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Andrew Cuomo vs. Carl Paladino: A Search and Social Media Analysis of the 2010 NY Gubernatorial Race
Andrew Cuomo vs. Carl Paladino: A Search and Social Media Analysis of the 2010 NY Gubernatorial Race
Andrew Cuomo vs. Carl Paladino: A Search and Social Media Analysis of the 2010 NY Gubernatorial Race
Andrew Cuomo vs. Carl Paladino: A Search and Social Media Analysis of the 2010 NY Gubernatorial Race
Andrew Cuomo vs. Carl Paladino: A Search and Social Media Analysis of the 2010 NY Gubernatorial Race
Andrew Cuomo vs. Carl Paladino: A Search and Social Media Analysis of the 2010 NY Gubernatorial Race
Andrew Cuomo vs. Carl Paladino: A Search and Social Media Analysis of the 2010 NY Gubernatorial Race
Andrew Cuomo vs. Carl Paladino: A Search and Social Media Analysis of the 2010 NY Gubernatorial Race
Andrew Cuomo vs. Carl Paladino: A Search and Social Media Analysis of the 2010 NY Gubernatorial Race
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Andrew Cuomo vs. Carl Paladino: A Search and Social Media Analysis of the 2010 NY Gubernatorial Race

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A Quick Review of The Candidates Use of Google, Twitter, Facebook and YouTube.

A Quick Review of The Candidates Use of Google, Twitter, Facebook and YouTube.

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  • Case Study: The Effectiveness of Online Political AdvertisingView more presentations from Michael Bassik.<br /><object type="application/x-shockwave-flash" data="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=gsg-adeffectivenesscasestudy-v1-100816141623-phpapp02&stripped_title=case-study-the-effectiveness-of-online-political-advertising&userName=mbassik" width="350" height="288"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=gsg-adeffectivenesscasestudy-v1-100816141623-phpapp02&stripped_title=case-study-the-effectiveness-of-online-political-advertising&userName=mbassik"></param><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=gsg-adeffectivenesscasestudy-v1-100816141623-phpapp02&stripped_title=case-study-the-effectiveness-of-online-political-advertising&userName=mbassik" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
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  • 1. 2010 New York Gubernatorial Race<br />Digital Social Media Strategies and Impact Analysis<br />Andrew Cuomo vs. Carl Paladino<br />Vs.<br />Monday, October 18th, 2010<br />1<br />Ian Orekondy @iano1000<br />
  • 2. While Paladino Has a Slight Edge in Terms of Twitter Followers and Facebook Page Likes, Cuomo is Dominating YouTube<br />2<br />Ian Orekondy @iano1000<br />
  • 3. Similar to the Thompson / Bloomberg Mayoral Race in 2009, Search Interest in the Underdog Paladino Peaked Higher Than Cuomo’s in September and October, Probably Because Fewer NY Residents Knew Much About Thompson Before The Race<br />Unfortunately for Paladino, a lot of the searches for his name also included searches for info related to the recent email scandal<br />3<br />Nothing too interesting about searches related to Andrew Cuomo<br />Ian Orekondy @iano1000<br />
  • 4. Cuomo is Dominating Paladino with Paid Search (PPC) on Google<br />4<br />As expected, Cuomo’s got the top sponsored listing for his name with clear branded ad driving to his website<br />This is an ad from Cuomo, driving to two (2) separate sites: one ripping Paladino and the other promoting Cuomo.<br />Surprisingly, Cuomo is running ads when people search for “Carl Paladino” that drive people to two separate sites (see next slide).<br />As for Paladino’s sponsored listing? Nowhere to be found.<br />Ian Orekondy @iano1000<br />
  • 5. Cuomo is Using Google Ad Sitelinks Creatively to Drive to Both His Site and a Site That Appears with Similar Campaign Colors as Paladino, But Actually Rips Paladino<br />5<br />(NOT PALADINO’S SITE – NOT SO OBVIOUS, UNTIL YOU READ THE CONTENT)<br />Ian Orekondy @iano1000<br />
  • 6. Both Paladino’s and Cuomo’s Campaigns Are LiveTweeting During the Gubernatorial Debate<br />6<br />Paladino requires one to go over to Twitter to view his tweets, and his avatar is a black on grey silouette of a figure that seems to be at a podium<br />Cuomo shows his livetweets directly on his campaign site, and uses an avatar pic that features him smiling.<br />Ian Orekondy @iano1000<br />
  • 7. Neither Candidate Appears to Be Purchasing Sponsored Links or Promoted Videos on YouTube, and Only Cuomo Has a YouTube Brand Channel<br />7<br />Ian Orekondy @iano1000<br />Cuomo Features His TV ads on his YouTube brand channel, and he has disabled comment-sharing on his videos.<br />
  • 8. A Search for both “Paladino” and “Carl Paladino” Did Not Return a YouTube Brand Channel for Paladino’s Campaign<br />8<br />Ian Orekondy @iano1000<br />Search Results on Paladino’s name on YouTube Are Predominantly Negative and He Doesn’t Appear to Have Any Campaign Presence on YouTube <br />
  • 9. 2010 New York Gubernatorial Race<br />Digital Social Media Strategies and Impact Analysis<br />Andrew Cuomo vs. Carl Paladino<br />Vs.<br />Monday, October 18th, 2010<br />9<br />Ian Orekondy @iano1000<br />

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