But how do I write it?• Go back to the sources: – Debord – Annie Leonard – Jesse Schell• Think about connec8ons• Brainstorm topics / examples 7
But how do I write it?• Quote‐mine: – Choose sec8ons from Society of the Spectacle – Grab quotes from other sources – Do some of your own research • Mass media • Consumer technology • Other “Spectacles” 8
Remember:• One topic, one speciﬁc argument• Use Debord thoroughly, but no need to understand all of Debord• Enlist other sources to help you out 9
Classical Ora8on:• Intro: Hook, Ethos, Claim• Background: Necessary context and facts• Argument: Logos/pathos to support the claim• Alterna8ves: Counterarguments stated and/or refuted• Conclusion: Summary, elaborate implica8ons, closing
The Toulmin Model: Underlying Assump8ons•Debatable Facts, Reasoning, •Controversial Appeals to Authority
Don’t forget:1. Don’t write the introduc8on ﬁrst. 2. Collect quotes and evidence you like, and type (or paste) it into a blank document.3. Slowly ﬂesh these quotes out into quote sandwiches.4. Rearrange them, tweak them. You just wrote a paper!5. NOW: Write the conclusion and the intro.