Asia Youth 2009

http://www.ﬂickr.com/photos/falsalama/2170569011/sizes/l/

60% of Itʼs since been proven Blackberry that we are not owners check “6 degrees” email in bed from each other We looked at 3 in 5 5 billion of us have a YouTube videos last blog, with 60% 25% of Australia month Twitter is of bloggers teens are friends with currently growing talking about by more than daily life their parents on social network sites 1000% Only 15% of the 10% of MySpace trafﬁc comes from Philippines Asia, for Friendster is online, one of the lowest in the Facebook is the itʼs 88% More than 60% of web world 5th largest trafﬁc is now “country” in the world “peer-to-peer”

We sent 293,024 Kanye Tweets in 60 minutes http://mashable.com/2009/09/14/kanye-twitter/

how long is that piece of string what it means to be young letʼs throw the dice for 2010

is anybody out there ...

there were 6,793,164,473 people in the world yesterday http://www.worldometers.info/

just over 150,000 people will be born today http://www.worldometers.info/

(roughly 100 billion people have ever lived) http://en.wikipedia.org/wiki/World_population

60% of the world lives in Asia 4 billion of us http://en.wikipedia.org/wiki/World_population

there are 1.6 billion net users in the world (which is a quarter of everyone) http://www.50x15.com/en-us/internet_usage.aspx

40% of all net users are in Asia (660 million) http://www.internetworldstats.com/stats.htm

Only 16.5% of Asia in currently Online!

2/3ʼs of the online world are on social network sites http://www.nielsen.com/

I am 16 ...

I am 24 ...

multi-tasking thirty-six hour day four things at once ﬁve minute attention span ...

M What really matters?

WHATʼS HOT SPENDING TIME ONLINE +56% LISTENING TO MUSIC +53% USING MY MOBILE +49% SENDING EMAILS +41% SOCIAL NETWORKS +37% WHATʼS NOT SPENDING $$$ ON MUSIC -36% WATCHING TELEVISION -46% PLAYING CONSOLE GAMES -50% SOURCE: MTV Circuits of Cool. 16 Country. (% Doing More, Doing Less than Past Year)

Everyone OK?

SO EX CI PL AL OS IO N

FRIENDS MATTER

how many friends do you have?

13 Close Friends 50 Ofﬂine Friends 44 Online Friends SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

107 Friends (the average number of friends youth have) 54 66 41 66 48 39 30 94 33 31 30 93 83 31 27 60 55 46 48 39 39 41 34 30 11 21 13 15 11 9 14 14 15 9 9 12 Thai Mal China Sing HK Twn Korea Indo Phil Viet Oz India Online Friends Offline Friends Close Friends SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

people are media

forwarding culture

feedback loops

N T POSTING E S T R N E O T HOSTING C T MA SHARING BUILDING friendship communities online

ASIAN YOUTH 96 numbers on mobile 87 instant message buddies 100 friends in social networks 4 social networking sites SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

Social Networks (the average number of social network sites youth belong to) 8 5 4 4 4 4 4 3 3 3 3 2 Viet Indo China Phil Mal Twn HK Oz Thai Sing Korea India SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

76% belong to at least one online Social Network SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

Cutting Thru

1995 ... Yahoo 1998 ... Google 1999 ... Napster 2000 ... Blogger 2001 ... Wikipedia 2002 ... Friendster 2003 ... MySpace 2004 ... Facebook 2005 ... YouTube 2006 ... Twitter

Maturing of SNS million 500 375 Twitter 250 SNS explode internationally Bebo Multiply Facebook Hi-5 Orkut 125 MySpace Friendster Linkedin 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

For Kids: a place to play do stuff, be rewarded look cute Moshi Monsters PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009

For Teens: a social hangout place see and be seen checking in, grooming Friendster PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009

For Adults: a social utility re-connecting networking, advancing FaceBook PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009

As Social Networks mature: mass communication ---------------------------- special interests speciﬁc needs demographic geographic

Play Ground Bed Room Living Room Night Club

Where is it all heading?

“Twitter wants to be more like MySpace, which is cleaning up to be more like FaceBook, which wants to be more like Twitter” TECHCRUNCH

10 Teens and Tweens Mobility and Location Virtual Currencies Social Shopping Monetization Models Cross Platform Aggregation Brands Work It Out Better Privacy Tools Intimacy Immediacy ...

thank you for listening to me Please note that many of these images have been sourced from the internet and their rights have not been cleared for commercial use.

http://ayruz.com	309
http://www.gauravonomics.com	99
http://bibliothekaresinduncool.wordpress.com	95
http://www.entrepreneurs.my	82
http://tech.azuremedia.net	74
http://matthewgain.com	33
http://www.slideshare.net	29
http://nakedtokyo.typepad.com	17
http://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com	5
http://insight-econsultancy.tumblr.com	3
http://feeds2.feedburner.com	2
http://xianguo.com	1
http://www.nakedtokyo.typepad.com	1
http://webcache.googleusercontent.com	1

Asia Youth 2009

by Ian Stewart on Sep 21, 2009

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Asia Youth 2009 — Presentation Transcript