http://www.flickr.com/photos/falsalama/2170569011/sizes/l/
60% of                                   Itʼs since been proven
 Blackberry                                          that ...
We sent 293,024 Kanye Tweets in 60 minutes




           http://mashable.com/2009/09/14/kanye-twitter/
how long is that piece of string
    what it means to be young
  letʼs throw the dice for 2010
is anybody out there ...
there were 6,793,164,473
people in the world yesterday




         http://www.worldometers.info/
just over 150,000 people
    will be born today




       http://www.worldometers.info/
(roughly 100 billion people
     have ever lived)




      http://en.wikipedia.org/wiki/World_population
60% of the world lives in Asia
       4 billion of us




       http://en.wikipedia.org/wiki/World_population
there are 1.6 billion net users
in the world (which is a quarter
                    of everyone)




                http...
40% of all net
users are in Asia
   (660 million)




  http://www.internetworldstats.com/stats.htm
Only 16.5% of Asia
in currently Online!
2/3ʼs of the online
 world are on social
      network sites




             http://www.nielsen.com/
I am 16 ...
I am 24 ...
multi-tasking
thirty-six hour day
four things at once
five minute attention span ...
M
What really matters?
WHATʼS HOT
SPENDING TIME ONLINE +56%

 LISTENING TO MUSIC +53%

  USING MY MOBILE +49%

  SENDING EMAILS +41%

 SOCIAL NET...
Everyone OK?
SO
EX  CI
   PL AL
     OS
        IO
          N
FRIENDS MATTER
how many friends do you have?
13
Close Friends

50
Offline Friends

44
Online Friends


SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
107 Friends
(the average number of friends youth have)




               54
66

                                         ...
people are media
forwarding culture
feedback loops
N T   POSTING
    E S
   T R
  N E
 O T       HOSTING
C T
 MA        SHARING
           BUILDING
           friendship
   ...
ASIAN YOUTH
        96 numbers on mobile
 87 instant message buddies
100 friends in social networks
     4 social networki...
Social Networks
(the average number of social network sites youth belong to)




8              5              4          ...
76% belong to at
 least one online
  Social Network
       SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
Cutting Thru
1995 ... Yahoo
1998 ... Google
1999 ... Napster
2000 ... Blogger
2001 ... Wikipedia
2002 ... Friendster
2003 ... MySpace
2...
Maturing of SNS
million 500




       375



                                                                            ...
For Kids:
a place to play
do stuff, be rewarded
look cute
Moshi Monsters




PARTLY SOURCED FROM: Danah Boyd “Social Media...
For Teens:
a social hangout place
see and be seen
checking in, grooming
Friendster




PARTLY SOURCED FROM: Danah Boyd “So...
For Adults:
a social utility
re-connecting
networking, advancing
FaceBook




PARTLY SOURCED FROM: Danah Boyd “Social Medi...
As Social Networks
mature:
mass communication
----------------------------
special interests
specific needs
demographic
geo...
Play Ground   Bed Room   Living Room   Night Club
Where is it all heading?
“Twitter wants to be more like
MySpace, which is cleaning up to
be more like FaceBook, which
wants to be more like Twitter...
2010
10   Teens and Tweens
     Mobility and Location
     Virtual Currencies
     Social Shopping
     Monetization Models
   ...
thank you
for listening to me


         Please note that many of these images have
        been sourced from the internet...
Asia Youth 2009
Asia Youth 2009
Asia Youth 2009
Asia Youth 2009
Asia Youth 2009
Asia Youth 2009
Asia Youth 2009
Asia Youth 2009
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Asia Youth 2009

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A presentation I recently made at a social media conference in Singapore

