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UX & Market Research @ Mediative
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UX & Market Research @ Mediative

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Transcript

  • 1. Ian EverdellManager, UX & ResearchMediativeian.everdell@mediative.ca@ianeverdell
  • 2. UX & Research
  • 3. UX & Researchbe found
  • 4. UX & Researchbe found be good
  • 5. UX & Research
  • 6. UX & Researchuser experience search
  • 7. UX & Researchuser experience market search research
  • 8. Background
  • 9. Lab testing + eye tracking
  • 10. Inside the mind of the searcherSearch engine usage 2004
  • 11. Inside the mind of the searcherSearch engine usage 2004 2005
  • 12. Inside the mind of the searcherSearch engine usage 2004 2006 2005
  • 13. Inside the mind of the searcherSearch engine usage 2004 2006 2005 2007
  • 14. Inside the mind of the searcherSearch engine usage 2004 2006 2008 2005 2007
  • 15. Inside the mind of the searcherSearch engine usage 2004 2006 2008 2005 2007 2009
  • 16. Inside the mind of the searcherSearch engine usage 2004 2006 2008 2010 2005 2007 2009
  • 17. Inside the mind of the searcherSearch engine usage 2004 2006 2008 2010 2005 2007 2009 2011
  • 18. Inside the mind of the searcherSearch engine usage 2004 2006 2008 2010 2012 2005 2007 2009 2011
  • 19. A framework for marketingsuccess requires somecritical answers:1. Who are my buyers?2. What types of purchases do they make?3. Who influences my buyers?4. What are my buyers and influencerstrying to do?5. What does my audience need to make decisions?Am I facilitating thisnatural behaviour?
  • 20. A framework for marketingsuccess requires somecritical answers:1. Who are my buyers?2. What types of purchases do they make?3. Who influences my buyers?4. What are my buyers and influencerstrying to do?5. What does my audience need to make decisions?Am I facilitating thisnatural behaviour?
  • 21. Methodologies & Tools
  • 22. Online Surveys
  • 23. Unmoderated Testing
  • 24. Conversion Rate Optimization
  • 25. Analytics
  • 26. Moderated Testing
  • 27. Other Outputs
  • 28. Other Outputs
  • 29. Other Outputs
  • 30. Other Outputs
  • 31. Other Outputs
  • 32. Other Outputs
  • 33. Questions?