Fans.Brands.And the Music Industry

785 views
737 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
785
On SlideShare
0
From Embeds
0
Number of Embeds
58
Actions
Shares
0
Downloads
21
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Fans.Brands.And the Music Industry

  1. 1. Fans. And the Music Industry
  2. 2. Radiohead said “Pay what you want” and earned $20M <ul><li>62% walked away with the music without paying a cent </li></ul><ul><li>17% paid less than $4 </li></ul><ul><li>6% paid $4~$8 </li></ul>“ Pay what you want” <ul><li>12% paid $8~$12 </li></ul><ul><li>4% paid more than $12 </li></ul><ul><li>Estimated album sales is $20M . The band would have earned $9~24M if they released the album in a typical way (with EMI, the former label of Radiohead) </li></ul>However, Result: Yes,
  3. 3. How Amanda Palmer could make $19,000 in 10 hours on Twitter <ul><li>She chatted with followers about what the government should do and came up with the idea of creating a t-shirt for it. More than 400 sold in 2-hours and earned $11,000 ($25/e) </li></ul><ul><li>Web-cast auction $6,000 and Twitter donation-only GIG $1,800 </li></ul>
  4. 4. Korean fan uncles posted an Ad on a premium newspaper congratulating a girl group member’s birthday Birthday Ad: The fan club invited readers to donate to a charity for teenagers in need
  5. 5. Fans want to engage in various ways
  6. 6. Image courtesy from Wired.com 5~10% of fanatical fans will do (almost) everything for the band
  7. 7. Brands. And the Music Industry
  8. 8. Recorded music is no longer the major revenue source “ Today, recorded music is down to less than 6% of major musical acts’ revenue” - CEO of Ticket Master
  9. 9. e.g. Concert market is a very huge/profitable revenue source
  10. 10. Mariah Carey’s recent experiment with CD booklet
  11. 11. Music Sponsorship market in N.America sized at $1.04B in 2008
  12. 12. Research also shows “Brands love music” Source: Heartbeats International
  13. 13. Can we link the love of fans and brands to Ad-backed free streaming?
  14. 14. That is why we created this
  15. 15. March come we will. Stay tuned

×