Mobile Tech 4 Social Change

Mobile Tech 4 Social Change Ian Schuler @ianschuler [email_address] www.ndi.org

Lesson #1 www.ndi.org not this … this

Making the Most of Mobile www.ndi.org

Planning your mobile campaign
Your model of change involves: connecting marketing informing reporting engaging alerting
www.ndi.org

Audience
With whom do you want to communicating?
Trained Agents? Supporters? “The Crowd”?
Inward? Outward? Two-way?
What phones does your audience have?
National? International? Multinational?
Does your audience have to pay to participate?
www.ndi.org

Tools
Voice Freedom Fone
SMS Obama for America
Mobile Web JavaRosa
Apps Extraordinaries
Pictures and Video Digital ICS
Missed Calls / Call me backs SocialTxt
USSD
Money Transfer M-PESA
www.ndi.org

Models
List building
Voting
Fundraising/Payments
Viral marketing
Crowdsourcing
Location- or context-based engagement
Guerilla efforts
www.ndi.org

How the bad guys using mobile
Disseminate hate speech
Misinformation
Rigging elections
Tracking activists
Blocking services
www.ndi.org

SMS in Election Observation www.ndi.org

SMS in Data Collection: the challenge
Thousands of observers spread to difficult areas
Make a statement on national character of the election within 24 hours
Identify problems quickly so that they can be remedied
Concerns about results management
www.ndi.org

SMS in Data Collection: the solution
Observers text information using predefined codes
Messages are processed producing live reports that are monitored at the national headquarters
Reports are used to alert authorities, make press statements, and deploy additional observers.
www.ndi.org

What we learned
Growing pains of going to scale
Communication out was just as valuable
Live data changes things in unexpected ways
Every phone is different
www.ndi.org

Where do we go now? i.e. what I need from you? www.ndi.org

Providers
Thank you
Pricing
Recipient Pays stifles social causes
Toll free text lines
Pricing in developing countries that reflects mobile's role in human development (nod to one-cent text)
Non-profits pricing is the long tail
Better models for mobile fundraising
Standardize service offerings in plain language
Free up my location
www.ndi.org

Geeks
Make it easier Rapid Android
Play nice Open Mobile Consortium
Think beyond SMS and smart phone apps.
Think about scale
www.ndi.org

Activists
Be creative – think beyond SMS and “the T-word”.
Consider new program models
Empower along the way
Share your successes and disasters on mobileactive.org
www.ndi.org

Appendix www.ndi.org

www.ndi.org

SMS Codes
Simple, memorable codes
547 Registered Voters = RV547
Complexity v. Accuracy
Pre-Assign Polling Stations in Advance
Flexible codes
Any case (rv547)
Codes in any order
Single or multiple messages
Freetext
Confirmation message
www.ndi.org

http://dialogue.ndi.org	10
http://localhost	1
http://portal2009.ndi.org	1
http://www.slideshare.net	1

Mobile Tech 4 Social Change

by Ian Schuler on Apr 30, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 13

Statistics

Mobile Tech 4 Social Change — Presentation Transcript