ITC Developments in 2009.Vodafone, Paddy Collins

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Paddy Collins, Head of Small and Medium Business for Vodafone Ireland
Paddy is responsible for Vodafone's sales strategy for the SME and SOHO market segments. Prior to this, Paddy was Vodafone's Head of Business Solutions, responsible for the sale of Vodafone's suite of mobile data propositions to all business markets. Vodafone’s stand is one of the most popular features of these events and will once more be showcasing some of the new gadgets that have come on line in the last year.

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  • Good morning Ladies and Gentlemen, my name is Paddy Collins and I am Head of Small and Medium Business Sales in Vodafone Ireland.
    I’ve been working in the mobile industry for almost 10 years and in that time the mobile phone has become probably the most essential tool we all use for business. But in the last three years there has been in a revolution in the adoption of mobile phone technology to drive new ways of working for people
    .
  • So this morning I’d like to share with you some sneak preview of insights from a Vodafone recent survey on Mobile Working (M- Workers), our view of the key elements for mobile working, what are the factors that deliver successful mobile working for an organisation.
  • IBEC Report
    Economy to shrink by 4% in 2009
    Up to 10k jobs lost in MNCs
    100k people already left ireland in 2008
    NIB Economist
    GDP down by 1.5% this year and 2.5% next year
    2009 - harshest year economically for 25 years
    Unemployment rising to 8% next year
  • This information is extracted from research that Vodafone are due release within the coming weeks and gives us a portrait of what M-Workers in Ireland are using mobile networks for.
    As you can see, Email continues to remain the “Killer Application” for remote working. Followed by internet access and PIM.
    It is interesting to note that only one quarter of M-Workers are accessing Office Applications.
    It is generally the remote access to office applications that will generate the highest return on investment – McCormack Macnaughton case study
  • Increase Productivity
    Increase Profitability
  • Having looked at what the M-Worker is connecting to, I’d now like to take a look at the key components within the mobility matrix individually and share some of Vodafone’s insight.
    There are 6 key elements within the mobility matrix that need to be right for a solution to succeed. So lets have a look at each of them.
  • GPRS launched at 48kbps in 2001. 6 years later the network is 75 times faster.
    In 2010 we expect the network to be almost 3 times faster than it is today with speeds in excess of 10Mbps
    We had mobile workers in 2001 but they were very niche in profile. Higher speeds and reduced access costs allow you as a business to look beyond the road the traditional road warrior to a broader range of workers.
  • Not just sophisticated expensive handsets blah blah
  • The networks need to have tariffs and options that are competitive and easy to interpret.
    From a ROI perspective it is the cost benefit of mobilising that needs to be looked at.
  • Two months free ???
  • ITC Developments in 2009.Vodafone, Paddy Collins

    1. 1. Maximising productivity through mobile technology Paddy Collins Vodafone Ireland
    2. 2. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 Agenda • Review of mobile working trends • Tools of the trade for mobile working • The benefits of mobile working for your business • How to mobilise your business for success
    3. 3. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 The time is right for mobile working
    4. 4. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 Mobile working is standard practice in business • Mobile working and use of mobile technology is standard business practice nowadays – No longer the preserve of senior management • Only one in 10 SME workers use some form of mobile working tool compared to one in 5 in corporate workers – Blackberry – PDA/Smart Phone – Mobile Broadband with a Laptop • 22% growth in mobile workforce in the next 5 years • Key drivers of the continued uptake of mobile working – Business Drivers – Need to service customers more effectively – Maximise productivity and effectiveness of workforce – Business agility – Technology Drivers – Network speeds – Increasing sophistication of mobile devices – Standard phone has internet, email, media and camera capability – Reducing costs of mobile service and mobile phones – Social Drivers – Commute distances and traffic – Flexible working
    5. 5. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 Trends in mobile working • Vodafone commissioned research “ Meet the Irish M Worker” – Emergence of a generation of working professionals who thrive on their ability to harness the power of mobile technology – Benefits their jobs and their lifestyle • M Worker – Employee of a company – Spend at least one working day per week out of office – Someone who has access to work email when away from the office • Typical M Worker – 56% male/44% Female – Married – No kids – Over 30 – Dublin
    6. 6. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 M-working styles Within the definition of m-working, we have outlined three specific types of mobile worker that we identify Boomerangs: Occasionally works away from a fixed location e.g. jobs which require business trips away from the office. 33% of Irish m-workers are classified as Boomerangs Pendulums: Alternate between working at two fixed locations e.g. the employers office and a home office. 35% of Irish m-workers are classified as Pendulums Nomads: Work in a number of different places and are constantly moving amongst them e.g. sales agents. 31% of Irish m-workers are classified as Nomads
    7. 7. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 Time spent m-working • On average, the Irish m-worker is spending 40% of their working time in the company office. • 40% of the time, they are working in ‘other’ locations e.g. on the road, in a clients premises, in hotels. • 20% of m-workers time is spent working from home. • The length of time away from the office varies greatly between m- workers. • Just over 1 in 10 m-workers travel abroad on business. On The Road 2 Days Office 2 Days Home 1 Day
    8. 8. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 Women m-work differently •In contrast to their male counterparts, 44% of female m- workers prefer to work independently (vs. 30% of males). •In an average week, female m-workers spend nearly two hours more time working from home than male m- workers. •Female m-workers also spend three hours less on the road than male m- workers. •This may be linked to the finding that Female m-workers being more likely to have children under the age of 12 (37% vs. 31% of males).
