Mobile Tech 4 Social Change Ian Schuler @ianschuler [email_address] www.ndi.org

Lesson #1 www.ndi.org not this … this

Making the Most of Mobile www.ndi.org

Planning your mobile campaign Your model of change involves: connecting marketing informing reporting engaging alerting www.ndi.org

Your model of change involves: connecting marketing informing reporting engaging alerting

Audience With whom do you want to communicating? Trained Agents? Supporters? “The Crowd”? Inward? Outward? Two-way? What phones does your audience have? National? International? Multinational? Does your audience have to pay to participate? www.ndi.org

With whom do you want to communicating?

Trained Agents? Supporters? “The Crowd”?

Inward? Outward? Two-way?

What phones does your audience have?

National? International? Multinational?

Does your audience have to pay to participate?

Tools Voice Freedom Fone SMS Obama for America Mobile Web JavaRosa Apps Extraordinaries Pictures and Video Digital ICS Missed Calls / Call me backs SocialTxt USSD Money Transfer M-PESA www.ndi.org

Voice Freedom Fone

SMS Obama for America

Mobile Web JavaRosa

Apps Extraordinaries

Pictures and Video Digital ICS

Missed Calls / Call me backs SocialTxt

USSD

Money Transfer M-PESA

Models List building Voting Fundraising/Payments Viral marketing Crowdsourcing Location- or context-based engagement Guerilla efforts www.ndi.org

List building

Voting

Fundraising/Payments

Viral marketing

Crowdsourcing

Location- or context-based engagement

Guerilla efforts

How the bad guys using mobile Disseminate hate speech Misinformation Rigging elections Tracking activists Blocking services www.ndi.org

Disseminate hate speech

Misinformation

Rigging elections

Tracking activists

Blocking services

SMS in Election Observation www.ndi.org

SMS in Data Collection: the challenge Thousands of observers spread to difficult areas Make a statement on national character of the election within 24 hours Identify problems quickly so that they can be remedied Concerns about results management www.ndi.org

Thousands of observers spread to difficult areas

Make a statement on national character of the election within 24 hours

Identify problems quickly so that they can be remedied

Concerns about results management

SMS in Data Collection: the solution Observers text information using predefined codes Messages are processed producing live reports that are monitored at the national headquarters Reports are used to alert authorities, make press statements, and deploy additional observers. www.ndi.org

Observers text information using predefined codes

Messages are processed producing live reports that are monitored at the national headquarters

Reports are used to alert authorities, make press statements, and deploy additional observers.

What we learned Growing pains of going to scale Communication out was just as valuable Live data changes things in unexpected ways Every phone is different www.ndi.org

Growing pains of going to scale

Communication out was just as valuable

Live data changes things in unexpected ways

Every phone is different

Where do we go now? i.e. what I need from you? www.ndi.org

Providers Thank you Pricing Recipient Pays stifles social causes Toll free text lines Pricing in developing countries that reflects mobile's role in human development (nod to one-cent text) Non-profits pricing is the long tail Better models for mobile fundraising Standardize service offerings in plain language Free up my location www.ndi.org

Thank you

Pricing

Recipient Pays stifles social causes

Toll free text lines

Pricing in developing countries that reflects mobile's role in human development (nod to one-cent text)

Non-profits pricing is the long tail

Better models for mobile fundraising

Standardize service offerings in plain language

Free up my location

Geeks Make it easier Rapid Android Play nice Open Mobile Consortium Think beyond SMS and smart phone apps. Think about scale www.ndi.org

Make it easier Rapid Android

Play nice Open Mobile Consortium

Think beyond SMS and smart phone apps.

Think about scale

Activists Be creative – think beyond SMS and “the T-word”. Consider new program models Empower along the way Share your successes and disasters on mobileactive.org www.ndi.org

Be creative – think beyond SMS and “the T-word”.

Consider new program models

Empower along the way

Share your successes and disasters on mobileactive.org

Appendix www.ndi.org

www.ndi.org

www.ndi.org

www.ndi.org

SMS Codes Simple, memorable codes 547 Registered Voters = RV547 Complexity v. Accuracy Pre-Assign Polling Stations in Advance Flexible codes Any case (rv547) Codes in any order Single or multiple messages Freetext Confirmation message www.ndi.org

Simple, memorable codes

547 Registered Voters = RV547

Complexity v. Accuracy

Pre-Assign Polling Stations in Advance

Flexible codes

Any case (rv547)

Codes in any order

Single or multiple messages

Freetext

Confirmation message