How Social
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How Social

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How Social How Social Presentation Transcript

  • how social are you?
  • GREEN & SOCIAL MEDIA SERVICES Are you social? Would you like to be? Well we can help you be social too! GREEN Communications is one of the leading agencies in the UK specialising in social media as a communications tool. We help brands engage in the conversation and interact with the customers they care about. We use tools like: • Blogs • Facebook • Twitter • Flickr • YouTube • Social networks • Microblogs Through social media we can get your brand talking directly to your target audience and growing your social network – online and off line.
  • GREEN & SOCIAL MEDIA SERVICES Social media audit This is essentially an on-line listening exercise. There are currently 76 million blogs and online social networks with hundreds of thousands of users. Each one is a potential customer voicing and sharing their opinions about your product or service. What’s more, these opinions are available for everyone, including bloggers, journalists and opinion formers, to see. GREEN’s social media audit will trawl blogs and other social media sites like Twitter, Facebook, YouTube, MySpace and Digg to deliver a jargon-free analysis of what people are really saying about your products or services and what steps you need to take to protect your online reputation. The audit includes: Tracking conversations – Using online research tools GREEN can find out exactly what is being said about your brand on blogs, in discussion forums and in online communities. Predicting trends – GREEN can monitor online discussion and trends in real-time allowing us to act as an early-warning system to identify potential problems or predict future trends Evaluation and feedback - Once GREEN has completed its audit it will produce a social media briefing. This outlines in straight-forward terms how your brand is being received and interpreted by online communities.
  • GREEN & SOCIAL MEDIA SERVICES GREEN is one of the few communications agency in the UK to provide a full social media service to its clients. Online publishing and user-generated content has never been easier. This means millions of consumers are already talking about your organisation, its products and services right now. But are you joining in that conversation? Social media tools like Twitter, blogs, podcasts and videocasts all add to the conversation about your company. Meanwhile, social networks like Facebook, Linkedin, Twitter, Mebo, MySpace and Live are building communities around your brand. These conversations are saved, shared and re-interpreted by other readers who find them easily through search engines – GREEN helps many brands manage these conversations through a dedicated social media campaign following a simple social media audit of your business. This could begin with you current website(s) and GREEN would recommend the following action in this area: • Social media audit • Blog building and engagement • Blogger engagement • Facebook group • Twitter space • On-going social media monitoring
  • GREEN & SOCIAL MEDIA SERVICES Building a Social Media Presence Once a buzz has been created about your brand in the blogosphere Greenblog can start building a strong presence on other social media sites such as content sharing tools like YouTube, MySpace and Wikipedia, and news aggregating sites such as Digg or Reddit. Using your corporate blog as a platform, Greenblog can plan and implement a complete social media campaign to proactively engage with bloggers and other sites that produce and share content. Each campaign will be tailored to individual companies, but key elements of a strategy will usually include: • Real-time monitoring of and engagement with online conversations • Monitoring and updating online reference sources such as Wikipedia • Raising awareness of your brand’s reputation and profile through relationship building with key networks and influential bloggers • Producing specific materials for content sharing sites such as YouTube or Flickr
  • GREEN & SOCIAL MEDIA SERVICES Blog Once GREEN has established how your organisation is being discussed in the blogosphere, the first course of action is to establish a platform for your brand and to actively engage with the conversations taking place. With a new blog being created every second this can be a full-time job. GREEN offers a full blogging service including design, build, hosting and content management: Blog design – It is vital your blog becomes an extension of your corporate website. GREEN will design your blog around your existing brand. Blog building – Successful blogging requires specific technology. GREEN has the expertise and ability to build this into your blog. Blog content management – content is vital in building strong networks in the blogosphere. GREEN can produce appropriate editorial content service that will result in a solid reputation for your brand. Even basic blogger engagement can directly benefit your brand and its reputation by: • Engaging with key stakeholders. • Highlighting leadership in market sector. • Preventing crises and responding to them in real time.
  • GREEN & SOCIAL MEDIA SERVICES Twitter Twitter – the micro-blogging platform – has recently entered the mainstream of the online business conversation and GREEN would advocate that a key marketing manager within the company is appointed to manage a number of Twitter accounts. GREEN can advise on content and how to approach others in the Twitter community. Facebook & Other Social Networks Using social media networks like Facebook and others you can building a community of followers and fans around your brand. This allows you to engage and nurture your consumer fan base with special offers and new product launches as well as gathering instant, real-time market research about your consumers. Similarly, GREEN can create a own-brand dedicated social network space using proprietary social network platforms such as Drupal and Ning.
  • GREEN Communications Wakefield Media Centre 19 King Street Wakefield WF1 2sQ Tel: +44 (o)845 4503210 Fax: +44 (o)845 4503211 www.greencomms.com www.greenblog.co.uk www.twitter.com/GREENComms