    9. 9. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 Are M-workers happy workers?
    10. 10. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 Attitudes toward Mobile Working Good Thing 75% Bad Thing 4% Don’t Know 21% On balance, do you feel that mobile working has been a good thing for you, or a bad thing?
    11. 11. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 Life Interrupted • The average m-Worker spends an average of 5 hours working on their laptop at the weekend. • m-working is putting a mental strain on one in four Irish m-workers as they are unable to switch off from work in their leisure time. • m-working is also affecting personal relations as one quarter of m-workers have been asked by family members to spend less time working.
    12. 12. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 m-workers’ are happy… •Irish m-workers are ‘taking the good with the bad’. The benefits of m-working such as increased flexibility outweigh the negatives (e.g. inconvenient work hours) •The vast majority of m-workers believe that m-working is a good thing and would recommend it to others. •The most satisfying elements of m-working are increased flexibility (34%) and the greater sense of freedom it provides (25%). • The benefits of m-working also encourage m-workers to remain with their employer long term.
    13. 13. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 The Benefits of M-working for the Organisation
    14. 14. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 Improved Customer Service 45% 49% 50% 47% 40% 44% 4% 6% 3% Your relationship with your customers and/or suppliers Your ability to get new customers Your ability to service existing customers To what extent would you say each of the following aspects of your working life has got better, stayed the same or got worse as a result of mobile working: Improved Stayed Same Worsened
    15. 15. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 Improved Quality & Efficiency 48% 50% 55% 41% 39% 39% 2% 6% 7%Time spent working The speed with which you get work done The quality of the work you do Don’t Know 5% 5% 2% To what extent would you say each of the following aspects of your working life has got better, stayed the same or got worse as a result of mobile working: Improved Stayed Same Worsened
    16. 16. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 M-Worker – tools of the trade 14% 22% 26% 28% 34% 38% 43% 73% 74%Email Internet Customer/Client Information Office Calendar - Diary Office Working Files Sales Presentations Stock Information Company Applications Intranet None of these
    17. 17. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 Customer Case Studies Mobilising Email/Calendaring • 6 employees with 3 mobile phone • Microsoft Small Business Server already deployed • Assumed mobile email • “For bigger companies” • “Expensive to deploy” • Simply had to buy Windows mobile phone and “switch on” the mobile email functionality of the Microsoft Small Business server • Now have mobile access to email and calendaring/contacts • Increased productivity by at least 45 mins per day •“We are able to sell more products and sell them quicker as a direct result of using this technology” Gerard Ryan, IT Director, Acorn Life. Mobilising the Office •Acorn Life have provided real time access to customer database applications • Sales people can now access their Policy Database from the customer’s home, enabling them to immediately process customer updates from their laptop • Increased revenue by 30% and an ROI of 6 month
    18. 18. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 What do you need to have in place to support the M- Worker?
    19. 19. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 Speed – Network Roll Out • Vodafone Ireland alone has approximately 95,000 mobile broadband users • Increasing speed and coverage combined with affordability • The mobile office is now very much a reality 0 5 10 15 20 25 30 2003 2004 2005 2006 2007 2008 2009 Mbps xDSL GSM/WCDMA ADSL 1Mbps ADSL 2Mbps ADSL2 8Mbps ADSL2+ 25Mbps HSDPA 3.6Mbps VDSL2 50Mbps HSDPA 7.2Mbps ?
