 54. Showing Time
  55. 55. Showing Time Company A
  56. 56. Company A
  57. 57. Company A
  58. 58. Open Home Pro
  59. 59. Caution: Shameless Trulia Plug
  60. 60. Become a Real Estate Challenger
  61. 61. And most importantly…
  62. 62. Courtesy of David Armano – www.DavidArmano.com
  63. 63. THANKS FORCOMING!Matt DollingerHead of Industry RelationsTrulia.comMatt@Trulia.com
  64. 64. Appendix
  65. 65.  Teach
  66. 66.  Tailor
  67. 67.  Take Control

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