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Creating People for Products

by Ianus Keller

1,288 views

A presentation I did at the Designing Pleasurable Products and Interfaces (DPPI) conference in 2005 on a workshop we did years before. Quite funny stuff. Might want to present it at some PechaKucha ...

A presentation I did at the Designing Pleasurable Products and Interfaces (DPPI) conference in 2005 on a workshop we did years before. Quite funny stuff. Might want to present it at some PechaKucha presentation sometimes.

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Creating People for Products Presentation Transcript

Creating People for Products Ianus Keller • Pieter Jan Stappers ianus@forinspirationonly.net http://studiolab.io.tudelft.nl/keller/ 26 October 2005 • DPPI 2005 • TU/e
Creating People for Products Ianus Keller • Pieter Jan Stappers ianus@forinspirationonly.net http://studiolab.io.tudelft.nl/keller/ 26 October 2005 • DPPI 2005 • TU/e
What is people?
What is people?
What is people?
What is people?
What is people?
Marketing Person Product Male Gadget 35 years old High-tech € 50.000 – 70.000 Electronics Higher education Buttons Two kids More buttons BMW 3 With carkit
Persona Anneke Keller “I like the computer to become part of my home… to be shared and used by the whole family.”
Product perspective
Product perspective
Product perspective
People for Products • Workshop on January 17, 2003 • Two groups of 5 designers • Hummer (H2) and Mobile Phone • Tinkertools, clay, sketching • 90 minutes and presentation
People for Products • Workshop on January 17, 2003 • Two groups of 5 designers • Hummer (H2) and Mobile Phone • Tinkertools, clay, sketching • 90 minutes and presentation
People for Products • Workshop on January 17, 2003 • Two groups of 5 designers • Hummer (H2) and Mobile Phone • Tinkertools, clay, sketching • 90 minutes and presentation
People for Products • Workshop on January 17, 2003 • Two groups of 5 designers • Hummer (H2) and Mobile Phone • Tinkertools, clay, sketching • 90 minutes and presentation
People for Products • Workshop on January 17, 2003 • Two groups of 5 designers • Hummer (H2) and Mobile Phone • Tinkertools, clay, sketching • 90 minutes and presentation
Homo Hummeronis
Homo Hummeronis
Homo Hummeronis
Homo Hummeronis
Homo Hummeronis
Homo Hummeronis
Homo Hummeronis
Homo Hummeronis
Homo Hummeronis
Homo Hummeronis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Conclusion • Homuncolous as reminders • Good for product analysis • Narrative techniques • Imagine the people for your designs • It was a pleasure
Following Desmet
Following Desmet
Following Desmet
Following Desmet