INTRODUCTIONTO WEGO           PRESENTED BY / IAN MACARIOLA                                          1
IN A NUTSHELL                                               Wego helps users                                         SEARC...
INTRODUCTION            Founded in 2005            by former executives from IHG, Yahoo!, Priceline and ZUJIOver 150 trave...
DISTRIBUTION CHANNELS    “Powered by Wego.com”                            4
WEGO TRAFFIC                           OVERVIEW             PAGE VIEWS            5.9 MILLION/MONTH             UNIQUE VIS...
GLOBAL COVERAGE     39 local sites   20 languages                                     6
THE RIGHT PARTNER FOR YOU!      Targeted: Travel-focused consumers      Measurable: Track from search to hand-off      Rea...
B2B PROPOSITION                  8
QUALIFIED, INCREMENTAL LEADS                          We donot sell travel      We deliver Qualified,           Incrementa...
B2C PROPOSITION                  10
FANTASTIC BREADTH & DEPTH OF CONTENT        Over 150+ travel partners (and counting)...                                   ...
FAST, SIMPLE, POWERFULLocalized Sites,Local ContentRates in local currency, locallanguages, local trends andpreferencesHot...
FAST, SIMPLE, POWERFULTrue Comparison SearchMany direct providers + OTAsGreater choice vs. OTA partnerAJAX Sorting & Filte...
MEDIA OPPORTUNITIES                      14
HOMEPAGE PREMIUM Homepage Premium     (728x90)                    15
HOTELS SEARCH RESULTS     Skyscraper      (160x600)                        16
HOTEL DETAILS  Medium Rectangle      (300x250)                     17
FLIGHTS SEARCH RESULTS                           Leaderboard                             (728x90)                         ...
FARE FINDER                     Leaderboard                       (728x90)  Medium Rectangle      (300x250)               ...
PACKAGES           Medium Rectangle               (300x250)                              20
PREMIUM CATFISH                   Catfish                  (990x90)Samples                             21
SPONSORED DEALS aka, Featured Deals                          Syndicated across                       Distribution Channels...
BANNER - WEEKLY NEWSLETTER                             23
DEDICATED MAILERS                    24
ONLINE CONTESTS                  2                      25
PARTNERSHIPS               Dedicated travel microsite                • In partnership with Wego.com                • Brand...
ADVERTISING OVERVIEW         Media                Mechanism        Message      Creative       PricingFeatured Deals      ...
WHY WEGO?              Better and Faster Wego            35 Local Sites, 20 Languages             Growing Users and Traffi...
THANK YOU            PRESENTED BY / IAN MACARIOLA            MEDIA SALES MANAGER            EMAIL: ian@wego.com           ...
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Wego media kit

  1. 1. INTRODUCTIONTO WEGO PRESENTED BY / IAN MACARIOLA 1
  2. 2. IN A NUTSHELL Wego helps users SEARCH for their travel needs, so they can just CHOOSE what they want, and BOOK with over 150+ Travel Partners. At Wego our goals are simple Provide“ready to buy”leads to travel partners Reach a targeted audience with disposable income Deliver rich and convenient search experience for travelers 2
