History of Jacksonville
In the 1920s during the age of
prohibition two brothers had fallen
victim to the hard economic times of
the great depression. Brothers Bill
and Ben McCoy owned a port on
the Westside of the St. Johns River
in Downtown Jacksonville, FL. It
was here, in Jacksonville, where
they began distributing whiskeys to
the people of North America.
McCoy and his superior spirits
became a house hold name
throughout the east coast of the
United States, hence the saying,
"The real McCoy".
The Burlock Bag
Capt. McCoy mostly hauled Rye,
Irish and Canadian whiskey as
well as other fine spirits and
wines. He is credited with
inventing the "burlock" -- a
package holding six bottles
jacketed in straw, three on the
bottom, then two, then one, the
whole sewed tightly in burlap.
These “bulock” bags were ideal
due to the easy stacking,
stowing, and protection during
the open ocean transport and
distribution of the McCoys iconic
Since those Roaring 20's Jacksonville has been an intergral part
of spirits distribution in America , while there has never been
an established distillery to call Jacksonville home two friends
have changed that and begin to write another page in
Jacksonville's deep history.
Ian Haensly and Colin Edwards founded Burlock& Barrel in
2013 with a belief that great whiskey can be made outside the
Scottish highlands or the mountains of Kentucky and Tennessee.
Almost 100 years later Burrlock and Barrel will once again bring quality
made whiskey back to the First Coast.
Burlock& Barrel believes
in the age old saying
“Good whiskey is made in
the still…not the barrel”
For our initial run we will
be producing a barrel free
“Naked” white whiskey
consisting of a fine blend
of high quality Florida
corn, malted barley, and
rye giving our whiskey a
smooth sweet taste on the
on the pallet and a hint of
spicy sweetness on the
Burlock& Barrel Select will be our
aged flagship whiskey.
We will use the same hand crafted
recipe utilized in B&B’s white
whiskey “Naked” and age it in 5
gallon American oak barrels for 812 months.
Using smaller 5 gallon barrels
allows for a greater surface area
compared to a tradition 53 gallon
barrel resulting in a swifter
maturation process creating the
same quality taste as a traditional
whiskey aged for 5-8 years.
The Art to the Craft
whiskey will be
distilled in a 70
gallon pot still
coupled with a reflux
column allowing for
the triple distillation
creating a much
Whiskey in America
According to Entrepreneur.com less than a decade ago
there were only 80 distilleries in America making spirits.
Today the number of craft and commercial distilleries
totals 623 including distilleries for whiskey, gin ,vodka
and rum as well as less popular spirits like absinthe and
By the end of 2014 that number will jump to over 750.
Burlock& Barrel will be an integral part of this growth for
craft distilleries in the south east.
Burlock& Barrel plans to make its initial small batch run
producing right at 2500 gallons of white whiskey in its
first year of distillation.
By the end of the 2nd year of distillation we project to be
distilling 7500 gallons of white whiskey and begin aging
500 gallons of aged Burlock and Barrel Select
By the end of the 3rd fiscal year we aspire to have grown
by 200% from the previous year reaching volumes of
15,000 gallons of white whiskey and barreling 1,500
gallons of aged Burlock& Barrel Select, while growing
exponentially through promotion, product development
Burlock& Barrel will be
marketed using all aspects of
social media, word of mouth
and promotional events
including retail tastings and
attendance at whiskey or spirit
affairs and conventions
With strong grass roots and
guerilla marketing campaigns ,
along with daily updates
through the social media outlets
and consistent updates on the
company website consumers
will be aware of all progress
being made at the distillery and
able to follow the founders as
they prepare Jacksonville’s first
Brand apparel and Items will be
available for purchase through
the company website on the
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.