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Celebrate life in all its stages.




 Spring 2010
Table of Contents:
Message from Account Manager......................................2
DEC Team Members......................
Message from Account Manager
As my job as account manager comes to a close, I can honestly say
that working with DEC and A...
DEC Team Members
Amanda Dalton | Account Manager | a.dalton@temple.edu |484.686.2443

Cindy Cun | Creative Director | cind...
Campaign Overview
This semester the Adelphia team’s main focus was to re-introduce the
“celebrate life in all its stages” ...
Quarter Page Magazine Ads




                                                                                          En...
Adelphia has over 22 years of experience in
                                                                              ...
Adelphia knows love. We’ve been in the
                                                                                   ...
Spring is here. Bring the family to
                                                                                      ...
Adelphia has been celebrating love for over
                                                                              ...
Full-Page Bridal Spread




                                                                                              ...
Storyboard Option #1


                 :30 Television Spot
                                Adelphia




 MEDIUM SHOT OF A...
Storyboard Option #2


                :30 Television Spot
                              Adelphia




 COUPLE SITTING ON V...
Press Release


 Diamond Edge Communications

 Press Release for Adelphia



 Headline: Adelphia Restaurant Unveils Renova...
Corporate Name Suggestions

P A K Corp.

A P K Group

SOJO Corp
Future Suggestions

• Groupon.com

• Restaurant.com

• Awards Ad

• Dinnerware Ad
Thank you for trusting us with your
business. It was a pleasure working with
you this semester!

Amanda, Cindy, Tricia, Ch...
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Transcript of "Spring2010 adelphia showpiece"