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Asia Youth 2009

  1. http://www.flickr.com/photos/falsalama/2170569011/sizes/l/
  2. 60% of Itʼs since been proven Blackberry that we are not owners check “6 degrees” email in bed from each other We looked at 3 in 5 5 billion of us have a YouTube videos last blog, with 60% 25% of Australia month Twitter is of bloggers teens are friends with currently growing talking about by more than daily life their parents on social network sites 1000% Only 15% of the 10% of MySpace traffic comes from Philippines Asia, for Friendster is online, one of the lowest in the Facebook is the itʼs 88% More than 60% of web world 5th largest traffic is now “country” in the world “peer-to-peer”
  3. We sent 293,024 Kanye Tweets in 60 minutes http://mashable.com/2009/09/14/kanye-twitter/
  4. how long is that piece of string what it means to be young letʼs throw the dice for 2010
  5. is anybody out there ...
  6. there were 6,793,164,473 people in the world yesterday http://www.worldometers.info/
  7. just over 150,000 people will be born today http://www.worldometers.info/
  8. (roughly 100 billion people have ever lived) http://en.wikipedia.org/wiki/World_population
  9. 60% of the world lives in Asia 4 billion of us http://en.wikipedia.org/wiki/World_population
  10. there are 1.6 billion net users in the world (which is a quarter of everyone) http://www.50x15.com/en-us/internet_usage.aspx
  11. 40% of all net users are in Asia (660 million) http://www.internetworldstats.com/stats.htm
  12. Only 16.5% of Asia in currently Online!
  13. 2/3ʼs of the online world are on social network sites http://www.nielsen.com/
  14. I am 16 ...
  15. I am 24 ...
  16. multi-tasking thirty-six hour day four things at once five minute attention span ...
  17. M What really matters?
  18. WHATʼS HOT SPENDING TIME ONLINE +56% LISTENING TO MUSIC +53% USING MY MOBILE +49% SENDING EMAILS +41% SOCIAL NETWORKS +37% WHATʼS NOT SPENDING $$$ ON MUSIC -36% WATCHING TELEVISION -46% PLAYING CONSOLE GAMES -50% SOURCE: MTV Circuits of Cool. 16 Country. (% Doing More, Doing Less than Past Year)
  19. Everyone OK?
  20. SO EX CI PL AL OS IO N
  21. FRIENDS MATTER
  22. how many friends do you have?
  23. 13 Close Friends 50 Offline Friends 44 Online Friends SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  24. 107 Friends (the average number of friends youth have) 54 66 41 66 48 39 30 94 33 31 30 93 83 31 27 60 55 46 48 39 39 41 34 30 11 21 13 15 11 9 14 14 15 9 9 12 Thai Mal China Sing HK Twn Korea Indo Phil Viet Oz India Online Friends Offline Friends Close Friends SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  25. people are media
  26. forwarding culture
  27. feedback loops
  28. N T POSTING E S T R N E O T HOSTING C T MA SHARING BUILDING friendship communities online
  29. ASIAN YOUTH 96 numbers on mobile 87 instant message buddies 100 friends in social networks 4 social networking sites SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  30. Social Networks (the average number of social network sites youth belong to) 8 5 4 4 4 4 4 3 3 3 3 2 Viet Indo China Phil Mal Twn HK Oz Thai Sing Korea India SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  31. 76% belong to at least one online Social Network SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  32. Cutting Thru
  33. 1995 ... Yahoo 1998 ... Google 1999 ... Napster 2000 ... Blogger 2001 ... Wikipedia 2002 ... Friendster 2003 ... MySpace 2004 ... Facebook 2005 ... YouTube 2006 ... Twitter
  34. Maturing of SNS million 500 375 Twitter 250 SNS explode internationally Bebo Multiply Facebook Hi-5 Orkut 125 MySpace Friendster Linkedin 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
  35. For Kids: a place to play do stuff, be rewarded look cute Moshi Monsters PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009
  36. For Teens: a social hangout place see and be seen checking in, grooming Friendster PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009
  37. For Adults: a social utility re-connecting networking, advancing FaceBook PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009
  38. As Social Networks mature: mass communication ---------------------------- special interests specific needs demographic geographic
  39. Play Ground Bed Room Living Room Night Club
  40. Where is it all heading?
  41. “Twitter wants to be more like MySpace, which is cleaning up to be more like FaceBook, which wants to be more like Twitter” TECHCRUNCH
  42. 2010
  43. 10 Teens and Tweens Mobility and Location Virtual Currencies Social Shopping Monetization Models Cross Platform Aggregation Brands Work It Out Better Privacy Tools Intimacy Immediacy ...
  44. thank you for listening to me Please note that many of these images have been sourced from the internet and their rights have not been cleared for commercial use.

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