Twitter for business - Do and Don't

The do and don’t guide Ian Green, GREEN Communications, May 2010 Twitter For Business

DO understand what other businesses are doing on Twitter and what people are saying about you and your business and organisation…

DO use Twitter search engines for keyword searches around brands, products and topics of interest to you and your audiences

Twitter Best Practice DO follow Twitters with similar interests to establish a brand presence within the conversation

DO use Twitter to start a conversation

DO be dedicated to Twitter. Having more than one employee on Twitter will ensure an ongoing company presence

DO ask questions and get useful feedback from your followers

Twitter Best Practice DO engage consumers in co-creation and get constructive insights for future company developments or publications

DO follow the Blogger Code of Ethics within all things social media. Which means…

Be transparent in your reason for tweeting
Respect other Twitters (know when to participate and when to listen)
Think before you direct message
Make sure your message directly relates to those you are reaching out to
Provide value to your followers

DO spread the word about Tweets in your email signature, send out your Twitter URL, to co-workers, peers and even customers

AND DON’T EVER DO THIS

Twitter Best Practice DON’T use Twitter to push ads or brand messaging. Don’t just Tweet. Listen and follow others to join in or start a conversation

DON’T use Twitter to tell your everyday tasks, make sure your Tweets are resourceful, entertaining or valuable to your followers

DON’T be boring!

DON’T panic if you’re ‘Twitter-Jacked’, instead contact the Twitters and find out their reasoning before taking action - they could turn out to be your biggest fans…

DON’T REPEAT - don’t Tweet anything about clients, friends, etc. that you would not want them to see - this is a good way to burn your reputation and lose customers

Happy Tweeting

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Twitter for business - Do and Don't

by Ian Green

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