Asia Youth 2009

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A presentation I made recently at a social media conference in Manila

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Asia Youth 2009

  1. 1. how long is that piece of string what it means to be young letʼs throw the dice for 09
  2. 2. 60% of Itʼs since been proven Blackberry that we are not owners check “6 degrees” email in bed from each other We looked at 3 in 5 5 billion of us have a YouTube videos last blog, with 60% 25% of Australia month Twitter is of bloggers teens are friends with currently growing talking about by more than daily life their parents on social network sites 1000% Only 15% of the 10% of MySpace traffic comes from Philippines Asia, for Friendster is online, one of the lowest in the Facebook is the itʼs 88% More than 60% of web world 5th largest traffic is now “country” in the world “peer-to-peer”
  3. 3. Net users in the Philippines have one of the highest rates for blogging (63%) and social networking (83%) in Asia ....
  4. 4. is anybody out there ...
  5. 5. there were 6,772,976,728 people in the world yesterday http://www.poodwaddle.com/clocks2.htm
  6. 6. just over 200,000 people will be born today http://www.poodwaddle.com/clocks2.htm
  7. 7. (roughly 100 billion people have ever lived) http://en.wikipedia.org/wiki/World_population
  8. 8. 60% of the world lives in Asia 4 billion of us http://en.wikipedia.org/wiki/World_population
  9. 9. there are 1.6 billion net users in the world (which is a quarter of everyone) http://www.50x15.com/en-us/internet_usage.aspx
  10. 10. 40% of all net users are in Asia (660 million) http://www.internetworldstats.com/stats.htm
  11. 11. 2/3ʼs of the online world are on social network sites http://www.nielsen.com/
  12. 12. here in the Philippines 83% of those online are SNS users http://www.asiadigitalmarketingyearbook.com/
  13. 13. thatʼs over 15 million Filipinos social networking http://www.asiadigitalmarketingyearbook.com/
  14. 14. Philippines (Top 3 Sites) 1. Yahoo 2. Friendster 3. YouTube SOURCE: www.alexa.com
  15. 15. Global Asia 1. FaceBook Friendster 2. MySpace FaceBook 3. Hi5 Ameblo 4. Friendster Multiply 5. Orkut Mixi COMSCORE (TOP SNS 08)
  16. 16. Asia (as a % of total) MySpace 10% FaceBook 16% Friendster 88% COMSCORE 08
  17. 17. I am 16 ...
  18. 18. I am 24 ...
  19. 19. multi-tasking thirty-six hour day four things at once 5 minute attention span ...
  20. 20. M What really matters?
  21. 21. WHATʼS HOT SPENDING TIME ONLINE +56% LISTENING TO MUSIC +53% USING MY MOBILE +49% SENDING EMAILS +41% SOCIAL NETWORKS +37% WHATʼS NOT SPENDING $$$ ON MUSIC -36% WATCHING TELEVISION -46% PLAYING CONSOLE GAMES -50% SOURCE: MTV Circuits of Cool. 16 Country. (% Doing More, Doing Less than Past Year)
  22. 22. Everyone OK?
  23. 23. SO EX CI PL AL OS IO N
  24. 24. FRIENDS MATTER
  25. 25. how many friends do you have?
  26. 26. 13 Close Friends 50 Offline Friends 44 Online Friends SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  27. 27. 107 Friends (the average number of friends youth have) 54 66 41 66 48 39 30 94 33 31 30 93 83 31 27 60 55 48 46 39 39 41 34 30 11 21 13 15 11 9 14 14 15 9 9 12 Thai Mal China Sing HK Twn Korea Indo Phil Viet Oz India Online Friends Offline Friends Close Friends SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  28. 28. people are media
  29. 29. forwarding culture
  30. 30. feedback loops
  31. 31. N T POSTING E S T R N E O T HOSTING C T MA SHARING BUILDING friendship communities online
  32. 32. ASIAN YOUTH 96 numbers on mobile 87 instant message buddies 100 friends in social networks 4 social networking sites SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  33. 33. Social Networks (the average number of social network sites youth belong to) 8 5 4 4 4 4 4 3 3 3 3 2 Viet Indo China Phil Mal Twn HK Oz Thai Sing Korea India SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  34. 34. 76% belong to at least one online Social Network SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  35. 35. For Kids: a place to play do stuff, be rewarded look cute Moshi Monsters For Teens: a social hangout place see and be seen checking in, grooming Friendster For Adults: a social utility re-connecting networking, advancing FaceBook PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009
  36. 36. “I donʼt want to be on a site where my parents are” FaceBook Group Post “No Parents on FaceBook” Members: 2,105
  37. 37. Social Networking will play the most important role in the online habits of young people in 2009 and beyond. YOUTH DONʼT NEED ANOTHER WEBSITE. They need content and applications delivered to them, to make their digital space their own.
  38. 38. NEW BUSINESS MODELS
  39. 39. Cutting Thru
  40. 40. 1995 ... Yahoo 1998 ... Google 1999 ... Napster 2000 ... Blogger 2001 ... Wikipedia 2002 ... Friendster 2003 ... MySpace 2004 ... Facebook 2005 ... YouTube 2006 ... Twitter
  41. 41. Where is it all heading?
  42. 42. “Twitter wants to be more like MySpace, which is cleaning up to be more like FaceBook, which wants to be more like Twitter” TECHCRUNCH
  43. 43. 09
  44. 44. 09 Teens and Tweens Mobility and Location Virtual Currencies Monetization Models Better Privacy Tools Cross Platform Aggregation Social Shopping Brands Work It Out Intimacy Immediacy ...
  45. 45. 09
  46. 46. Please note that many of these images have been sourced from the internet and their rights have not been cleared for commercial use.

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