Andrew Cuomo vs. Carl Paladino: A Search and Social Media Analysis of the 2010 NY Gubernatorial Race

2010 New York Gubernatorial Race
Digital Social Media Strategies and Impact Analysis
Andrew Cuomo vs. Carl Paladino
Vs.
Monday, October 18th, 2010
1
Ian Orekondy @iano1000

While Paladino Has a Slight Edge in Terms of Twitter Followers and Facebook Page Likes, Cuomo is Dominating YouTube
2

Similar to the Thompson / Bloomberg Mayoral Race in 2009, Search Interest in the Underdog Paladino Peaked Higher Than Cuomo’s in September and October, Probably Because Fewer NY Residents Knew Much About Thompson Before The Race
Unfortunately for Paladino, a lot of the searches for his name also included searches for info related to the recent email scandal
3
Nothing too interesting about searches related to Andrew Cuomo

Cuomo is Dominating Paladino with Paid Search (PPC) on Google
4
As expected, Cuomo’s got the top sponsored listing for his name with clear branded ad driving to his website
This is an ad from Cuomo, driving to two (2) separate sites: one ripping Paladino and the other promoting Cuomo.
Surprisingly, Cuomo is running ads when people search for “Carl Paladino” that drive people to two separate sites (see next slide).
As for Paladino’s sponsored listing? Nowhere to be found.

Cuomo is Using Google Ad Sitelinks Creatively to Drive to Both His Site and a Site That Appears with Similar Campaign Colors as Paladino, But Actually Rips Paladino
5
(NOT PALADINO’S SITE – NOT SO OBVIOUS, UNTIL YOU READ THE CONTENT)

Both Paladino’s and Cuomo’s Campaigns Are LiveTweeting During the Gubernatorial Debate
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Paladino requires one to go over to Twitter to view his tweets, and his avatar is a black on grey silouette of a figure that seems to be at a podium
Cuomo shows his livetweets directly on his campaign site, and uses an avatar pic that features him smiling.

Neither Candidate Appears to Be Purchasing Sponsored Links or Promoted Videos on YouTube, and Only Cuomo Has a YouTube Brand Channel
7
Cuomo Features His TV ads on his YouTube brand channel, and he has disabled comment-sharing on his videos.

A Search for both “Paladino” and “Carl Paladino” Did Not Return a YouTube Brand Channel for Paladino’s Campaign
8
Search Results on Paladino’s name on YouTube Are Predominantly Negative and He Doesn’t Appear to Have Any Campaign Presence on YouTube

2010 New York Gubernatorial Race
Digital Social Media Strategies and Impact Analysis
Andrew Cuomo vs. Carl Paladino
Vs.
Monday, October 18th, 2010
9

http://searchandsocialmedia.com	1530
http://feeds.feedburner.com	10
http://translate.googleusercontent.com	2
http://us-w1.rockmelt.com	2
http://webcache.googleusercontent.com	1
http://anonymouse.org	1

Andrew Cuomo vs. Carl Paladino: A Search and Social Media Analysis of the 2010 NY Gubernatorial Race

by SearchandSocialMedia.com on Oct 18, 2010

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Andrew Cuomo vs. Carl Paladino: A Search and Social Media Analysis of the 2010 NY Gubernatorial Race — Presentation Transcript