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SCT Showpiece
SCT Showpiece
SCT Showpiece
SCT Showpiece
SCT Showpiece
SCT Showpiece
SCT Showpiece
SCT Showpiece
SCT Showpiece
SCT Showpiece
SCT Showpiece
SCT Showpiece
SCT Showpiece
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SCT Showpiece

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  • 1. Temple University School of Communications and Theater Study Away Program Presented by Diamond Edge Communications
  • 2. Table of Contents DEC Team Introduction 2 Client Introduction 3 Campaign Summary 4 Creative Summary 5 Direct Mail 6-7 Promotion 8-9 Information Session 10 Return Letter 11 1
  • 3. DEC Team Account Manager Meredith Bratton Creative Director Ian Downey Copywriter Mark Griffith Art Director Rob Daneker Executive Creative Director Jessica Phelan Executive Copywriter Rebecca Albert ExecutiveArt Director Linda Carp 2
  • 4. The School of Communications and Theater Study Away Program The School of Communications and Theater Study Away Program is organized by Assistant Director Erin Palmer. The program is designed to give Temple students the opportunity to experience the cultures of London, England or Dublin, Ireland as part of a semester spent abroad. 3
  • 5. Campaign Summary Our goal for the School of Communications and Theater’s Study Away Program was to recreate this brand’s image, and to attract more students to information sessions to learn about studying away. We started this process by creating two postcards, one for the London Program, and one for the Dublin Program. These cards have images and copy that successfully represent the program, and appeal to the target market. We planned to reformat and host an existing information session. In order to make this information session a success, we pulled out a barrage of promotion during the week leading up to the event, this included handing out our postcards, and the use of a life-size British telephone booth to attract and hold attention. In the days prior to the event we sent out an e-mail blast to Temple SCT students, as another way to promote the event. We created a panel discussion, featuring students who have participated in SCT’s Study Away Program in the past. They told fun and exciting stories of their trips, and answered prospective students’ questions in an honest and, many times, a humorous manner. The prospective students reacted very positively to this style of information sharing; many of them expressed their interest in the programs immediately. We have met both campaign goals successfully, and will hopefully continue to develop concepts and materials for The School of Communications and Theater’s Study Away Program. 4
  • 6. Creative Summary When faced with the challenge of rebranding the School of Communications and Theater’s Study Away Program, our creative team felt a bit conflicted. We wanted the brand to appeal to the young and hip college crowd, but also to accentuate the rich history and tradition maintained by both London and Dublin. By putting our own spin on a few trends popular in contemporary British design, we effectively communicated the young and hip appeal of these two beautiful and historical cities. We kept the look classic by using simplified color schemes and silhouettes of famous symbols (The Royal Crown and Celtic knots) and landmarks related to each city (Big Ben and Dublin Castle, among others). We incorporated stenciled and splattered looks to give the brand a gritty and adventurous feel, which will appeal to students looking to travel. This look is very versatile, and can be applied to all future promotional items and literature. 5
  • 7. Direct Mail Thinking about studying away in London? You should be. As Europe’s center of communication, London can help any student dive into the exciting industry of world media. London is one of the most fun and exciting cities in the world. Take advantage! Jump into this exhilarating and fast paced city and delve into the fascinating culture through classes and internships. Join us, the SCT Study Away Program, for an Information Session to learn everything you need to know about studying abroad in London, England. Please feel free to contact Erin Palmer Please attend our with any further questions. Information Session Erin Palmer Assistant Director, December 4, 2009 SCT Study Away Programs Phone: 215-204-6535 10 a.m. Fax: 215-204-6641 Room 3 Annenberg Hall Email: sctsa@temple.edu (In the basement) http://sct.temple.edu/web/undergraduate/study-abroad/ 6
  • 8. Direct Mail Thinking about studying away in Dublin? You should be. Come to the stunning capital of Ireland and gather the same inspirations as the likes of James Joyce and Oscar Wilde. The beautiful city of Dublin has a character all of its own. Nestled within the breathtaking hills of Ireland, Dublin exhibits a fast paced media industry and social scene. Experience it for yourself! Join us, the SCT Study Away Program, for an Information Session to learn everything you need to know about studying abroad in Dublin, Ireland. Please feel free to contact Erin Palmer Please attend our with any further questions. Information Session Erin Palmer Assistant Director, SCT Study Away Programs December 4, 2009 Phone: 215-204-6535 10 a.m. Fax: 215-204-6641 Room 3 Annenberg Hall Email: sctsa@temple.edu (In the basement) http://www.temple.edu/sct/undergraduate/study_abroad.html 7
  • 9. Promotions The DEC team took to Temple's campus in an effort to promote the information session that was to be held on December 4, 2009. Using a life-sized British telephone booth, the team canvassed Temple's campus handing out postcards and encouraging students to attend the event. This four-day promotion helped make the information session a success. 8
  • 10. Promotions To further promote the information session, we sent out an e-mail blast on the School of Communications and Theater’s listserv. Thinking about studying away in London or Dublin? You should be. Get the most out of your Temple education by taking classes in one of Europe’s most exciting cities. Temple’s School of Communications and Theater o ers a wide array of classes at campuses in London, England, and Dublin, Ireland. So you can travel the world and broaden your cultural horizons without falling behind in your major. WHAT: A panel discussion with teachers and students who have participated in the program. WHY: Hear about their amazing adventures, and ask questions of people who know rst hand what it’s like to study abroad. Enjoy free refreshments while you nd out how you too, can study in London or Dublin. WHEN: December 4th at 10:00 a.m. WHERE: Annenberg Hall room 3 in the basement. Please contact Erin Palmer with any questions. Erin Palmer Assistant Director, SCT Study Away Programs 6 Annenberg Hall Phone: 215-204-6535 Fax: 215-204-6641 Email: sctsa@temple.edu 9
  • 11. Information Session The information session, featured a panel of students who have previously studied abroad with this Study Away Program. About 30 interested students attended. 10
  • 12. Return Letter To thank students for participating in The Study Away Program, we developed a letter that would be sent to students upon their return home. This is also a great way to generate word of mouth promotion of the program. Dear {NAME} We would like to take this opportunity to thank and congratulate you for completing the Temple School of Communications and Theater’s Study Away Program. We hope your trip was an amazing experience. Studying abroad has become a pivotal part of contemporary college life, and we are so happy that you have taken advantage of this opportunity. We think you will find the lessons learned while studying abroad to be invaluable in your everyday life. As you share your stories with your friends and classmates, please refer them to our program. We want to provide this wonderful opportunity to as many Temple students as possible. Again, thank you for taking part in the Study Away Program. While we encourage educational traveling, we’re happy to have you home safe. Sincerely, Assistant Director Director 11
  • 13. Thank You 12

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