Mobile Tech 4 Social Change

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  • + guested351b guested351b 7 months ago
    Can’t believe that you have the phone card photo from Abuja here!!!
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Mobile Tech 4 Social Change - Presentation Transcript

  1. Mobile Tech 4 Social Change Ian Schuler @ianschuler [email_address] www.ndi.org
  2. Lesson #1 www.ndi.org not this … this
  3. Making the Most of Mobile www.ndi.org
  4. Planning your mobile campaign
    • Your model of change involves: connecting marketing informing reporting engaging alerting
    www.ndi.org
  5. Audience
    • With whom do you want to communicating?
    • Trained Agents? Supporters? “The Crowd”?
    • Inward? Outward? Two-way?
    • What phones does your audience have?
    • National? International? Multinational?
    • Does your audience have to pay to participate?
    www.ndi.org
  6. Tools
    • Voice Freedom Fone
    • SMS Obama for America
    • Mobile Web JavaRosa
    • Apps Extraordinaries
    • Pictures and Video Digital ICS
    • Missed Calls / Call me backs SocialTxt
    • USSD
    • Money Transfer M-PESA
    www.ndi.org
  7. Models
    • List building
    • Voting
    • Fundraising/Payments
    • Viral marketing
    • Crowdsourcing
    • Location- or context-based engagement
    • Guerilla efforts
    www.ndi.org
  8. How the bad guys using mobile
    • Disseminate hate speech
    • Misinformation
    • Rigging elections
    • Tracking activists
    • Blocking services
    www.ndi.org
  9. SMS in Election Observation www.ndi.org
  10. SMS in Data Collection: the challenge
    • Thousands of observers spread to difficult areas
    • Make a statement on national character of the election within 24 hours
    • Identify problems quickly so that they can be remedied
    • Concerns about results management
    www.ndi.org
  11. SMS in Data Collection: the solution
    • Observers text information using predefined codes
    • Messages are processed producing live reports that are monitored at the national headquarters
    • Reports are used to alert authorities, make press statements, and deploy additional observers.
    www.ndi.org
  12. What we learned
    • Growing pains of going to scale
    • Communication out was just as valuable
    • Live data changes things in unexpected ways
    • Every phone is different
    www.ndi.org
  13. Where do we go now? i.e. what I need from you? www.ndi.org
  14. Providers
    • Thank you
    • Pricing
      • Recipient Pays stifles social causes
      • Toll free text lines
      • Pricing in developing countries that reflects mobile's role in human development (nod to one-cent text)
      • Non-profits pricing is the long tail
      • Better models for mobile fundraising
    • Standardize service offerings in plain language
    • Free up my location
    www.ndi.org
  15. Geeks
    • Make it easier Rapid Android
    • Play nice Open Mobile Consortium
    • Think beyond SMS and smart phone apps.
    • Think about scale
    www.ndi.org
  16. Activists
    • Be creative – think beyond SMS and “the T-word”.
    • Consider new program models
    • Empower along the way
    • Share your successes and disasters on mobileactive.org
    www.ndi.org
  17. Appendix www.ndi.org
  18. www.ndi.org
  19. www.ndi.org
  20. www.ndi.org
  21. SMS Codes
    • Simple, memorable codes
      • 547 Registered Voters = RV547
    • Complexity v. Accuracy
    • Pre-Assign Polling Stations in Advance
    • Flexible codes
      • Any case (rv547)
      • Codes in any order
      • Single or multiple messages
    • Freetext
    • Confirmation message
    www.ndi.org
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