Asia Youth 2009

how long is that piece of string what it means to be young letʼs throw the dice for 09

60% of Itʼs since been proven Blackberry that we are not owners check “6 degrees” email in bed from each other We looked at 3 in 5 5 billion of us have a YouTube videos last blog, with 60% 25% of Australia month Twitter is of bloggers teens are friends with currently growing talking about by more than daily life their parents on social network sites 1000% Only 15% of the 10% of MySpace trafﬁc comes from Philippines Asia, for Friendster is online, one of the lowest in the Facebook is the itʼs 88% More than 60% of web world 5th largest trafﬁc is now “country” in the world “peer-to-peer”

Net users in the Philippines have one of the highest rates for blogging (63%) and social networking (83%) in Asia ....

is anybody out there ...

there were 6,772,976,728 people in the world yesterday http://www.poodwaddle.com/clocks2.htm

just over 200,000 people will be born today http://www.poodwaddle.com/clocks2.htm

(roughly 100 billion people have ever lived) http://en.wikipedia.org/wiki/World_population

60% of the world lives in Asia 4 billion of us http://en.wikipedia.org/wiki/World_population

there are 1.6 billion net users in the world (which is a quarter of everyone) http://www.50x15.com/en-us/internet_usage.aspx

40% of all net users are in Asia (660 million) http://www.internetworldstats.com/stats.htm

2/3ʼs of the online world are on social network sites http://www.nielsen.com/

here in the Philippines 83% of those online are SNS users http://www.asiadigitalmarketingyearbook.com/

thatʼs over 15 million Filipinos social networking http://www.asiadigitalmarketingyearbook.com/

Philippines (Top 3 Sites) 1. Yahoo 2. Friendster 3. YouTube SOURCE: www.alexa.com

Global Asia 1. FaceBook Friendster 2. MySpace FaceBook 3. Hi5 Ameblo 4. Friendster Multiply 5. Orkut Mixi COMSCORE (TOP SNS 08)

Asia (as a % of total) MySpace 10% FaceBook 16% Friendster 88% COMSCORE 08

I am 16 ...

I am 24 ...

multi-tasking thirty-six hour day four things at once 5 minute attention span ...

M What really matters?

WHATʼS HOT SPENDING TIME ONLINE +56% LISTENING TO MUSIC +53% USING MY MOBILE +49% SENDING EMAILS +41% SOCIAL NETWORKS +37% WHATʼS NOT SPENDING $$$ ON MUSIC -36% WATCHING TELEVISION -46% PLAYING CONSOLE GAMES -50% SOURCE: MTV Circuits of Cool. 16 Country. (% Doing More, Doing Less than Past Year)

Everyone OK?

SO EX CI PL AL OS IO N

FRIENDS MATTER

how many friends do you have?

13 Close Friends 50 Ofﬂine Friends 44 Online Friends SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

107 Friends (the average number of friends youth have) 54 66 41 66 48 39 30 94 33 31 30 93 83 31 27 60 55 48 46 39 39 41 34 30 11 21 13 15 11 9 14 14 15 9 9 12 Thai Mal China Sing HK Twn Korea Indo Phil Viet Oz India Online Friends Offline Friends Close Friends SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

people are media

forwarding culture

feedback loops

N T POSTING E S T R N E O T HOSTING C T MA SHARING BUILDING friendship communities online

ASIAN YOUTH 96 numbers on mobile 87 instant message buddies 100 friends in social networks 4 social networking sites SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

Social Networks (the average number of social network sites youth belong to) 8 5 4 4 4 4 4 3 3 3 3 2 Viet Indo China Phil Mal Twn HK Oz Thai Sing Korea India SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

76% belong to at least one online Social Network SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

For Kids: a place to play do stuff, be rewarded look cute Moshi Monsters For Teens: a social hangout place see and be seen checking in, grooming Friendster For Adults: a social utility re-connecting networking, advancing FaceBook PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009

“I donʼt want to be on a site where my parents are” FaceBook Group Post “No Parents on FaceBook” Members: 2,105

Social Networking will play the most important role in the online habits of young people in 2009 and beyond. YOUTH DONʼT NEED ANOTHER WEBSITE. They need content and applications delivered to them, to make their digital space their own.

NEW BUSINESS MODELS

Cutting Thru

1995 ... Yahoo 1998 ... Google 1999 ... Napster 2000 ... Blogger 2001 ... Wikipedia 2002 ... Friendster 2003 ... MySpace 2004 ... Facebook 2005 ... YouTube 2006 ... Twitter

Where is it all heading?

“Twitter wants to be more like MySpace, which is cleaning up to be more like FaceBook, which wants to be more like Twitter” TECHCRUNCH

09 Teens and Tweens Mobility and Location Virtual Currencies Monetization Models Better Privacy Tools Cross Platform Aggregation Social Shopping Brands Work It Out Intimacy Immediacy ...

Please note that many of these images have been sourced from the internet and their rights have not been cleared for commercial use.

http://www.threebillion.com	574
http://malaysiacrunch.blogspot.com	119
http://philippineinternetreview.blogspot.com	61
http://www.malaysiacrunch.com	57
http://www.njovem.com.br	38
http://welikey.wordpress.com	23
http://www.slideshare.net	15
http://quasiglue.typepad.com	9
http://a5.vox-data.com	5
http://feeds.feedburner.com	2
http://www.ytrends.com.br	2
http://interestingsnippets.tumblr.com	1
http://wildfire.gigya.com	1
http://203.208.39.132	1
http://74.125.47.132	1
http://www.linkedin.com	1

Asia Youth 2009

by Ian Stewart

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