Your SlideShare is downloading. ×
0
China Ip Cs Emerson Process Management 2007[1]
China Ip Cs Emerson Process Management 2007[1]
China Ip Cs Emerson Process Management 2007[1]
China Ip Cs Emerson Process Management 2007[1]
China Ip Cs Emerson Process Management 2007[1]
China Ip Cs Emerson Process Management 2007[1]
China Ip Cs Emerson Process Management 2007[1]
China Ip Cs Emerson Process Management 2007[1]
China Ip Cs Emerson Process Management 2007[1]
China Ip Cs Emerson Process Management 2007[1]
China Ip Cs Emerson Process Management 2007[1]
China Ip Cs Emerson Process Management 2007[1]
China Ip Cs Emerson Process Management 2007[1]
China Ip Cs Emerson Process Management 2007[1]
China Ip Cs Emerson Process Management 2007[1]
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

China Ip Cs Emerson Process Management 2007[1]

551

Published on

Published in: Business, Economy & Finance
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
551
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. China 卖对熊猫 Peddling to the Panda
  • 2. Bristol Bristol Babcock est 1889 Manufacturer(60m) Owner of Apps/IP Medium Entity(400) Small AP footprint (2) Bristol Digital Subsidiary “Western” interface to USA Emerson Process Management Acquired 12 months USD 20b 32,000 AP China – or Event] [File Name Austrade presentation May 2007 Emerson Confidential 27-Jun-01, Slide 2
  • 3. Technology S.C.A.D.A Supervisory Control And Data Acquisition
  • 4. IP/IT- the risk IP/IT- IP IP Application Application Up & Middle Ware software Hardware Field & Control Room IP IP knowledge knowledge China – or Event] [File Name Austrade presentation May 2007 Emerson Confidential 27-Jun-01, Slide 4
  • 5. Market
  • 6. China – Oil & Gas USD 200b 5 major clients – PetroChina – Sinopec – CNOOC – CNPEC – CNPPB Demand for Energy 45,000km pipeline Upstream Upstream Midstream Midstream Downstream Downstream Distribution Distribution 400 Cities on Gas 9 LNG plants China – or Event] [File Name Austrade presentation May 2007 Emerson Confidential 27-Jun-01, Slide 6
  • 7. China – Focus Target Market @ FY2000 – USD 200m – 3 major clients • PetroChina • Sinopec • CNOOC – Demand for Technology – 45,000km pipeline – 9 LNG plants – Oil & Gas Fields 10% market share objective China – or Event] [File Name Austrade presentation May 2007 Emerson Confidential 27-Jun-01, Slide 7
  • 8. Methodology
  • 9. Challenges circa FY2000 No market penetration No localisation “Far East” US centric market 2 staff No supply chain Language Culture Embedded competitors China – or Event] [File Name Austrade presentation May 2007 Emerson Confidential 27-Jun-01, Slide 9
  • 10. Strategy In-house reliance Create a Niche – Take ownership – Brand The three rules – Expertise – Source – P.O.D – Knowledge – Needs Adapt & Overcome Phone A Friend – “Yes” paradigm – Global Relationships Trailblazer – Regional Relationships – Where others fear to – Local Relationships tread. China – or Event] [File Name Austrade presentation May 2007 Emerson Confidential 27-Jun-01, Slide 10
  • 11. Tactics 战争艺术 “When in Beijing” Learn the principles – Blend in – quot;借刀杀人quot; - Borrow Create a sense of another's hand to kill Ownership – quot;无中生有quot; - Create – Engage in “their” business something from – Promote their cause nothing – Seek common goals – quot;打草惊蛇quot; - Scare the snake by hitting the grass – quot;李代桃僵quot; - Plum tree sacrifices for the peach tree China – or Event] [File Name Austrade presentation May 2007 Emerson Confidential 27-Jun-01, Slide 11
  • 12. Outside the Zone Understand “peripheral” issues – Related industries – Business associations – Chambers of Commerce – Work with multiple approaches – Know their holiday schedule Look to Assistive Collaboration – Increase your value • Home base associations • Reciprocal business China – or Event] [File Name Austrade presentation May 2007 Emerson Confidential 27-Jun-01, Slide 12
  • 13. An Asian Tool China – or Event] [File Name Austrade presentation May 2007 Emerson Confidential 27-Jun-01, Slide 13
  • 14. Outcome – FY2006 7% market penetration Future – USD 14 m in systems – Global market is 12% share – Now part of Emerson Local Partner • The game changes. – Factory trained – Maintain Relations – Market protective – Stock & Service – Move to: – Creates IP & shares • Ethics Policy Leveraged Business • Anti-trust – Sudan • FCPA – India – Malaysia Branded – BB China – or Event] [File Name Austrade presentation May 2007 Emerson Confidential 27-Jun-01, Slide 14
  • 15. Panel Thank you China – or Event] [File Name Austrade presentation May 2007 Emerson Confidential 27-Jun-01, Slide 15

×