Applying Project Management to the Cultural and Creative Industries: A tool for developing Countries Ian W. Walcott VP for Education, Bridgetown Chapter of the Project Management Institute

What are Cultural & Creative Industries? Artists or businesses that generate their primary source of income and or economic value from their cultural and/or creative knowledge

Artists or businesses that generate their primary source of income and or economic value from their cultural and/or creative knowledge

The Cultural & Creative Industries Who are they really? TV & Media Fine Arts Visual Arts Performing Arts Film Music The Festival Industry Some definitions include fashion and design Kadooment in Barbados

Who are they really?

TV & Media

Fine Arts

Visual Arts

Performing Arts

Film

Music

The Festival Industry

Some definitions include fashion and design

Management Challenges of the Cultural and Creative Industries Developmental thrust: Building infrastructure Industry segmentation & issues of centralization vs. decentralization Private and public sector coordination Artist as manager Policy development Managing projects Le Groove – Barbadian Alternative Rock Band

Developmental thrust: Building infrastructure

Industry segmentation & issues of centralization vs. decentralization

Private and public sector coordination

Artist as manager

Policy development

Managing projects

Who will foot the bill? The donor countries also exploiting their own cultural industry – limited financing There is still a dependency relationship Who pays for the technology?

The donor countries also exploiting their own cultural industry – limited financing

There is still a dependency relationship

Who pays for the technology?

What are the solutions? Do not reinvent the wheel Enable creativity Enhance Cooperation Build on existing infrastructure Managing Time & Information Work on the elements we can control first

Do not reinvent the wheel

Enable creativity

Enhance Cooperation

Build on existing infrastructure

Managing Time & Information

Work on the elements we can control first

The developmental thrust: Building the infrastructure Community Education Enterprise Dev. Employment Export Support base: Policy, Private & public sector partnerships & projects Overarching framework requirements: Vision, Strategy, Planning

The developmental thrust: Building the infrastructure The existing infrastructure Applying technology at every level: – enabling e-business and Internet technologies e.g. Add a technology dimension to ART – Examine the Australian Model http://www.anat.org.au/ Degree programs needed urgently Modernizing existing venues – no need for new facilities School facilities sponsored by companies Open air theatres and other open spaces

The existing infrastructure

Applying technology at every level: – enabling e-business and Internet technologies

e.g. Add a technology dimension to ART – Examine the Australian Model http://www.anat.org.au/

Degree programs needed urgently

Modernizing existing venues – no need for new facilities

School facilities sponsored by companies

Open air theatres and other open spaces

What will international competitions bring to the local cultural industry? INT’L COMPETITION INCREASED TOURISM ENHANCED REPUTATION IMPROVED PROJECT MGMT + VISIBILITY FOR LOCALS BETTER STANDARDS INCREASED EXPOSURE

Bridging the gaps - Building the infrastructure model Grant seekers Services offered NCF as Intermediary Coordination Central Planning Project Mgmt Policy Dev. Locating Grants Facilitator National Host Intellect Business Artists Private sector Support needs Donors Markets Public sector Demand Enabler Supply

Government’s Leadership Role Tax write offs Duty free imports for inputs VAT exemption for all cultural events Special bond issues to support the industries Invite international creative enterprises studios to set up with added incentives Incentives for MNCs who provide scholarship funds Goal-oriented programmes with five year targets

Tax write offs

Duty free imports for inputs

VAT exemption for all cultural events

Special bond issues to support the industries

Invite international creative enterprises studios to set up with added incentives

Incentives for MNCs who provide scholarship funds

Goal-oriented programmes with five year targets

Government’s Leadership Role Planning for cultural economy of new city centres Urban planning must integrate the cultural economy

Planning for cultural economy of new city centres

Urban planning must integrate the cultural economy

How will the model work? Project Management is the answer Suggested Project Approaches Logical Framework Approach for Program Planning Project Approach and Standardized Methods for Project Financing and Grants Application of Project Management to all sectors of the cultural industries (National Events) A centralized Cultural Project Management Office (CPMO)

Project Management is the answer

Suggested Project Approaches

Logical Framework Approach for Program Planning

Project Approach and Standardized Methods for Project Financing and Grants

Application of Project Management to all sectors of the cultural industries (National Events)

A centralized Cultural Project Management Office (CPMO)

Contact Information Contact Information:Ian W. Walcott Email: [email_address]