YMCA website by Thrive Internet Marketing 2012

1,553 views

Published on

At Thrive Internet Marketing we specialize in development of YMCA Websites that build membership and loyalty. We have a product called a ySite that is a YMCA website in a box. It has many features that Ys need to have a great YMCA website.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,553
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

YMCA website by Thrive Internet Marketing 2012

  1. 1. WELCOME! THANKS, WE’RE GLAD YOU COULD JOIN US TODAY. TODAY’S PRESENTERS: IAN HARTTEN JAMES HARSHFriday, March 30, 2012
  2. 2. ySITE INTRODUCTION WHY ARE WE HERE TODAY? TO PROVIDE YOU A WORLD CLASS YMCA WEBSITE THAT BUILDS LOYALTY AND NEW MEMBERSHIPFriday, March 30, 2012
  3. 3. ySITE INTRODUCTION OUR AGENDA FOR TODAY 01 OUR COMPANY AND PRODUCTS WHO WE ARE, WHAT WE DO AND WHY WE LOVE IT. 02 OUR DEVELOPMENT PROCESS A STRATEGIC PLAN TO MARKET SMART AND EFFECTIVELY ONLINE 03 LIVE ONLINE DEMO LEARN ABOUT THE INTER WORKINGS OF OUR YSITE PRODUCT OFFERINGFriday, March 30, 2012
  4. 4. ySITE INTRODUCTION OUR COMPANY – QUICK HISTORY LAUNCHED IN 1994 FIRST ISP IN TOLEDO, TRANSITIONING TO WEB DESIGN AND DEVELOPMENT IN 2000. CREATED TOLEDO.COM IN 1997 A CITY PORTAL SITE, FOCUSED ON SHOWCASING NEWS, EVENTS - OVER 200K VISITORS A MONTH FULL SERVICE DIGITAL MARKETING AGENCY BECOMING AN EXPERT IN THE YMCA AND MEMBERSHIP DOMAINFriday, March 30, 2012
  5. 5. ySITE INTRODUCTION THE THRIVE TEAM - TEAM OF 10 FULL TIMERS IAN HARTTEN FOUNDER/DIRECTOR JAMES HARSH SALES AND SUCCESS MANAGER JOHN EIKOST SOCIAL STRATEGIST & MANAGER OF TOLEDO.COM BRANDY WIMBERLY PROJECT MANAGEMENT & SERVICES SPECIALIST JEREMY ALDRICH INTERACTIVE DESIGNER GWEN BETTS INTERACTIVE DESIGNER & TECHNICAL SUPPORT SPECIALIST EMILY RIPPE SOCIAL MEDIA SPECIALIST & CONTENT EDITOR BRITTANY NORTON JUNIOR SOCIAL MEDIA SPECIALIST BEN SNYDER VIDEOGRAPHER TRACY COX FINANCE DIRECTOR 5 OTHER PART TIME EMPLOYEES - PHOTO EDITING, COPY WRITING AND VIDEO EDITING.Friday, March 30, 2012
  6. 6. ySITE INTRODUCTION OUR COMPANY – EXPERIENCE 550 + SITES DEVELOPED OUR BREAD AND BUTTER SERVICE. BEEN THERE, DOING THAT, AND HOPE TO KEEP IT UP. 260 HOSTED WEBSITES WE’VE GOT SPACE FOR YOUR SITE... 35 SOCIAL CAMPAIGNS MANAGED WE WILL CREATE YOU A BLUEPRINT FOR YOUR CAMPAIGNFriday, March 30, 2012
  7. 7. ySITE INTRODUCTION OUR ySITE - IS A PRE-CONFIGURED YMCA WEBSITE A INSTANT YMCA WEB SOLUTION DEPLOYED IN ABOUT 6 WEEKS START TO FINISH CUSTOMIZED TO YOUR YMCAFriday, March 30, 2012
  8. 8. ySITE INTRODUCTION ySITE LAYOUTS – TWO TO CHOOSE FROM LET’S TALK DESIGN. WE HAVE 2 DESIGN OPTIONS WITH MANY COLORS AVAILABLE DESIGN #1 DESIGN #2 www.ymcademo.com www.ymcademo2.com NOTE: PLEASE VISIT BOTH OF THESE OPERATIONAL SITES. WHAT’S NEXT: KNOWLEDGE EXCHANGE – CONTENTFriday, March 30, 2012
  9. 9. ySITE INTRODUCTION ySITE LAYOUTS – YMCA BRANDING MANDATES WE FOLLOW THE YMCA NATIONAL BRANDING MANDATEFriday, March 30, 2012
  10. 10. ySITE INTRODUCTION ySITE LAYOUTS – MANY COLOR OPTIONS APPROX. 10 DIFFERENT COLOR OPTIONS TO CHOOSE FROM ON DESIGN #1 LINK: WWW.YMCADEMO.COMFriday, March 30, 2012