  1. 1. Celebrate life in all its stages. Spring 2010
  2. 2. Table of Contents: Message from Account Manager......................................2 DEC Team Members..........................................................3 Campaign Overview/Creative Mandatories.....................4 Print Media......................................................................5 - 11 Public Relations...............................................................12 Corporate Name Suggestions..........................................13 Future Suggestions..........................................................14 Thank You........................................................................15
  3. 3. Message from Account Manager As my job as account manager comes to a close, I can honestly say that working with DEC and Adelphia has truly been a rewarding experience! Throughout the past few months I have learned what it takes to be an account manager in leading my team throughout their creative efforts to create some wonderful work for the Adelphia campaign. Without my team’s hard work ethics and determination none of this would have been possible. Working for this agency has given me a new found respect and appreciation to the advertising world and my experiences here will be very beneficial for the future. I would like to give my thanks and gratitude to my to my team members, Dr. Marra, and Liz Fifis for giving me this wonderful opportunity. Amanda Dalton Account Manager Diamond Edge Communications
  4. 4. DEC Team Members Amanda Dalton | Account Manager | a.dalton@temple.edu |484.686.2443 Cindy Cun | Creative Director | cindy.cun@temple.edu | 267.872.8570 Tricia Cigna | Art Director | tricia.cigna@temple.edu | 412.605.9611 Chanel Alli | Copywriter | chanel.alli@temple.edu | 609.556.5979 Jess Phelan | Chief Executive Officer | jess.phelan@temple.edu | 484.547.6935 Mike Hagel | Chief Operating Officer | hagel@temple.edu | 717.779.7605 Ian Downey | Exec. Creative Director | ian.downey@temple.edu | 215.284.8624
  5. 5. Campaign Overview This semester the Adelphia team’s main focus was to re-introduce the “celebrate life in all its stages” theme. We incorporated the theme into a more updated look and feel for future print and press material. We have maintained the Adelphia family feel while highlighting the unique experience it offers its customers. Creative Mandatories • Adelphia logo • “Celebrate Life in All its Stages” • Website (location copy)
  6. 6. Quarter Page Magazine Ads Enjoy fine cuisine, have a drink in our bar and nightclub area, or celebrate a big event in our grand ballroom. No matter what you choose, So come to Adelphia, where you can Celebrate life in all its stages 1750 CLEMENTS BRIDGE ROAD 750 CLEMEN BRID RO NTS DGE DEPFORD, 08096 DEPFORD, NJ 0809 TELEPHONE PHONE 6.845.82 45.82 856.845.8200 The Adelphia Restaurant, Banquet Room and Nightspot is the Bar in Runnemede, NJ and Kaminski’s in Cherry Hill. www.adelphiarestaurant.com
  7. 7. Adelphia has over 22 years of experience in bringing families and friends together to celebrate. Just as sure as the leaves will fall, the tradition continues. Come celebrate this autumn with food and fun at Adelphia. Celebrate life in all its stages. 1750 CLEMENTS BRIDGE ROAD 1750 CLEMENTS BRIDGE ROAD DEPFORD, NJ 08096 DEPFORD, NJ 08096 TELEPHONE TELEPHONE 856.845.8200 856.845.8200 The Adelphia Restaurant, Banquet Room and Nightspot is the Bar in Runnemede, NJ and Kaminski’s in Cherry Hill. www.adelphiarestaurant.com Adelphia has been celebrating in style for over 22 years. This New Year’s Eve, come experience our exceptional food and fun. Ring in the New Year with Adelphia. Celebrate life in all its sta ge s 1750 CLEMENTS BRIDGE ROAD DEPFORD, NJ 08096 TELEPHONE 856.845.8200 www.adelphiarestaurant.com
  8. 8. Adelphia knows love. We’ve been in the romance business for over 22 years. Adelphia is the perfect place to bring your special someone and enjoy a romantic evening this Valentine’s Day. Celebrate life in all its stages. 1750 CLEMENTS BRIDGE ROAD 750 CLEMEN BRID RO NTS DGE DEPFORD, NJ 0809 DEPFORD, 08096 PHONE TELEPHONE 6.845.82 45.82 856.845.8200 The Adelphia Restaurant, Banquet Room and Nightspot is the Bar in Runnemede, NJ and Kaminski’s in Cherry Hill. www.adelphiarestaurant.com Happy Birthday! Come celebrate with Adelphia. With a restaurant, banquet hall, and night club, we can help you celebrate any way you want to. After all, it’s your party. Celebrate life in all its stages. 1750 CLEMENTS BRIDGE ROAD DEPFORD, NJ 08096 TELEPHONE 856.845.8200 The Adelphia Restaurant, Banquet Room and Nightspot is the Bar in Runnemede, NJ and Kaminski’s in Cherry Hill. www.adelphiarestaurant.com
  9. 9. Spring is here. Bring the family to Adelphia and celebrate with food and fun. Join us for a spectacular Easter brunch at Adelphia. Celebrate life in all its stages. 1750 CLEMENTS BRIDGE ROAD 750 CLEMEN BRID RO NTS DGE DEPFORD, 08096 DEPFORD, NJ 0809 PHONE TELEPHONE 856.845.8200 6.845.82 45.82 The Adelphia Restaurant, Banquet Room and Nightspot is the Bar in Runnemede, NJ and Kaminski’s in Cherry Hill. www.adelphiarestaurant.com Show mom your appreciation by treating her to an exceptional dining experience with Adelphia flare. Whether it’s breakfast, lunch, or dinner, come celebrate with Adelphia. Celebrate life in all its stages. 1750 CLEMENTS BRIDGE ROAD 750 CLEMEN BRIDGE RO NTS DEPFORD, NJ DEPFORD, NJ 08096 PH NE TELEPHONE 856.845.8200 6.845.82 8 82 The Adelphia Restaurant, Banquet Room and Nightspot is the Bar in Runnemede, NJ and Kaminski’s in Cherry Hill. www.adelphiarestaurant.com
