Consumer Mass Media Trends

The 7 Mass Media: Trends for the Tweenties

1. Cinema

First Bullet Point
Mass Media are “mass” for a reason. People generally like them. They will not disappear just because of new technology. However, they will be enhanced and may possibly evolve.

2. Radio

2nd Info-dictat
Old media can adapt and adopt new demands and capabilities: in this case, social and personal.

3. Newspapers

The Third Way
There are going to be lots of ways to achieve financial success creating newspapery things. So there is no one true route to future media success.

4. Magazines

Not Internet Adoption
Or Multimedia
Not Production Quality
Not price
Not advertising-attractiveness
Not exclusive/hard audiences

The Fourth Protocol
The LAST thing any magazine owner should cut back on is quality.

5. Television

The Fifth Column
Future media will need to allow personalised socialisation without creating social friction. People’s use of TV ranges from chilling to thrilling. It need to recognise all of those possibilities and only where possible, enhance.

6. Internet

#AdFail

#UserFail

The Sixth Circle
New formats will not be successful because they are new.
Content and commerce remain king.

More Mobile
7. Mobile

7th Heaven
Massively expanding markets.
Personal, contextual, mobile, multimedia, programmable, micropayments...

Bye!
delaney.ian@gmail.com
http://twopointouch.com

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Consumer Mass Media Trends

by Ian Delaney on Feb 09, 2010

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Consumer Mass Media Trends — Presentation Transcript