Bloomberg vs. Thompson - A Search and Social Media Analysis of the 2009 New York City Mayoral Race
by SearchandSocialMedia.com on Oct 20, 2009
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The 2009 New York City Mayoral race between Mike Bloomberg and Bill Thompson is taking place on search and social media sites more so than on the campaigns's own websites. ...
The 2009 New York City Mayoral race between Mike Bloomberg and Bill Thompson is taking place on search and social media sites more so than on the campaigns's own websites.
Is the "destination" dead?
Share your thoughts on SearchandSocialMedia.com
Ian Orekondy
@iano1000
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1 year ago Reply
The idea behind the Thompson Facebook pic tool was good: allow supporters to demonstrate their support to their friends. During the race I actually did see a few of Thompson's Facebook friends' implementing the tool; though adoption did seem quite low.
Bloomberg utilized his own Facebook- and Twitter-integrated tool, taking a different approach: encourage tweets by offering a templated 'get out the vote' tweet / FB status update. Certainly less risky; but I didn't track its usage.
Looking forward, Meg Whitman's campaign for California Governor should provide new opportunities to see how political campaign digital strategies evolve. From a mobile / text perspective, she's already got an interesting text alert tool that notifies supporters of events in their area based on zipcode. And she's got tens of thousands of Twitter followers, so I expect more innovation from the former eBay CEO.
Cheers,
Ian 2 years ago Reply
Thompson is promoting this tool on Twitter.
Note: I am not affiliated with either campaign in any way. 2 years ago Reply