  3. 3. INTRODUCTION Founded in 2005 by former executives from IHG, Yahoo!, Priceline and ZUJIOver 150 travel providers have signed commercial agreements with us. • Leading airlines and low-cost-carriers, such as Virgin Australia, Emirates, Qatar, Air New Zealand, Singapore Airlines, Lufthansa, Qantas . • Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific . • Leading OTA’s and aggregators such as Expedia, ZUJI, HotelClub and Priceline .Over 20 distribution agreements including major portals. • Yahoo!, MSN, eBay, YourSingapore, NineMSN Travel, Detik Travel, ViaSingapore, etc 3
  4. 4. DISTRIBUTION CHANNELS “Powered by Wego.com” 4
  5. 5. WEGO TRAFFIC OVERVIEW PAGE VIEWS 5.9 MILLION/MONTH UNIQUE VISITORS 2.5 MILLION TIME ON SITE 9 MINUTES PAGES PER VISIT 3 PAGES Country Unique Visitors Indonesia 590,000 Singapore 280,000 Australia 250,000 Philippines 210,000 Malaysia 180,000 India 150,000 United States 110,000United Kingdom 70,000 Thailand 70,000 China 60,000 as of April 2012 5
  6. 6. GLOBAL COVERAGE 39 local sites 20 languages 6
  7. 7. THE RIGHT PARTNER FOR YOU! Targeted: Travel-focused consumers Measurable: Track from search to hand-off Reach: Ongoing exposure in APAC Media Rich: Interactive and engaging Low Cost: 1/10th cost of traditional media 7
  8. 8. B2B PROPOSITION 8
  9. 9. QUALIFIED, INCREMENTAL LEADS We donot sell travel We deliver Qualified, Incremental leads to travel partners who sell travel Compare Hand-Off Search Compare Click Deep Linked Select Origin Multiple Select the Into Provider and Prices and Best Site for Destination Providers for Booking Each Flight 9
  10. 10. B2C PROPOSITION 10
  11. 11. FANTASTIC BREADTH & DEPTH OF CONTENT Over 150+ travel partners (and counting)... 11
  12. 12. FAST, SIMPLE, POWERFULLocalized Sites,Local ContentRates in local currency, locallanguages, local trends andpreferencesHotels Popular SearchUsers from differentcountries havepreferences 12
  13. 13. FAST, SIMPLE, POWERFULTrue Comparison SearchMany direct providers + OTAsGreater choice vs. OTA partnerAJAX Sorting & Filtering ToolsUser chooses what is importantEasy-to-Use, Intuitive ToolsNext-Gen Hotel ReviewsBreadth + Relevance + SimplicityMetasearch + Semantic Analysis 13
  14. 14. MEDIA OPPORTUNITIES 14
  15. 15. HOMEPAGE PREMIUM Homepage Premium (728x90) 15
  16. 16. HOTELS SEARCH RESULTS Skyscraper (160x600) 16
  17. 17. HOTEL DETAILS Medium Rectangle (300x250) 17
  18. 18. FLIGHTS SEARCH RESULTS Leaderboard (728x90) Sponsored Textlink 18
  19. 19. FARE FINDER Leaderboard (728x90) Medium Rectangle (300x250) 19
  20. 20. PACKAGES Medium Rectangle (300x250) 20
  21. 21. PREMIUM CATFISH Catfish (990x90)Samples 21
  22. 22. SPONSORED DEALS aka, Featured Deals Syndicated across Distribution Channels 22
  23. 23. BANNER - WEEKLY NEWSLETTER 23
  24. 24. DEDICATED MAILERS 24
  25. 25. ONLINE CONTESTS 2 25
  26. 26. PARTNERSHIPS Dedicated travel microsite • In partnership with Wego.com • Branded microsite for the sponsor • Exclusive travel contents 26
  27. 27. ADVERTISING OVERVIEW Media Mechanism Message Creative PricingFeatured Deals Direct Response Promotional Text + Image FixedDedicated Brand/ Direct Response HTML FixedNewsletter PromoPremium Listings Direct Response Promotional Text SubscriptionDisplay Branding / Brand/ Image or Flash CPM(728x90, 300x250,160x600) Direct Response PromoFlight Spotlight & Branding / Brand/ Image + Text TenancyCatfish Direct Response Promo Branding / Brand/Sponsorship Custom Tenancy Direct Response Promo 27
  28. 28. WHY WEGO? Better and Faster Wego 35 Local Sites, 20 Languages Growing Users and Traffic New Product Features Reach of Distribution Channels 28
  29. 29. THANK YOU PRESENTED BY / IAN MACARIOLA MEDIA SALES MANAGER EMAIL: ian@wego.com MOB: +65 8518 9944 29
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