  10. 10. Adelphia has been celebrating love for over 22 years. We have the experience and exceptional facilities to make your special day everything you’ve ever dreamed of. Have your wedding at Adelphia, the perfect place to Celebrate life in all its stages. Full-Page Bridal Cover Page 1750 CLEMENTS BRIDGE ROAD 1750 CLEMENTS BRIDGE ROAD DEPFORD, NJ 08096 DEPFORD, NJ 08096 TELEPHONE TELEPHONE 856.845.8200 856.845.8200 The Adelphia Restaurant, Banquet Room and Nightspot is the one and only. Our affiliations are with Phily Diner and Sports Bar in Runnemede, NJ and Kaminski’s in Cherry Hill. www.adelphiarestaurant.com Adelphia combines over 22 years of experience with a premium facility. come celebrate life in all its stages. Entrust your special occasion to the Adelphia Family.
  11. 11. Full-Page Bridal Spread Celebrate life in all its stages. Pan Athenian Dinner Service A five and a half hour reception with one hour separate cocktail reception room featuring an ultra premium bar, butlered hors d’oeuvres and displayed appetizer stations. Sparkling Toast Wine Served with Dinner Tureen Served Soup Selection and Pan Athenian Tableside Salad Service. Select three entrees to be plated tableside to your guest. Sample Menu Filet Mignon a la Chateaubriand Reception takes new form. Center cut beef tenderloin steak finished with mushrooms and shallots in sauce bordelaise. At Adelphia, your affair Chicken alla Primavera combines your taste and specifications with Chicken cutlet stuffed with spinach, roasted pepper our premium facility. Imagine your and asparagus saute, and mozzarella cheese and rehearsal dinner, engagement party, or finished with sauce Estragon. your reception reflecting the elegance of Stuffed Shrimp a la Homard your perfect wedding. Fine cuisine, Crab imperial-stuffed jumbo shrimp, topped with a stunning ballrooms, and a state-of-the-art panko-herb crumb and finished with a rich lobster sound system create a flawless evening. sauce.
  12. 12. Storyboard Option #1 :30 Television Spot Adelphia MEDIUM SHOT OF ADELPHIA NIGHTCLUB WHERE A MAN IS LAUGHING AT MAN AND WOMAN DINING AT ADELPHIA, ROMANTIC DINNER SETTING THAT MAN AND WOMAN ANNOUNCED AT WEDDING RECEPTION IN BALLROOM, THE BAR WITH A WOMAN HIGHLIGHTS FOOD WIDE SHOTS OF BALLROOM STAGED TO CAPACITY. ANNOUNCER VO: This is where it all starts. MAN AND WOMAN LEAVING ADELPHIA, STANDING OUT IN FRONT OF RESTAURANT EXCHANGING PHONE NUMBERS ANNOUNCER VO: A great meal, a few drinks, laughs, and Adelphia atmosphere brings people together. 1750 CLEMENTS BRIDGE ROAD DEPFORD, NJ 08096 TELEPHONE 856.845.8200 COUPLE BEGINS TO DANCE COUPLE SMILING INTO CAMERA. SUPER: Adelphia address and call to action. Fade from photo of Adelphia. ANNOUNCER VO: We have over 22 years of experience to facilitate you from ANNOUNCER VO: Come to Adelphia and celebrate life in all its stages.
  13. 13. Storyboard Option #2 :30 Television Spot Adelphia COUPLE SITTING ON VERANDA AT ADELPHIA, ENJOYING DRINKS MAN GETS ON ONE KNEE AND PROPOSES TO WOMAN COUPLE IS ANNOUNCED IN BALLROOM AS MAN AND WIFE, CAMERA PANS OVER GUESTS PLATES TO HIGHLIGHT FOOD ANNOUNCER VO: This is where it all starts. SFX: soft romantic music SWIRL FRAME TRANSITION AD 856.845.8200 WIDE SHOT OF BALLROOM AND GUESTS ENJOYING THE RECEPTION SHOT OF BANNER THAT READS: HAPPY 25TH YEAR ANNIVERSARY, Long shot of Adelphia. Fade from photo of Adelphia to brown THE COUPLE ARE ANNOUNCED AGAIN TO A FULL BALLROOM ground with logo and address. ANNOUNCER VO: Adelphia has been celebrating love for over 22 ANNOUNCER VO: Come to Adelphia and celebrate life in all it’s years with the care and experience to take you from engagement… ANNOUNCER VO:… to the anniversary. stages.
  14. 14. Press Release Diamond Edge Communications Press Release for Adelphia Headline: Adelphia Restaurant Unveils Renovated Ballroom South Jersey’s food and entertainment gem, Adelphia, is making additions to its already impressive dining experience. The Adelphia family intro- duces a re-designed Pan Athenian ballroom that can accommodate over 400 guests. The $500,000 renovation yields crystal chandeliers, stained glass ceilings, and stunning lighting. It is the premier facility for any wedding, conference, or party. With over 22 years of experience hosting celebra- tions for any occasion, Adelphia offers fine dining, delicious drinks, and entertainment. The restaurant is combining its family experience with fresh ideas that include an overhaul of the menu. The Greek-owned restaurant is incorporating International, French, and Mediterranean flare into the delectable meal choices. Adelphia still offers a family-owned restaurant experience with fine dining style.
  15. 15. Corporate Name Suggestions P A K Corp. A P K Group SOJO Corp
  16. 16. Future Suggestions • Groupon.com • Restaurant.com • Awards Ad • Dinnerware Ad
  17. 17. Thank you for trusting us with your business. It was a pleasure working with you this semester! Amanda, Cindy, Tricia, Chanel
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