Twitter for business - Do and Don't

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The dos and don't for Twitter whether you're an individual or in business

The dos and don't for Twitter whether you're an individual or in business

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  • 1. The do and don’t guide Ian Green, GREEN Communications, May 2010 Twitter For Business
  • 2. DO understand what other businesses are doing on Twitter and what people are saying about you and your business and organisation…
  • 3. DO use Twitter search engines for keyword searches around brands, products and topics of interest to you and your audiences
  • 4. Twitter Best Practice DO follow Twitters with similar interests to establish a brand presence within the conversation
  • 5. DO use Twitter to start a conversation
  • 6. DO be dedicated to Twitter. Having more than one employee on Twitter will ensure an ongoing company presence
  • 7. DO ask questions and get useful feedback from your followers
  • 8. Twitter Best Practice DO engage consumers in co-creation and get constructive insights for future company developments or publications
  • 9. DO follow the Blogger Code of Ethics within all things social media. Which means…
  • 10.
    • Be transparent in your reason for tweeting
    • Respect other Twitters (know when to participate and when to listen)
    • Think before you direct message
    • Make sure your message directly relates to those you are reaching out to
    • Provide value to your followers
  • 11. DO spread the word about Tweets in your email signature, send out your Twitter URL, to co-workers, peers and even customers
  • 12. AND DON’T EVER DO THIS
  • 13. Twitter Best Practice DON’T use Twitter to push ads or brand messaging. Don’t just Tweet. Listen and follow others to join in or start a conversation
  • 14. DON’T use Twitter to tell your everyday tasks, make sure your Tweets are resourceful, entertaining or valuable to your followers
  • 15. DON’T be boring!
  • 16. DON’T panic if you’re ‘Twitter-Jacked’, instead contact the Twitters and find out their reasoning before taking action - they could turn out to be your biggest fans…
  • 17. DON’T REPEAT - don’t Tweet anything about clients, friends, etc. that you would not want them to see - this is a good way to burn your reputation and lose customers
  • 18. Happy Tweeting