how long is that piece of string
what it means to be young
letʼs throw the dice for 09

60% of Itʼs since been proven
Blackberry that we are not
owners check “6 degrees”
email in bed from each other
We looked at 3 in 5
5 billion of us have a
YouTube videos last blog, with 60%
25% of Australia month Twitter is of bloggers
teens are friends with currently growing talking about
by more than daily life
their parents on
social network sites 1000% Only 15% of the
10% of MySpace
traffic comes from Philippines
Asia, for Friendster is online, one of
the lowest in the
Facebook is the itʼs 88% More than 60% of web world
5th largest traffic is now
“country” in the
world
“peer-to-peer”

Net users in the Philippines have one of the
highest rates for blogging (63%) and social
networking (83%) in Asia ....

is anybody out there ...

there were 6,772,976,728
people in the world yesterday
http://www.poodwaddle.com/clocks2.htm

just over 200,000 people
will be born today
http://www.poodwaddle.com/clocks2.htm

(roughly 100 billion people
have ever lived)
http://en.wikipedia.org/wiki/World_population

60% of the world lives in Asia
4 billion of us
http://en.wikipedia.org/wiki/World_population

there are 1.6 billion net users
in the world (which is a quarter
of everyone)
http://www.50x15.com/en-us/internet_usage.aspx

40% of all net
users are in Asia
(660 million)
http://www.internetworldstats.com/stats.htm

2/3ʼs of the online
world are on social
network sites
http://www.nielsen.com/

here in the Philippines
83% of those online
are SNS users
http://www.asiadigitalmarketingyearbook.com/

thatʼs over 15 million
Filipinos social networking
http://www.asiadigitalmarketingyearbook.com/

Philippines
(Top 3 Sites)
1. Yahoo
2. Friendster
3. YouTube
SOURCE: www.alexa.com

Global Asia
1. FaceBook Friendster
2. MySpace FaceBook
3. Hi5 Ameblo
4. Friendster Multiply
5. Orkut Mixi
COMSCORE (TOP SNS 08)

Asia
(as a % of total)
MySpace 10%
FaceBook 16%
Friendster 88%
COMSCORE 08

I am 16 ...

I am 24 ...

multi-tasking
thirty-six hour day
four things at once
5 minute attention span ...

M
What really matters?

WHATʼS HOT
SPENDING TIME ONLINE +56%
LISTENING TO MUSIC +53%
USING MY MOBILE +49%
SENDING EMAILS +41%
SOCIAL NETWORKS +37%
WHATʼS NOT
SPENDING $$$ ON MUSIC -36%
WATCHING TELEVISION -46%
PLAYING CONSOLE GAMES -50%
SOURCE: MTV Circuits of Cool. 16 Country.
(% Doing More, Doing Less than Past Year)

Everyone OK?

SO
EX CI
PL AL
OS
IO
N

FRIENDS MATTER

how many
friends do
you have?

13
Close Friends
50
Offline Friends
44
Online Friends
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

107 Friends
(the average number of friends youth have)
54
66
41
66
48
39 30
94 33 31 30
93 83 31 27
60 55
48 46 39 39 41 34 30
11 21 13 15 11 9 14 14 15 9 9 12
Thai Mal China Sing HK Twn Korea Indo Phil Viet Oz India
Online Friends
Offline Friends
Close Friends
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

people are media

forwarding culture

feedback loops

N T POSTING
E S
T R
N E
O T HOSTING
C T
MA SHARING
BUILDING
friendship
communities
online

ASIAN YOUTH
96 numbers on mobile
87 instant message buddies
100 friends in social networks
4 social networking sites
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

Social Networks
(the average number of social network sites youth belong to)
8 5 4 4 4 4 4 3 3 3 3 2
Viet Indo China Phil Mal Twn HK Oz Thai Sing Korea India
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

76% belong to at
least one online
Social Network
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

For Kids:
a place to play
do stuff, be rewarded
look cute
Moshi Monsters
For Teens:
a social hangout place
see and be seen
checking in, grooming
Friendster
For Adults:
a social utility
re-connecting
networking, advancing
FaceBook
PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009

“I donʼt want to be on a
site where my parents are”
FaceBook Group Post
“No Parents on FaceBook”
Members: 2,105

Social Networking will play the most
important role in the online habits of young
people in 2009 and beyond.
YOUTH DONʼT NEED
ANOTHER WEBSITE.
They need content and applications
delivered to them, to make their digital space
their own.

NEW
BUSINESS
MODELS

Cutting Thru

1995 ... Yahoo
1998 ... Google
1999 ... Napster
2000 ... Blogger
2001 ... Wikipedia
2002 ... Friendster
2003 ... MySpace
2004 ... Facebook
2005 ... YouTube
2006 ... Twitter

Where is it all heading?

“Twitter wants to be more like MySpace, which
is cleaning up to be more like FaceBook,
which wants to be more like Twitter”
TECHCRUNCH

09

09 Teens and Tweens
Mobility and Location
Virtual Currencies
Monetization Models
Better Privacy Tools
Cross Platform Aggregation
Social Shopping
Brands Work It Out
Intimacy
Immediacy ...

09

Please note that many of these images have
been sourced from the internet and their rights
have not been cleared for commercial use.