A Network of Networks
Author: Ian Crowther
Why this presentation?
To get this network of people talking and thinking about
How are networks being used currently?
What do we want to achieve moving forward?
What is stopping us from achieveing these goals?
What is Amplified?
A network of people who are looking to expand on an
existing network of like minded people within the space of
Their goal is to identify and overcome issues that are
stopping us from expanding our own networks.
Social Networking (Now)
Its coming out of its infancy!, its beggining to evolve as users
understanding and adoption improves.
Users have more confidence with the concepts and now
have there own requirements, expectations and
As it stands now, there are many networks that exist that
have limited connections to other networks, Why?
What is stopping us from
extending our networks?
Currently the only real way to know about other intersting
networks is via:
word of mouth
When we identify new networks, or they identify us, how can
we decide if we want to build a relationship?
Currently look at 3 things
Trust - This could be a person we trust, a website
(brand) we know is good, or from a referal (friend of a
friend) which is less known.
Context - Is that person / blog about gardening or an
Value - Will the knowldge add value, Tech for space is
cool but is not really what we need.
These things are known as adding colour to a relationship
and help us to decide whether we want to continue.
Privacy - Are we loosing control of
We need more granular control of the data that makes up
our profiles. When you accept a connection to you friends
and they then accept 3rd party (pirate) applications, the
applications can harvest your profile data. This makes it
realativly simple to build up and fake identities. Profile pics
from flickr, personal info from facebook, recent discussions
Once data, IP or knowledge transfers from your network to
another, we no longer have control of it, or how it or hows its
Yahoo and Facebook are working towards the issue by
building privacy measures but they are no way complete