CONNECTED PLATFORMS FOR CONNECTED APPLICATIONS Ian Davis <ian.davis@talis.com> Chief Technology Officer, Talis

The Semantic Web as a blue ocean opportunity Cloud computing, social software and the semantic web are seeding fundamental changes to the boundaries of the modern firm

The Semantic Web

as a blue ocean

opportunity

In the pre-industrial era, most goods were produced by individuals or small groups working together

In the pre-industrial era, most

goods were produced by

individuals or small groups

working together

Trading to a large market required a very large company capable of vertically integrating all its functions

Trading to a large market required a very large company capable of vertically integrating all its functions

http://flickr.com/photos/ccgd/57454788 Transaction costs fell as infrastructure began to connect people

Transaction costs fell as

infrastructure began to

connect people

Larger markets allowed specialism “ The division of labour is limited by the extent of the market ” Adam Smith

Larger markets allowed specialism

“ The division of labour is

limited by the extent

of the market ”

Adam Smith

Air travel, communications satellites and containerisation connected the world http://flickr.com/photos/photohome_uk/1494590209

Air travel,

communications satellites

and containerisation

connected the world

As transaction costs plummet hugely horizontal firms like Li and Fung could flourish 2 billion items produced annually 8300 suppliers in 40 countries coordinating 2 million workers employing 8000 $7.5m revenue per employee

As transaction costs plummet hugely horizontal

firms like

Li and Fung

could flourish

2 billion items produced annually

8300 suppliers in 40 countries

coordinating 2 million workers

employing 8000

$7.5m revenue per employee

The Internet's huge connectivity and ubiquity has put more people in economic contact with one another than ever before. http://flickr.com/photos/szulat/474827440

flickr.com/photos/cipherswarm/2414578959/ Cloud computing holds the promise of allowing businesses to scale costs with revenue.

flickr.com/photos/jurvetson/2234378275/ Social networks are enabling businesses to reach millions with almost zero friction.

The Semantic Web radically changes the economics of sharing and combining information

The Semantic Web

radically changes the

economics of sharing and combining information

Implication is that companies become smaller and more specialised, focussing on creative talent, not heavy engineeing

www.flickr.com/photos/28481088@N00/399609106 Companies become loosely coupled. Small, efficient, very creative and highly networked

shared innovation TM www.talis.com/platform