0
Allow 21 of the
Brightest Minds
in Marketing To
Explain…
―Effective content marketing is
about mastering the art of
storytelling.
Facts tell, but stories sell‖
http://www.clickz.c...
―Stories are how we learn best. We
absorb numbers and facts and details,
but we keep them all glued into our
heads with st...
―The brands that win are the brands
that tell a great story. When it comes
to transmedia storytelling, the brands
that win...
―Stories are how we remember; we
tend to forget lists and bullet points.‖
http://hbr.org/2003/06/storytelling-that-moves-p...
―Your story will be unique to you,
your brand, and the experience you
are trying to create.‖
http://contentmarketinginstit...
―A story is a trick for sneaking a
message into the fortified citadel of
the human mind.‖
http://www.fastcocreate.com/1680...
―If marketing is more like
storytelling, we can count on more
engagement from potential
customers.‖
http://socialmediatoda...
―Every business has a story to tell‖
http://www.convinceandconvert.com/social-media-marketing/the-awesome-power-of-family-...
―Great storytelling can make the
difference between someone paying
attention to you and someone just
tuning you out.‖
http...
―People are looking for a connection.
Tell a good enough story about your
brand and people will not only get
invested, the...
―People think in stories, not
statistics, and marketers need to be
master storytellers.‖
http://www.marketingprofs.com/art...
―Storytelling is by far the most
underrated skill when it comes to
business.‖
https://twitter.com/garyvee/status/106751276...
―It is something that comes from inside
of you and I firmly believe everyone
can tell a story about anything they
are pass...
―There’s a big difference between creating
branded content and building a content
brand. Branded content is egocentric bra...
―In order to tell better stories, brands
must actually be better stories. Our brave
new media world hasn’t just put audien...
―In a time of rapidly compounding
technology generations, the most
successful businesses will consistently
deliver high to...
―Marketing is the art of telling a story
that moves people to act. Marketing is no
longer a tactic used to sell stuff. It’...
―I think of the story as a movie or novel
and cast the people from around the world
whose success I showcase as my hero an...
―It’s about how your business (or its products or
services) exist in the real world: how people use
your products—how they...
―I simply see life as one great story after
another, and that’s the way I’ve always
communicated. People remember stories....
…and finally…
https://www.jonloomer.com/2012/11/23/marcus-sheridan-sales-lion-interview/
―Marketing is storytelling.‖
http://sethgodin.typepad.com/all_marketers_are_liars/
http://www.ianrhodes.co.uk
Upcoming SlideShare
Loading in...5
×

Business Storytelling: 21 Quotes To Inspire You To Tell Your Story

19,670

Published on

Stories shape our personal lives, they shape our business lives. Stories shared through conversations with your customers, colleagues, suppliers, clients, friends and peers. Stories of our company founders, our roots and the reasons why we do what we do.

Business storytelling sets the scene for the relationship with our online audience. It displays that we’re human, we’re real honest folks running real businesses. Storytelling is at the heart of a successful content strategy.

Published in: Business, News & Politics

Transcript of "Business Storytelling: 21 Quotes To Inspire You To Tell Your Story"

