<ul><li>“ Tactics without strategy is the noise before defeat.” </li></ul><ul><li>Sun Tzu </li></ul>
&quot;If you know yourself, but not your enemy, for every battle won, you will suffer a loss.&quot; &quot;If you know your...
Leadership Terrain of Battlefield Organization and Discipline Espionage
<ul><li>“ No one starts a war–or rather, no one in his senses ought to do so–without first being clear in his mind what he...
I believe that if the vision is clear then objectives can be achieved easily. Before evaluating the future, we have to tak...
<ul><li>Diversification of the economy away from a rapidly depleting oil supply. </li></ul><ul><li>Supporting the dream of...
Objectives - Something worked toward or striven for. Tactics - A procedure or set of maneuvers engaged in to achieve an en...
<ul><li>Amateurs worry about strategy. </li></ul><ul><li>Dilettantes worry about tactics. </li></ul><ul><li>Professionals ...
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Importance of Stategy

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Introduction to Marketing Strategy Conference, Dubai March 2007. Reminding audience of the importance of Strategy and its place Marketing Planning.

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  • Thomas Friedman notes an African proverb posted in an American auto parts factory in Beijing &amp;quot;Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It doesn&apos;t matter whether you are a lion or a gazelle. When the sun comes up, you better start running.&amp;quot; Who is the lion and who is the gazelle? Friedman asks. &amp;quot;Ever since the Chinese joined World Trade Organization on Dec. 11, 2001] both they and the rest of the world have had to run faster and faster.&amp;quot;
  • Importance of Stategy

    1. 2. <ul><li>“ Tactics without strategy is the noise before defeat.” </li></ul><ul><li>Sun Tzu </li></ul>
    2. 3. &quot;If you know yourself, but not your enemy, for every battle won, you will suffer a loss.&quot; &quot;If you know your enemy and yourself, you will win every battle.&quot;
    3. 4. Leadership Terrain of Battlefield Organization and Discipline Espionage
    4. 5. <ul><li>“ No one starts a war–or rather, no one in his senses ought to do so–without first being clear in his mind what he intends to achieve by that war and how he intends to conduct it.” </li></ul><ul><li>Von Clausewitz </li></ul>
    5. 6. I believe that if the vision is clear then objectives can be achieved easily. Before evaluating the future, we have to take a quick look at the past, for it is the foundation of tomorrow. HH Sheikh Mohammed bin Rashid Al Maktoum
    6. 7. <ul><li>Diversification of the economy away from a rapidly depleting oil supply. </li></ul><ul><li>Supporting the dream of local Dubai based companies of becoming truly international and enabling them to compete with their overseas counterparts for business. </li></ul><ul><li>Making Dubai a hub of attraction for top Arab brains and experts who want to better themselves and enjoy Dubai’s increasingly opulent lifestyle. </li></ul>
    7. 8. Objectives - Something worked toward or striven for. Tactics - A procedure or set of maneuvers engaged in to achieve an end, an aim, or a goal. Strategy - A plan of action intended to accomplish a specific goal.
    8. 9. <ul><li>Amateurs worry about strategy. </li></ul><ul><li>Dilettantes worry about tactics. </li></ul><ul><li>Professionals worry about logistics. </li></ul>

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