Asia Youth 2009

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A presentation I recently made at a social media conference in Singapore

A presentation I recently made at a social media conference in Singapore

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  • i'd like to know what constitutes online and offline friends. are online friends people whom you interact with exclusively in the online space, and have never met in person before? and are offline friends those whom you interact with online and offline?
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  • EXCELLENT....... EDUCATIONAL PPS...... THANKS SHARING EDIK
    http://www.slideshare.net/edixinc/ediks-pic-2117911
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  • seems that the singaporean are online the most amoun these country.
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  • 1. http://www.flickr.com/photos/falsalama/2170569011/sizes/l/
  • 2. 60% of Itʼs since been proven Blackberry that we are not owners check “6 degrees” email in bed from each other We looked at 3 in 5 5 billion of us have a YouTube videos last blog, with 60% 25% of Australia month Twitter is of bloggers teens are friends with currently growing talking about by more than daily life their parents on social network sites 1000% Only 15% of the 10% of MySpace traffic comes from Philippines Asia, for Friendster is online, one of the lowest in the Facebook is the itʼs 88% More than 60% of web world 5th largest traffic is now “country” in the world “peer-to-peer”
  • 3. We sent 293,024 Kanye Tweets in 60 minutes http://mashable.com/2009/09/14/kanye-twitter/
  • 4. how long is that piece of string what it means to be young letʼs throw the dice for 2010
  • 5. is anybody out there ...
  • 6. there were 6,793,164,473 people in the world yesterday http://www.worldometers.info/
  • 7. just over 150,000 people will be born today http://www.worldometers.info/
  • 8. (roughly 100 billion people have ever lived) http://en.wikipedia.org/wiki/World_population
  • 9. 60% of the world lives in Asia 4 billion of us http://en.wikipedia.org/wiki/World_population
  • 10. there are 1.6 billion net users in the world (which is a quarter of everyone) http://www.50x15.com/en-us/internet_usage.aspx
  • 11. 40% of all net users are in Asia (660 million) http://www.internetworldstats.com/stats.htm
  • 12. Only 16.5% of Asia in currently Online!
  • 13. 2/3ʼs of the online world are on social network sites http://www.nielsen.com/
  • 14. I am 16 ...
  • 15. I am 24 ...
  • 16. multi-tasking thirty-six hour day four things at once five minute attention span ...
  • 17. M What really matters?
  • 18. WHATʼS HOT SPENDING TIME ONLINE +56% LISTENING TO MUSIC +53% USING MY MOBILE +49% SENDING EMAILS +41% SOCIAL NETWORKS +37% WHATʼS NOT SPENDING $$$ ON MUSIC -36% WATCHING TELEVISION -46% PLAYING CONSOLE GAMES -50% SOURCE: MTV Circuits of Cool. 16 Country. (% Doing More, Doing Less than Past Year)
  • 19. Everyone OK?
  • 20. SO EX CI PL AL OS IO N
  • 21. FRIENDS MATTER
  • 22. how many friends do you have?
  • 23. 13 Close Friends 50 Offline Friends 44 Online Friends SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  • 24. 107 Friends (the average number of friends youth have) 54 66 41 66 48 39 30 94 33 31 30 93 83 31 27 60 55 46 48 39 39 41 34 30 11 21 13 15 11 9 14 14 15 9 9 12 Thai Mal China Sing HK Twn Korea Indo Phil Viet Oz India Online Friends Offline Friends Close Friends SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  • 25. people are media
  • 26. forwarding culture
  • 27. feedback loops
  • 28. N T POSTING E S T R N E O T HOSTING C T MA SHARING BUILDING friendship communities online
  • 29. ASIAN YOUTH 96 numbers on mobile 87 instant message buddies 100 friends in social networks 4 social networking sites SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  • 30. Social Networks (the average number of social network sites youth belong to) 8 5 4 4 4 4 4 3 3 3 3 2 Viet Indo China Phil Mal Twn HK Oz Thai Sing Korea India SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  • 31. 76% belong to at least one online Social Network SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  • 32. Cutting Thru
  • 33. 1995 ... Yahoo 1998 ... Google 1999 ... Napster 2000 ... Blogger 2001 ... Wikipedia 2002 ... Friendster 2003 ... MySpace 2004 ... Facebook 2005 ... YouTube 2006 ... Twitter
  • 34. Maturing of SNS million 500 375 Twitter 250 SNS explode internationally Bebo Multiply Facebook Hi-5 Orkut 125 MySpace Friendster Linkedin 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
  • 35. For Kids: a place to play do stuff, be rewarded look cute Moshi Monsters PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009
  • 36. For Teens: a social hangout place see and be seen checking in, grooming Friendster PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009
  • 37. For Adults: a social utility re-connecting networking, advancing FaceBook PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009
  • 38. As Social Networks mature: mass communication ---------------------------- special interests specific needs demographic geographic
  • 39. Play Ground Bed Room Living Room Night Club
  • 40. Where is it all heading?
  • 41. “Twitter wants to be more like MySpace, which is cleaning up to be more like FaceBook, which wants to be more like Twitter” TECHCRUNCH
  • 42. 2010
  • 43. 10 Teens and Tweens Mobility and Location Virtual Currencies Social Shopping Monetization Models Cross Platform Aggregation Brands Work It Out Better Privacy Tools Intimacy Immediacy ...
  • 44. thank you for listening to me Please note that many of these images have been sourced from the internet and their rights have not been cleared for commercial use.