iano1000

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iano1000 commented on Bloomberg vs. Thompson - A Search and Social Media Analysis of the 2009 New York City Mayoral Race Bloomberg announced his victory to his Twitter and Facebook supporters before talking with TV news channels: http://www.youtube.com/watch?v=lqUgQO18SMc 1 month ago
iano1000 commented on Bloomberg vs. Thompson - A Search and Social Media Analysis of the 2009 New York City Mayoral Race CorbinNYC - Your hack was humorous, I’ll give you that for sure. I wonder if Blue State Digital caught on to it, as it’s certainly a learning opportunity. The idea behind the Thompson Facebook pic tool was good: allow supporters to demonstrate their support to their friends. During the race I actually did see a few of Thompson’s Facebook friends’ implementing the tool; though adoption did seem quite low. Bloomberg utilized his own Facebook- and Twitter-integrated tool, taking a different approach: encourage tweets by offering a templated "get out the vote" tweet / FB status update. Certainly less risky; but I didn’t track its usage. Looking forward, Meg Whitman’s campaign for California Governor should provide new opportunities to see how political campaign digital strategies evolve. From a mobile / text perspective, she’s already got an interesting text alert tool that notifies supporters of events in their area based on zipcode. And she’s got tens of thousands of Twitter followers, so I expect more innovation from the former eBay CEO. Cheers, Ian 1 month ago
iano1000 commented on Bloomberg vs. Thompson - A Search and Social Media Analysis of the 2009 New York City Mayoral Race Update 10/25: Thompson is stepping up his integrated social media strategy with a new tool that let’s his Facebook friends show their support with an overlay on their profile pic. You can see a screenshot of the tool here: http://twitpic.com/mxlpr Thompson is promoting this tool on Twitter. Note: I am not affiliated with either campaign in any way. 2 months ago
iano1000 commented on Pharma Search Engine Marketing (SEM and SEO) Strategies To get access to this presentation on advanced pharma SEM/SEO strategies, tactics and success metrics for common pharma marketing objectives; send me a note on Twitter @iano1000 6 months ago