  11. 11. ySITE INTRODUCTION ySITE WEB SOLUTION - CORE FEATURES LIST CMS DEFINITION: CMS STANDS FOR CONTENT MANAGEMENT SYSTEM ✓ CREATE NEW PAGES YOURSELF ✓ ACCEPT SECURE DONATIONS ✓ UPDATE NAVIGATION MENUS ✓ SEND BROADCAST EMAILS ✓ ACCEPT NEW MEMBER REQUEST FORMS ✓ PROMOTE CORPORATE PARTNERS ✓ MULTI LOCATIONS SUPPORT LINK: WWW.YMCADEMO.COMFriday, March 30, 2012
  12. 12. THINGS YOU WILL WANT TO DO WITH A ySITE... STRATEGIC EFFORTS TO ENGAGE WEBSITE VISITORS AND MEMBERSFriday, March 30, 2012
  13. 13. THINGS YOU WILL WANT TO DO TOP FEATURES - SHOWCASE YOUR STAFF AND TEAM YOUR STAFF AND TEAM ARE YOUR #1 ASSET TO COMPETE - SHOW THEM OFF SHOW OFF YOUR YMCA’S TALENTS AND PEOPLE. THIS HELPS YOU COMPLETE AGAINST LOCAL GYMS.Friday, March 30, 2012
  14. 14. THINGS YOU WILL WANT TO DO TOP FEATURES - SHOWCASE YOUR STAFF AND TEAM YOUR STAFF AND TEAM ARE YOUR #1 ASSET TO COMPETE - SHOW THEM OFF SHOW OFF YOUR YMCA’S TALENTS AND PEOPLE. THIS HELPS YOU COMPLETE AGAINST LOCAL GYMS.Friday, March 30, 2012
  15. 15. THINGS YOU WILL WANT TO DO BUILD MEMBERSHIP - GIVE AWAY GUEST PASSES AND TOURS TOURS = NEW MEMBERS AUTO EXPIRE THE GUEST PASS LINK: https://www.facebook.com/WestToledoYMCAFriday, March 30, 2012
  16. 16. THINGS YOU WILL WANT TO DO TOP FEATURES - START AN INTRANET FOR VOLUNTEERS PASSWORD PROTECTED AREAS OF THE WEBSITE FOR STAFF AND VOLUNTEERS ONLYFriday, March 30, 2012
  17. 17. THINGS YOU WILL WANT TO DO TOP FEATURES - ACCEPT ONLINE DONATIONS IN MEMORY OF.... IN HONOR OF.....Friday, March 30, 2012
  18. 18. THINGS YOU WILL WANT TO DO TOP FEATURES - POST NEWS REGULARLY KEEP YOUR MEMBERSHIP UP TO DATE ON WHAT IS HAPPENING INSIDE YOUR YMCA. PRINT LESS QUICK SUMMARY VIEW THAT LINKS TO AN EXTENDED VIEW WITH PHOTOS AND DETAILSFriday, March 30, 2012
  19. 19. THINGS YOU WILL WANT TO DO TOP FEATURES - POST Y JOB OPENINGS LINK: http://www.ymcademo2.com/index.php?src=jobsFriday, March 30, 2012
  20. 20. THINGS YOU WILL WANT TO DO TOP FEATURES - SURVEY YOUR MEMBERSHIP ASK YOUR MEMBERSHIP TO RATE YOUR YMCA ASK THEM HOW YOU ARE DOING ON A SCALE OF 1-10 http://www.ymcademo.com/index.php?src=forms&id=Customer+SurveyFriday, March 30, 2012
  21. 21. THINGS YOU WILL WANT TO DO TOP FEATURES - CONTROL YOUR FACEBOOK PAGES CONTROL YOUR FACEBOOK BUSINESS PAGE CONTENT WITH EASE ADD ADDITIONAL MENU TABS AND CONTENT LINK: https://www.facebook.com/WestToledoYMCAFriday, March 30, 2012
  22. 22. THINGS YOU WILL WANT TO DO TOP FEATURES - CREATE PHOTO ALBUMS EASY TO UPDATE YOUR PHOTOS INSIDE YOUR SITE LINK: http://www.ymcademo.com/index.php?submenu=aboutus&src=photoFriday, March 30, 2012
  23. 23. THINGS YOU WILL WANT TO DO TOP FEATURES - CALENDAR VIEWS CONTROL YOUR FACEBOOK BUSINESS PAGE CONTENT WITH EASE ADD ADDITIONAL MENU TABS AND CONTENT LINK: https://www.facebook.com/WestToledoYMCAFriday, March 30, 2012
  24. 24. ySITE INTRODUCTION YOUR WEBSITE IS YOUR MARKETING FOUNDATION SOCIAL MEDIA BROADCAST EMAILS DRIP EMAIL YOUR BLOG POSTINGS YMCA SEARCH TRAFFIC WEBSITE PRESS RELEASES TRADITIONAL ADVERTISING WHITE PAPERS NEXT SLIDE: WEB SITE REVIEW AND TUNE UPFriday, March 30, 2012
  25. 25. HIRE US TODAY! OUR ySITE PRODUCT IS THE MOST AFFORDABLE WAY TO LAUNCH A NEW YMCA WEBSITE THAT BUILD MEMBERSHIP AND LOYALTY. CONTACT US FOR A LIVE DEMO JAMES HARSH 419-776-7000 X201 JAMES@THRIVEIM.COMFriday, March 30, 2012

×