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PITCH IT - Deliver A Killer Pitch
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PITCH IT - Deliver A Killer Pitch

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The pitch is a performance, not a presentation. This deck will help you delivery of pitch by understanding the preparation work required to get it right.

The pitch is a performance, not a presentation. This deck will help you delivery of pitch by understanding the preparation work required to get it right.


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  • 1. Whip your startup into shape DELIVER A KILLER PITCH Ian Jeffrey | General Manager, FounderFuel September 2013
  • 2. Whip your startup into shape The Pitch Is NOT A Presentation It’s a performance.
  • 3. Whip your startup into shape Objective For Today variety of small tips when put together make a HUGE difference! ( some of these you know already )
  • 4. Whip your startup into shape https://vimeo.com/70404101
  • 5. Whip your startup into shape Pitch. Listen. Learn. Repeat. ‣ Every time you meet someone, pitch! ‣ A/B test your elevator pitch. ‣ Look for the "Ah, ha!" moment. ‣ Record whatever you just said and insert into your pitch next time. ‣ You have (only) 90 seconds. ‣ You're the expert, but don’t be defensive. The more you do it, the better the story gets.
  • 6. Whip your startup into shape Write A Script. Don't Freestyle. ‣ Speak in short, sharp and concise sentences.  ‣ Get to the point. Fast! ‣ Every word costs you $1,000 ‣ Say your brand name as often as possible rather than “we”. ‣ Don’t ask the audience questions. ‣ Use Excel. Yes that’s right!
  • 7. Whip your startup into shape
  • 8. Whip your startup into shape Write A Script. Don't Freestyle. ‣ Speak in short, sharp and concise sentences.  ‣ Get to the point. Fast! ‣ Every word costs you $1,000. ‣ Say your brand name as often as possible rather than “we”. ‣ Don’t ask the audience questions. ‣ Use Excel. That’s right Excel! The script guarantees you cover the key points.
  • 9. Whip your startup into shape Preach. Don't sell. ‣ Slow down to make a point. ‣ Speak faster to show progress and momentum. ‣ Insert pauses to be dramatic. ‣ Repeat to emphasize important points. ‣ Be assertive! ‣ Don’t say things like “We think we can be number 1.” ‣ Practice. Practice. Practice. Confidence instils trust... Arrogance evokes doubt!
  • 10. Whip your startup into shape Show. Don't Tell. ‣ Pictures. Graphs. Visuals. Video. ‣ Hire a graphic designer ‣ Let the screen do the talking.
  • 11. http://www.flickr.com/photos/aganderson/6221646727/http://www.flickr.com/photos/aganderson/6221646727/ @thetransitapp Transit App Progress so far - We started by launching in 3 cities across North America - Montreal, Toronto & Québec - We added 40 additional cities in the last 12 months - New York City, Mexico City, Paris, Chicago, Philadelphia, Los Angeles, San Francisco, Boston, Vancouver, Washington, Ottawa, Atlanta, Seattle, Miami & Baltimore - Next is Europe and Asia very soon
  • 12. Montréal Toronto Québec
  • 13. New York City Mexico City Paris Chicago Philadelphia Los Angeles San Francisco Boston Vancouver Washington Ottawa Atlanta Seattle Miami Baltimore and 25 more Montréal Toronto Québec
  • 14. Whip your startup into shape Show. Don't Tell. ‣ Pictures. Graphs. Visuals. Video. ‣ Hire a graphic designer ‣ Let the screen do the talking. ‣ Fewer words is always better.
  • 15. ★ ★ ★ ★ ★ 1,000+ 5-star reviews
  • 16. Whip your startup into shape Show. Don't Tell. ‣ Pictures. Graphs. Visuals. Video. ‣ Hire a graphic designer ‣ Let the screen do the talking. ‣ Fewer words is always better. ‣ Demo the product with video.
  • 17. Whip your startup into shape Show. Don't Tell. ‣ Pictures. Graphs. Visuals. Video. ‣ Hire a graphic designer. ‣ Let the screen do the talking. ‣ Fewer words is always better. ‣ Demo the product with video. ‣ Use devices when showing screenshots.
  • 18. Whip your startup into shape Show. Don't Tell. ‣ Pictures. Graphs. Visuals. Video. ‣ Hire a graphic designer. ‣ Let the screen do the talking. ‣ Fewer words is always better. ‣ Demo the product with video. ‣ Use devices when showing screenshots. The screen supports what you say. ( not the other way around )
  • 19. Whip your startup into shape Use Animations Wisely. ‣ Good animations illustrate what you say. ‣ Bad animations make you look like an amateur. Animations tell the story for you.
  • 20. Whip your startup into shape Print. Edit. Rework. Repeat. The storyboard helps you illustrate your story.
  • 21. Whip your startup into shape Know Your Audience. ‣ They aren't clueless. Understand what they know and don't know. ‣ Research their past investments (partnerships or competitiveness). ‣ Prepare an investor data sheet in excel. ‣ all contact information ‣ typical investment ‣ last contact with them ‣ your rating ‣ Anticipate questions. Use backup slides.
  • 22. Whip your startup into shape
  • 23. Whip your startup into shape Know Your Audience. ‣ They aren't clueless. Understand what they know and don't know. ‣ Research their past investments (partnerships or competitiveness). ‣ Prepare an investor data sheet in excel ‣ all contact information ‣ typical investment ‣ last contact with them ‣ your rating ‣ Anticipate questions. Use backup slides. You can never be over prepared.
  • 24. Whip your startup into shape Get In The Zone. ‣ Nothing in your pockets! ‣ Stand straight on two feet. ‣ Keep your hands out of your pocket. ‣ Hold the clicker steady in one hand. ‣ Stand on the left side of the screen. ‣ Never look at the screen behind you. ‣ Don’t say “sorry.” Just move on. ‣ Smile. Be excited and share your enthusiasm. Body language often says more than words.
  • 25. Whip your startup into shape In Summary Pitch. Listen. Learn. Repeat. Write A Script. Don't Freestyle. Preach. Don't sell. Show. Don't Tell. Use Animations Wisely. Print. Edit. Rework. Repeat. Know Your Audience. Get In The Zone.
  • 26. Whip your startup into shape And Remember... The Pitch is a performance.
  • 27. Ian Jeffrey ian@founderfuel.com @ianmtl ca.linkedin.com/in/ianjeffrey founderfuel.com @founderfuel facebook.com/founderfuel angel.co/founderfuel