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Philippine implications of Co-creation

by Marketing Manager at Telecoms on Apr 21, 2009

  • 3,968 views

As more Filipinos go online and as more minds become open to the possibilities of the internet, the implication of Co-Creation in Philippine public life will be revolutionary. ...

As more Filipinos go online and as more minds become open to the possibilities of the internet, the implication of Co-Creation in Philippine public life will be revolutionary.

This is part of my work under the Bates 141 Young Change Agents Program and is a continuing personal advocacy.

- Ian Francis Velasco

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  • ianhoyboy Ian Velasco, Marketing Manager at Telecoms Thanks much for the kind words Ryan. This presentation is also a collaboration between me and the Bates 141 planners - Frederique Covington and Guillaume Pagnoux in Singapore, and Dean Dee in the Philippines.

    As for Co-creation, people dont need to be argued to to convince them about this phenomenon and its implications or opportunities on our public life. It is happening on its own. Who we need to convince are the policy and decision makers, whether in companies or governments, to let more people contribute more to their actions. Surveys are not enough because they just let these policymakers know the opinion of the masses. And opinions, surveys, polls can all be shaped and re-interpreted. Direct action is what can effect change.

    But to clarify, this is not to advocate mob rule nor simply giving people the option to do as they please. As marketeers, we have brands to protect and as leaders, we have visions to dream and implement. Point is, co-creation lets creativity flower. For better brands, programs and policies -- for better visions.

    Co-creation is the utopia of democracy when you come to think of it.

    So thanks again Ryan. And to Change Agents like you, cheers!



    Ian
    4 years ago
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  • guest1845123 guest1845123 Ian, i am impressed. Very impressed indeed. Detailed analysis of an age that is already felt and seen, but yet to be accepted by many.

    Personally i feel it and i saw it coming, even ten years ago when i started in the advertising industry. I knew this crossroad will come, yet when i discussed this with my colleagues... needless to say.

    What is more inspiring and moving about this piece is the way it is delivered. Academic, straight to the point and analytical. You have said what some of us couldn't articulate and elaborate.

    Kudos Ian!
    Ryan A. Pronstroller
    Provago Creative Marketing Solutions, Inc.
    4 years ago
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Philippine implications of Co-creation Philippine implications of Co-creation Presentation Transcript