    20. 20. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 Device Capability - Raising The Stakes Vodafone Modem/Nokia N95/BlackBerry also driving awareness of Mobile Internet… … the physical embodiment of Moore’s Law …but coupled closely with the PC activating device and enabling upgrades TV MP3 Camera Personal navigation Mobile Internet/Email Increasing multimedia functionality & services Full WWW capabilities now driving Web 2.0 innovation on the mobile platform + Increasing dependency on wireless broadband for a compelling user experience
    21. 21. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 Introducing the exclusive Vodafone BlackBerry Storm Introducing the new BlackBerry Storm Purpose Built for Vodafone Customers: • The result of the strong partnership between Research In Motion and Vodafone. • A partnership with a mutual heritage of delivering innovative mobility solutions to businesses. • Supporting more UK Enterprise BlackBerry customers than any other network. The 1st Touch Screen BlackBerry • A device end users will love without sacrificing the control and security that are crucial to businesses • A BlackBerry that builds upon a tradition of mobile messaging excellence, with new features that open up a world of application possibilities and business benefits
    22. 22. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 Incredible Versatility Multimedia & Applications: • The BlackBerry Storm has a 3.25” high definition display that opens up a world of possibilities for business applications and media support. • Push media applications to your business users such as streamed video casts with corporate news via the BlackBerry Enterprise Server. • Utilise the 3.2 Mp Digital camera with built in flash and image stabilization and/or the onboard GPS for potential location based services. • Looking to encourage a healthy work life balance or attract and retain talented individuals? Unlock the Storm’s advanced media and social networking capabilities and offer them to end users.
    23. 23. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 Vodafone Network • The most essential element within the mobility matrix – 99.5% Coverage in Ireland – €1 Billion investment over 7 years • Investment in the network brings clear business benefits to the business: – 88% Population Penetration for Vodafone 3G Broadband – Customers experiencing up to 3.0MBPS Red areas= HSDPA Orange areas= 3G Light Orange areas = GPRS Transmission speed and monthly cost are important but availability is essential
    24. 24. Cost – “Can You Afford Not To Mobilise?” IDC – “…Mobile professionals reported an average of 45 minutes of dead time per day..” RIM – “….Remote access to email saves 53 minutes per day….” Fujitsu – “…..Average payback for many mobile applications is between 4 to 6 months…” Cisco – “…..Workers with mobile LAN access could save an average of up to 8 hours per week compared to those users restricted to fixed access….”
    25. 25. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 People • It’s becoming increasingly difficult to manage work life balance - Traffic Congestion - Commuter Belt - More Demanding Customers - Longer Working Hours • M-Worker strategy with support from HR is essential to a successful solutions deployment • Present the win win scenario within your organisation. - Increased flexibility - Reduce commute stress - Work where I need to, when I need to - Increased productivity
    26. 26. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 Security - Removing Barriers to Secure Access
    27. 27. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 Vodafone Office Access • Hosted remote access VPN service that requires no additional hardware in office network • Provides secure access to all office applications via Vodafone Mobile Network • Enables access from laptops and handsets without connecting them to the Internet • Easily managed via web
    28. 28. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 How Do You Build For Success?
    29. 29. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 Your mobilisation strategy has to be personalised - built around your organisation’s needs Step 1 – User Profiling Map your end-user requirements according to their role in your organisation Understand the barriers to productivity for M- Workers Determine the impact of mobility on their roles Step 2 – Design the solution around the user Design your solutions so they are specifically tailored to do exactly what your users need, whether they are in or out of connection Only provide the functions that a user needs to access remotely Design to be intuitive, using familiar navigation and therefore easy to learn and use Mobilising for Success 1 2
    30. 30. Paddy Collins, Head of Small and Medium Business Email: patrick.collins@vodafone.com@vodafone.com Ph: +353 87 2568528 Points to ponder • Have you formally considered what part mobility can play in achieving your overall business objectives? – Encourage you all to formally review every 6 months with your Service Provider • Consider how to mobilise your enterprise – How do I keep my business agile? – How do I keep my staff and customers better connected? – How do I control my costs? • What are your competitors doing ?
    31. 31. Thank You

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