  1. 1. Allow 21 of the Brightest Minds in Marketing To Explain…
  2. 2. ―Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell‖ http://www.clickz.com/clickz/column/2221930/content-marketing-superheroes-teach-the-art-of-storytelling
  3. 3. ―Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories‖ http://www.chrisbrogan.com/storytelling-for-business/
  4. 4. ―The brands that win are the brands that tell a great story. When it comes to transmedia storytelling, the brands that win are the brands that tell many great stories and are able to connect them all together.‖ http://www.twistimage.com/blog/archives/digital-storyteller/
  5. 5. ―Stories are how we remember; we tend to forget lists and bullet points.‖ http://hbr.org/2003/06/storytelling-that-moves-people/ar/1
  6. 6. ―Your story will be unique to you, your brand, and the experience you are trying to create.‖ http://contentmarketinginstitute.com/2013/03/brand-storytelling-content-marketing-heros-journey/
  7. 7. ―A story is a trick for sneaking a message into the fortified citadel of the human mind.‖ http://www.fastcocreate.com/1680581/why-storytelling-is-the-ultimate-weapon
  8. 8. ―If marketing is more like storytelling, we can count on more engagement from potential customers.‖ http://socialmediatoday.com/cbwhittemore/551254/7-elements-storytelling-business-ardath-albee-contagious-content
  9. 9. ―Every business has a story to tell‖ http://www.convinceandconvert.com/social-media-marketing/the-awesome-power-of-family-in-social-media-storytelling/
  10. 10. ―Great storytelling can make the difference between someone paying attention to you and someone just tuning you out.‖ http://www.christopherspenn.com/2012/12/great-storytelling-is-its-own-reward/
  11. 11. ―People are looking for a connection. Tell a good enough story about your brand and people will not only get invested, they’ll want to buy from you.‖ http://johnmichaelmorgan.com/10-triggers-of-brand-influence/
  12. 12. ―People think in stories, not statistics, and marketers need to be master storytellers.‖ http://www.marketingprofs.com/articles/2013/11036/arianna-huffington-marketing-megatrends-vocus-conference
  13. 13. ―Storytelling is by far the most underrated skill when it comes to business.‖ https://twitter.com/garyvee/status/10675127621
  14. 14. ―It is something that comes from inside of you and I firmly believe everyone can tell a story about anything they are passionate about.‖ http://www.cc-chapman.com/2011/telling-stories/
  15. 15. ―There’s a big difference between creating branded content and building a content brand. Branded content is egocentric brand marketing. Developing a content brand takes an audience-first approach to business storytelling that builds a loyal audience‖ http://contentmarketinginstitute.com/2013/05/power-business-storytelling-creating-content-brand/
  16. 16. ―In order to tell better stories, brands must actually be better stories. Our brave new media world hasn’t just put audiences in charge; it has also given them the tools to instantly peel back the curtain on marketing campaigns and look at the substance behind them.‖ http://www.theguardian.com/sustainable-business/three-steps-better-story-telling-brands
  17. 17. ―In a time of rapidly compounding technology generations, the most successful businesses will consistently deliver high touch to customers with one of our oldest traits – the telling of a story.‖ http://www.forbes.com/sites/jimblasingame/2013/04/22/use-the-p-of-storytelling-to-grow-your-small-business/
  18. 18. ―Marketing is the art of telling a story that moves people to act. Marketing is no longer a tactic used to sell stuff. It’s about finding ways to create meaning and make people feel something, rather than making them do what you want them to do in the short term.‖ http://thestoryoftelling.com/about/
  19. 19. ―I think of the story as a movie or novel and cast the people from around the world whose success I showcase as my hero and traditional offline advertising and the PR pitching approach as the villains.‖ http://www.webinknow.com/2013/02/effective-storytelling-for-business.html
  20. 20. ―It’s about how your business (or its products or services) exist in the real world: how people use your products—how they add value to people’s lives, ease their troubles, help shoulder their burdens, and meet their needs. Think in those terms when producing customer stories, case studies, or client narratives—so that people can relate to them. In that way, your content is not about “storytelling,” it’s about telling a true story well.‖ http://www.webinknow.com/2013/02/effective-storytellinghttp://www.contentrulesbook.com/what-does-storytelling-have-to-do-with-business/for-business.html
  21. 21. ―I simply see life as one great story after another, and that’s the way I’ve always communicated. People remember stories. It allows them to create pictures, which is a big deal. Plus, it helps them know me, trust me, like me and support me in some way – maybe directly as a customer or indirectly as an advocate.‖ https://www.jonloomer.com/2012/11/23/marcus-sheridan-sales-lion-interview/
  22. 22. …and finally… https://www.jonloomer.com/2012/11/23/marcus-sheridan-sales-lion-interview/
  23. 23. ―Marketing is storytelling.‖ http://sethgodin.typepad.com/all_marketers_are_liars/
  24. 24. http://www.ianrhodes.co.uk
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×